Inbound & Digital Marketing Blog

Inbound Marketing Versus Social Media Marketing

Posted by Michael Karp

September 24, 2015

Welcome to the third installment of our “Inbound Out Marketing Versus…” series.

So far, we’ve compared Inbound Out Marketing to two other strategies:

  1. Trade shows

  1. Direct mail

Both have their merits, but Inbound Out Marketing makes for a formidable opponent.

This time, we’re putting it against a more modern adversary:

Social Media Marketing

I’m a big fan of social media marketing. The prospect pool is too great to ignore, and the paid advertising power of these networks (namely Facebook) is unparalleled.

However, there are some shortfalls to social media marketing that make Inbound Out marketing a smart addition to your strategy.

Here’s how this process compares to social media marketing:

  • A more targeted approach. You promote your business directly to your target audience, rather than just on a network.

  • You develop one-on-one relationships faster and more efficiently. The relationship begins as soon as someone from your company reaches out.

  • Better reach. You can reach prospects who are not on social media or aren’t willing to engage your business there.

  • Faster results. Results happen faster from initial contact to sale.

Inbound_Marketing_vs_Social_Media_Marketing 

Let the battle begin!

Inbound Out Marketing vs. Social Media Marketing — Approach

Promoting your business on social media typically looks like this:

  1. Create a piece of content

  1. Share it on your social media accounts

  1. Automate it to be shared multiple times

  1. If it gains traction, do a paid promotion

This is an effective method for driving traffic, but it’s a blanket approach. You send your posts to the social network and attract whoever decides to click and engage (and whoever happens to be online at the time).

Only a certain percentage of the people who you want to see your post actually do see it.

Targeted Outreach is a key part of Inbound Out marketing. You promote your business directly to your target audience. It's prospecting through the web.

This lays the foundation for the rest of the process:

Inbound Out Marketing vs. Social Media Marketing — Building Relationships

Social media helps prospects and fans build connections with businesses that would never have been possible in the past.

Brands can come off as cool, hip, fun, smart, ambitious -- whatever brand managers decide. The level of transparency is higher on social media, allowing for stronger relationships to develop.

Those relationships end up as leads, customers, shares, and word-of-mouth—all valuable assets for any business.

This is one of the greatest benefits of social media marketing, but it also happens to be one of the greatest benefits of Inbound Out marketing.

Targeted outreach to your prospects is a key component of Inbound Out marketing. This outreach builds a one-on-one connection with your audience. You establish micro-rapport with each interaction, build a connection with your business, and prospects start trusting you more and more.

Social media marketing can achieve the same results, but due to its blanket approach, this result isn’t as targeted and it happens more slowly.

With targeted outreach that's part of Inbound Out marketing, that relationship builds immediately.

Inbound Out Marketing vs. Social Media Marketing — Reach

Social media allows you to reach a large amount of people at any moment in time. This is one of the reasons it has become so popular for building and growing businesses.

But here’s the thing:

What if your prospects aren’t that active on social media? Social media marketing becomes less effective.

Inbound Out marketing gives your business the ability to reach prospects no matter where they hang out online. And personalized contact through social media or email is much more likely to get a response.

Inbound Out Marketing vs. Social Media Marketing — Results

What are the results you look for when promoting your business online?

  • Engagement with your brand

  • Traffic to your website

  • Lead generation

  • Sales

With social media marketing, the time from initial contact to sale can take a while. Their emotional investment in your business starts off low and gradually builds over time.

Eventually, that emotional investment turns into a commitment (lead generation) and a conversion (sale).

With targeted outreach and Inbound Out marketing, their emotional investment starts off much higher. They’re interacting with a real human being. They’re getting a hands on look at your business right off the bat.

Any questions they have can be answered immediately. Any objections can be handled as soon as possible.

Your prospects go from emotional investment to commitment to conversion much faster with Inbound Out marketing. This gives you a leg up against your competitors who rely heavily on social media for their success.

Wrap Up

Social media marketing is an effective strategy. Prospects are waiting to engage your business—if you know how to do it the right way.

However, social media marketing lacks a few characteristics that Inbound Out marketing can make up for.

With the combination of Inbound Out marketing and social media marketing in your overall mix of tactics, your business becomes a strong force to be reckoned with.

Traditional marketing no longer works well because buyers have changed. You must learn to adapt. Download the CEO's 2016 Guide to Marketing now to learn and execute your own 2016 marketing strategy today. 

CEO's 2016 Guide to Marketing

Takeaways

  • Inbound Out marketing offers a more targeted approach to engaging your prospects

  • One-on-one relationships develop faster and more efficiently

  • You can reach the prospects who aren’t on social media or don’t want to be engaged there

  • Combine social media marketing and Inbound Out marketing for a well-rounded, powerful growth strategy

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Topics: Inbound Marketing, Social Media


Boosting, Promoting, & Sponsoring to Increase Your Reach

Posted by Kami Valdez

July 25, 2015

Reaching your target audience on social networks takes time, effort, and quality content. You can cheat the time and effort involved by investing in social media advertising using targeted ad campaigns. 

Boosting, Promoting, & Sponsoring are the best way to ensure that your posts reach the audience you choose. Your post will appear in the news feeds of your prospects, giving you a better chance that it will be seen. 

How-To-Increase-You-Post-Reach-On-Top-Social-Netowrks 

Kristi Hines at the Social Media Examiner has written a great article "How To Increase Your Post Reach on Top Social Networks" that explores the top social networks that offer promoted post options and how they help you reach your prospects on each social site.

If you are curious to know what your leads are costing you, check out our Lead Cost Estimator.  

Lead Investment Estimator

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Topics: Lead Generation, Social Media


Why Isn't Inbound Marketing Bringing Me Leads?!

Posted by Kami Valdez

June 16, 2015

"Inbound Marketing will get you leads," they said.

"Start a blog and the leads will pour in," they said.

"This is a waste of time!" you said.

Why-Isnt-Inbound-Marketing-Bringing-Me-Leads-Inbound-Team

When it comes to inbound marketing, just because you publish a few posts that talk about your company does not mean you are going to get the results you are hoping for. There is a lot more to it than that.  

If your inbound marketing is not producing the results you thought it would, take a step back, examine what is going on, find the problem, and then fix it.

To do this I recommend you take a deep breath, take a real look at your content, and then ask yourself these 8 important questions:

1. Do I know my target audience?

The most important thing to consider with any type of content is who you are writing for. If the information you place on your website is not performing like you think it should, it might be because you don't know enough about your prospects.

The first step to creating content is to clearly define your ideal prospect. The better you are at defining your prospect, the better you'll be able to shape your content to serve your target audience.

Download our Precise Prospect Profile Kit and define your ideal prospect.

Precise Prospect Profile Kit

2. Does my content provide solutions my audience needs?

Buyers are at your site for a reason. They need help and they are hoping the information you provide will help them. 

It is not enough just to produce content, you must address the questions and concerns your prospects have. If you are not answering your prospect's questions, they will leave your site and go elsewhere.

The better you are at answering the questions your prospects are asking, the higher you will rank and the more visitors you will get. 

3. Are my blog titles compelling?

The headline is the most important part of an article, because its purpose is to get the reader to read the first sentence. If it falls short, the rest of your content will go unread. 

Concentrate on making your headlines fun, catchy, and magnetic. Ask yourself, "Would this make me want to read on?" If your answer is yes, then you have a winner.

To learn more about creating great headlines, check out this article on how to write enticing headlines. 

4. Am I using the right keywords?

One of the most successful ways to gain more traffic is through the use of Search Engine Optimization (SEO).The better you get at SEO, the more you can increase the amount of traffic that comes to your site.

If you research and discover the keywords that prospects in your target market are using when they search, you will know the terms and phrases to use in your content and you will also learn more about your prospects. 

These important keywords and keyword phrases must be part of your SEO strategy. Place them in your blog title and multiple times throughout your blog post. 

5. Are my images attractive and fun? 

Earlier we said the purpose of the headline is to get the first sentence read. Well, having a great image can give your headline a big boost!

Great images attract readers' attention and will enhance your post. As the saying goes, a picture is worth a thousand words, so make sure the images you use are telling the right story and attracting readers.

To learn more about how to use images to enhance your blog, check out this article

6. Am I adding calls-to-action to all my posts?

Inbound marketing is about so much more than just getting visitors to your site. You need to convert these visitors to leads, and you can do this through having compelling and relevant calls-to-action in your blog posts and on your home page. 

A call-to-action prompts your visitors to take action. CTA's should direct your visitors to a landing page where they will give you their contact information in exchange for a valuable piece of content.

Align your calls-to-action with the information on that page as well as the stage of the sales cycle that person is likely to be in. Help your visitor decide what to do next rather than leaving them to decide that on their own.

7. Am I doing more than publishing content on my own site?

Social media is the perfect medium to let people know you have just published a new blog post. Sharing your content on social media platforms like Facebook, LinkedIn, Google+ and Twitter can help get the word out about your company.

Make sure the content you produce can be easily shared with others. 

8. Am I on the right platform?

There are so many different social media platforms out there, that it would be difficult to be amazing on every single one. Stick with the 3 or 4 that have the greatest potential for reaching your ideal audience.

Your ideal audience spends time on specific social media sites. Those sites are where your prospects are most likely to see your content. 

To find the platform that makes the most sense for you, check out this article on how to choose the right social network for your business.

Inbound marketing is all about working smarter for your web site visitors and earning leads through the great content that you post. You can gain a lot of attention and your site will increase its traffic in a substantial way if you create the kind of content your target market values. As your traffic increases, so will your leads.

Takeaways

  • Clearly defining your audience makes all the difference when creating content and will help ensure your success. 
  • Address the issues that keep your prospects awake at night by creating content that solves those problems using your products or services.
  • Carefully choose your blog titles, keywords, and images so they enhance your content.
  • Convert visitors to leads using appropriate calls-to-action.
  • Sharing content and engaging people on the right social media channels plays a vital role in the amount of website traffic that comes to your site.
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Topics: Lead Generation, Blogging, Inbound Marketing, Social Media


4 Steps to Generate Qualified Leads From Inbound Marketing

Posted by Michael Karp

May 28, 2015

Have you noticed?

Doing business online has changed drastically in the last several years. With the growth of social media, search engines, and the information available online, buyers have become much smarter about why and how they spend their money.

They don’t want to be sold to anymore.

4 Steps To Generate Qualified Leads From Inbound Marketing 

Many businesses have relied on commercials, print ads, tradeshows, and cold calls. Unfortunately these methods get less and less effective every year.

People have the power to research everything about a product or service before they buy it. They don’t want to hear sales pitches anymore. This changes the lead generation landscape:

How do you get qualified leads if prospects aren’t receptive to traditional marketing?

The answer is Inbound Marketing -- a marketing methodology based on providing value to customers first before presenting your products and services. It’s the best way to attract qualified leads online, and you’re about to learn how to do it.

Are you ready? Then let’s get started.

Step 1. Get to Know Your Ideal Customer

To market effectively, you have to know the prospects you’re targeting. This means gaining intimate knowledge of your audience’s personality and professional ideals.

Here are a few things you want to nail down:

  1. Their goals. What are they aiming for? What are they trying to achieve?

  1. Their biggest challenges. What’s stopping them from reaching those goals? (And how can your products/services help them?)

  1. Their strongest pain points. What do they complain about the most? Which issues would they love to have disappear?

  1. Common objections to your products/services. What is stopping them from pulling out their wallets?

Discovering this information involves diligent research. There are two types of research that you want to conduct: passive research and active research.

Passive Research

To conduct passive research, you want to dive into online hubs where your target audience hangs out. This is where they discuss their wants, needs, desires, and challenges -- the exact information you’re looking for.

Find forums related to your ideal customers. Head over to Quora and other Q&A sites. Hop on Twitter and search for conversations your prospects are having. Join Google+ communities and Facebook/LinkedIn groups.

In each of those online hubs, read through the conversations that are going on. Then jot down these three pieces of information: their goals, challenges, and pain points.

This information is marketing gold that will make your prospecting much more effective.

Active Research

Active research involves communicating with your target audience directly. You ask them insightful, open ended questions to find out all four pieces of information (especially common objections to your products and services).

Here are some methods to try:

  1. Send a survey to your email list.

  1. Respond to comments on your blog and ask people questions.

  1. Create a promotional deal for your products and services. Afterwards, contact the people who didn’t buy and ask them why they decided not to. (This will uncover common objections.)

  1. Contact people directly on social media and ask them if they wouldn’t mind giving their opinion on your product, service, blog post, etc.

Strategies like these will uncover your audience’s strongest pain points AND help prospects create a stronger bond with your brand.

Using all of this knowledge, you can create buyer personas that will permeate all of your marketing materials and lead generation.

For an example of a buyer persona and a complete guide to create your Precise Prospect Profile, download our kit.

Precise Prospect Profile Kit

Step 2. Create Content That Attracts Prospects

Too many marketers create content without thinking about their ideal prospects. They come up with articles ideas, write those articles, and publish them without considering which people they’re trying to attract.

But you won’t make this mistake. Why? Because in Step 1, you just gathered all of the information you need. By creating content that solves the same problems your prospects are having, you will naturally attract these people to your business.

All of your content ideas should be based around the goals, challenges, pain points, and common objections you found in the previous step.

However, you also need to base your content around your own products and services. Here’s the catch: your content should solve the same types of problems your products and services solve.

This is how you attract qualified prospects who are predisposed to want and need what you offer. If you help them fix the same types of issues your products/services do, these prospects begin to trust your authority in the space.

They trust that if your free content can help them solve this problem, your paid products and services will solve an even bigger problem they’re having.

Now you know how to create the right content, but how do you get it in front of your ideal customers?

This involves cunning content distribution.

Step 3. Distribute Your Content and Make Your Business Visible

It’s not enough to create content that’s targeted to your prospects. Not even close.

They won’t visit your website unless you distribute it in channels where they hang out. I mean, how else would they find it?

Distributing content the right way makes you visible on the internet. It makes it easy for your ideal customers to find you.

Your qualified leads are searching for solutions to their problems RIGHT NOW. These are solutions that your content, products, and services can solve. The #1 issue: they just can’t find you.

Yet.

Here are four types of distribution you should take advantage of:

  1. Social networks

  1. Forums

  1. Search engines

  1. The Inbound-Out style of outreach

Social Networks

At the very least, you should share your content on each social account you have. This is the bare minimum to make yourself visible on the internet.

However, you should be doing much more than that. You should be reaching out to influential people in your space who have large followings and present your content to them. Odds are, if they like it, they will share it with their audience.

You should be reaching out to those same prospects you found on social networks in Step 1 and present your content as a great place to get more information.

You should head over to the Google+ communities and Facebook/LinkedIn groups and share your content with those people (because you’ve already qualified them to want and need it).

Social media marketing methods like these tap into the true viral power of social media and the benefits it can bring to your business.

Forums

Forums can be packed with your target audience. They exist to bring people with similar interests together to discuss those interests and help each other out.

They want to find and share amazing content with the community. Your content can elevate the community. All you have to do is share it there.

Here are three ways to do this:

  1. Create a thread that introduces your content. Then, link to your content at the end if they want to read more.

  1. Create a thread describing the main ideas of your content, and link to your content at the end if they want to learn more.

  1. Link to your content in the signature, then become active on the forum by answering questions and helping people.

Your content acts as the lure, but you have to cast the rod for it to attract people to your website.

Search Engines

Search engine optimization -- the process of creating assets that search engines like and want to rank on the first of their results.

This process still eludes many people, but it’s some of the highest quality traffic you can get. Where else are people naturally turning to again and again to solve the problems they suffer from most?

Here is a general process you can follow:

  1. Base each piece of content you create around a keyword with a high search volume.

  1. Scour the internet for link building opportunities. “Links” pages and weekly roundups are two of the best backlink sources.

  1. Reach out to the site owner and present your content as a nice addition to the page.

If your content is of high enough value (relative to the content already ranking for that keyword), and if you can build a solid amount of authoritative links, you give your content the best chance to rank on the first page.

Once it ranks, you get to reap the benefits of long-term, qualified traffic for as long as your content remains there.

The Inbound-Out Style of Content Distribution

Inbound-Out Marketing is a new marketing philosophy that involves active prospecting and outreach. It takes the best parts of sales and incorporates it into effective inbound marketing.

To distribute your content this way, you actively reach out to prospects. You establish micro-rapport by communicating with them directly, and you get in contact by phone and through personal emails.

Then, you present your content to them. This is where they can get more information if they need it, which will eventually expose them to your products and services.

Steps 1-3 will help you drive qualified traffic to your website because this process is based on helping people with the same types of issues that your products and services do.

However, these prospects might be qualified, but they’re not leads yet.

That’s where Step 4 comes in.

Step 4. Convert Qualified Traffic Into Qualified Leads

Your site must be optimized to capture the traffic that’s coming in. These people may have a need for your products and services, but they’re not convinced quite yet. They’re still wondering if you’re the one to choose.

To convince them, you need to be able to establish long-term communication. You need their contact information.

This involves incorporating 4 crucial elements into your website:

  1. Lead magnets

  1. Sign-up forms

  1. Clear calls-to-action

  1. Landing pages

Lead Magnets

Lead magnets are downloadable freebies that you give away in exchange for contact information. They typically come in the form of ebooks, but they can be checklists, free trials, mindmaps, spreadsheets -- anything that a prospect would find valuable.

These need to be sprinkled around your website to entice visitors to give up their contact information, join your sales funnel, and convert into leads.

But how do you facilitate this exchange?

You do it through sign-up forms.

Sign-up Forms

Sign-up forms are the gateways to your sales funnel. They facilitate the exchange between your lead magnet and a prospect’s contact information.

You need at least one of these for each lead magnet you give away.

Clear Calls-To-Action

A call-to-action lets a prospect know exactly what you want them to do and when you want them to do it.

“Sign Up Now For Immediate Access”

“Buy Now!”

“Download Instantly!”

These calls-to-action come at the end of each sign-up form. They let the prospect know that once their information is filled out, they must click this button in order to finalize it.

Landing Pages

Landing pages are the final piece of the conversion puzzle. They combine lead magnets, sign-up forms, and calls-to-action in one highly-optimized location.

These pages have one job: convert the traffic you’re generating into leads. Make sure your landing pages are easily accessible from every page of your website.

In Closing

Inbound Marketing is the best way to sell without selling. It leaves your prospect's lives uninterrupted by pushy sales pitches and ads. It allows them to slowly but surely build trust in your business.

By following this process, you become an asset to your prospects lives, rather than a burden. Not only that, but you attract high quality, qualified leads at the same time, which grow your business as well.

Takeaways

Follow this process to consistently generate qualified leads:

  1. Do in-depth research on your ideal customer.

  1. Create content that solves 1) the same problems your prospects are having and 2) the same types of problems your products/services solve.

  1. Distribute your content in multiple channels and use various outreach methods.

  1. Optimize your website to capture leads with lead magnets, sign-up forms, calls-to-action, and landing pages.

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Topics: Inbound Marketing, SEO, Social Media, Content Marketing


4 Easy Steps to a Custom LinkedIn Profile URL

Posted by Kami Valdez

April 23, 2015

When you first sign up for LinkedIn, you are assigned a default URL that includes your name, dashes, slashes, and numbers that is really hard to remember. But LinkedIn allows you to customize your URL and create something unique and memorable.

I recommend you choose something that uses your first and last name and is easy to remember. Your name must be different from every other LinkedIn member, so use your middle initial or middle name if your name has already been claimed by someone else.

Your public profile URL is easy to change, and helps you look like an experienced LinkedIn user, so I don't want to hear any excuses!

Step 1: 

Move your cursor over Profile at the top of your homepage and select Edit Profile.

 Edit-LinkedIn-Profile

Step 2:

Click the gear icon next to your URL link under your profile photo. It will be an address like www.linkedin/in/your-name/92/510/448

 LinkedIn-Public-Profile-URL

Step 3:

Under the Your public profile URL section at the top of the right sidebar, click + Create your custom URL.

 LinkedIn-Create-Your-Custom-URL

Step 4:

Type the last part of your new custom URL in the text box and click Save.

LinkedIn_Public_Profile_URL

 

You will no longer look like a LinkedIn newbie and the URL will look great whenever and wherever you post it.

If you are interested in having us review your LinkedIn profile, click the button below, and we’ll provide you a Free LinkedIn Profile Review.

Get Your LinkedIn Review

 

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Topics: Social Media


Top 5 Reasons You Should Be On LinkedIn

Posted by Kami Valdez

December 30, 2014

LinkedIn is the social network where business professionals are spending their time. You can generate leads, build relationships, improve your reputation, gain insights, establish thought leadership, build online communities, and so much more.

5_Reasons_You_Should_Be_On_LinkedIn

In today’s business world, relationships are more important than ever and professional networking has never been as critical and necessary as it is today. Here are a few reasons everyone should be on LinkedIn.

  1. Show others who you are.

A LinkedIn profile shows people who you are, what you know, where you’ve been, what you’ve done, and what you are interested in. Showcase your abilities and let people know why they should hire you or do business with you. A great profile lets others see not only your professional side, but your personality as well.

  1. Get noticed.

To be found, you should be where other professionals are searching for you. That perfect company or perfect client could be looking for someone like you right now on LinkedIn. People change jobs, switch careers, and start new businesses all the time. Being active on LinkedIn will allow opportunities to come directly to you.

  1. Connect with others.

LinkedIn was built for networking. Connect to the people you know from school or through work. You can also discover key people that could help you get your foot in the door or could potentially be great clients.

  1. Share what you know and learn from others.

Join groups with the same interests, where you can share information and discuss ideas. Learn more about your specific niche from renowned people within that industry. Answer questions and demonstrate know-how to build your reputation and help others see you as an expert.

  1. Generate leads.

Connect with prospects on LinkedIn. Research ideal prospects and then nurture the relationship by sharing content. Offer a free e-book or whitepaper and, using a call to action, direct them to download the information giving you a warm lead. Continue to provide them with great information to move them down your sales funnel.

LinkedIn is by far the most important social network for business professionals.It is the platform that is serious about business with people that are passionate about their professions. You need to be on LinkedIn to take full advantage of all it has to offer. So tell me...what’s stopping you from being on LinkedIn?

p.s. Feel like your profile isn't as good as it could be? Click the button below to get a FREE LinkedIn Profile Review.

Get Your LinkedIn Review

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Topics: Social Media


Use LinkedIn to Increase Profits for Your Business

Posted by Devine Mae Loredo

December 15, 2012

inbound_marketing_and_linkedin1-resized-600If you’re not actively using LinkedIn to build relationships, educate your network and generate exposure and leads – you’re missing out on the action. In business, you always want to be where your prospects and clients are, and for the most part, they’re probably in social communities such as LinkedIn.

Business Owners, Marketing Managers and other business professionals are embracing social communities to connect with people who are likely to be good prospects, as well as clients and colleagues. Sites such as LinkedIn, make it simple and easy to keep in touch with people, and check out their “updates” and activities.

Far and away, the best social networking site for professional networking is LinkedIn. This social media forum is perfect for professionals to connect and stay connected with those they need to stay in touch with. LinkedIn offers their members the opportunity to have an online rolodex of contacts which can be accessed from your profile, and on the go with the LinkedIn mobile app.

But if you’re new to LinkedIn and looking for some help, here are some tips for you from Patricia Redsicker based on the book by Brian Carter, LinkedIn for Business:

1. Set Up a Weekly Routine

  • Promotion—Post new content to LinkedIn groups, your company page and your profile (minimum 30 minutes, maximum 2 hours).
  • Answers—Look for new questions to answer in LinkedIn Answers (minimum 15 minutes, maximum 2 hours).
  • Groups—Participate in LinkedIn groups and reply to posts where appropriate (minimum 15 minutes, maximum 2 hours).
  • Other content marketing—Produce new content for LinkedIn such as articles, white papers and infographics (minimum 1 hour, maximum 8 hours).
  • Networking—Search for journalists, media and industry peers, accept connection requests and initiate connections with others (minimum 1 hour, maximum 3 hours).


2. Generate Leads With LinkedIn Groups

As with all social media activity, remember that it takes multiple “touch points” on LinkedIn to make an impression, so patience is the key. One of the best ways to get leads is to post discussions and comment on other posts in relevant groups. Stand out in the group by positioning yourself as the expert. You can accomplish this by voicing customer needs and challenges more accurately, and then sharing information, tips and news to help them. The key is to remain visible by being a valuable resource.

3. Create and Optimize Great Ads

  • Target your audience. Focus like a laser on who they are.
  • Choose creative images and ad copy to get the message across to this target. Create 5 to 10 versions of the same ad (each containing different images, text and headline) so that you can find the best ideas and combinations.
  • Run and test various ads and analyze the results.
  • Once you analyze the data, look at your key metric (e.g., click-through rate) and determine your audiences’ responses. Using this information, decide what you should focus on to duplicate the success of the best ads and what should be eliminated.


4. Find New Customers.

There are additional places you can find potential customers—in the newsfeed and from existing connections. Many people completely ignore the newsfeed, but you can filter it by new connections. If you see that one of your contacts has just connected to someone you’d like to connect with, now is a good time to get that introduction.

If you want to find out more about LinkedIn and Mr. Crater’s book, you can read the full article here: 4 Ways to Profit From LinkedIn.

As you’ve probably begun to find out by now, social media is one of the great ways to promote your business online. Keep in mind to regularly communicate, interact and respond with your audience to help gain prospect’s trust, maintain customer loyalty and encourage brand awareness.

Are you using LinkedIn for your business? Leave a comment and share your best LinkedIn tip with us!

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Topics: Inbound Marketing, Sales & CRM, Social Media


Facebook Marketing Tips to Get You Results

Posted by Devine Mae Loredo

December 14, 2012

facebook-logo-resized-600

With social media setting the trend for online marketers, you’ll want to make sure you’re part of the game – and not just sitting on the sidelines watching it happen!

Twitter, LinkedIn, Facebook and Pinterest are among the dominate social communities to be participating in, and are great forums for interaction to promote brand awareness and loyalty. Social media sites can also help boost your business’ online presence and search engine ranking to help position your company as a more reliable and customer-focused brand in your industry.

Navigating the choppy waters of online marketing isn’t easy, but following the tried and true success principles that have worked for other businesses will help you be more successful in yours

Facebook has proven to be one of the most active and engaging communities, and – like all social communities – has “rules” to play by. In order for you to achieve a successful social media experience using Facebook, remember these helpful tips:

1. Fill Out Your Business Page Completely

It’s important to complete all the fields for data about your company. Your clients and potential clients will be looking for information such as address, phone numbers, business hours, product information, photos and etc. Make your company details easy to fine, so they don’t have to go looking for it.

2. Don’t Over Post

Post on a regular basis, and post often but be sure not to not overwhelm your followers with too many uninteresting posts. For some companies, this may be once or twice a day. For others, you may have lots of interactions, information, events and activities to post about. If this is the case, you may need to post 10 – 15 times a day.

3. Never Post Boring or Immaterial Content

Just as though you wouldn’t want to read boring or uninteresting content, neither do your followers. Don’t post just for the sake of posting – offer relevant information that educates, empowers and informs. Variety is the spice of life but make sure what you post still reflects what your brand stands for.

4. Make Use Of Facebook Insights

Data and statistics can be very useful when you take time to evaluate and study them. Facebook Insights offers this kind of information for you to analyze how your business page is doing.  Use this information to understand your audience, and to give you analytics that help you better understand your audience and their activity.

5. Take Advantage of Facebook’s Ad Options

Facebook Ads might be a powerful asset to your marketing, but as with any other kind of advertising, planning and testing will be your best allies. These ads will be quite targeted because of the data Facebook collects from us, and can be helpful in your exposure. Before getting started, set a budget that allows you to test various titles, messages, pictures and offers before getting caught up and spending too much.

With over 1 BILLION users, Facebook can certainly be a strong venue to provide education, attract prospects and connect with your clients. There are many more resources available to you inside Facebook, so invest time in this social community to find tools and aplications that work well for your business.

Did I miss anything? What other things would you add to achieve a successful social media marketing campaign through Facebook? Don’t be a stranger, hit us up with your comments or suggestions!

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Topics: Small Business Marketing, Inbound Marketing, Social Media


How to Master LinkedIn Like an Expert

Posted by Devine Mae Loredo

November 29, 2012

inbound_marketing_and_linkedin

Social media is setting the tone for online marketers today. The oldest marketing rule is to “fish where the fish are”, and the fish are in social media communities. Sites like Twitter, Facebook, Pinterest and LinkedIn not only help people stay connected, but allow them to research, become informed and give / receive their opinion immediately. As you can imagine, this benefits business owners and marketing professionals greatly.

Social media sites, such as LinkedIn, provide an interactive platform for professionals to showcase their businesses online - and to a more targeted audience. Using social media correctly also helps establish a powerful online presence that can boost your search engine optimization. Many smart marketers also use this medium to promote brand awareness, and strengthen relationships with their customers using

LinkedIn has more than 175 million users, and is the primary social networking website for business professionals.

LinkedIn is a powerful platform that can get underutilized and oftentimes, be placed on the back burner. This social community can be extremely useful, especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Here are 35 tips (divided into three categories) you can use to optimize your LinkedIn presence, help you with your networking and assist your marketing needs:

To optimize your LinkedIn presence you should:

  1. Claim your vanity URL.
  2. Create a profile badge for your personal website.
  3. Make your website or blog links sexier.
  4. Search engine optimize your profile.
  5. Install applications.
  6. Rearrange your profile.
  7. Take advantage of “Saved Searches”.
  8. Extend the life of your questions.
  9. Quickly turn your LinkedIn profile into a resume.
  10. Find a job with LinkedIn’s job board.
  11. Get endorsed.


To use LinkedIn for professional networking you should:

  1. Use OpenLink to send messages to people you’re not connected to.
  2. Check in on “Network Updates”.
  3. Be identifiable.
  4. Export connections.
  5. Easily find email contacts on LinkedIn.
  6. Leverage the perks of LinkedIn groups.
  7. Take advantage of advanced search options.
  8. Share your LinkedIn status updates on Twitter.
  9. Network in real life.


To use LinkedIn for business/marketing you should:

  1. Optimize for the new Company Page design.
  2. Post company status update and target them.
  3. Track company buzz.
  4. Add a video to your company page.
  5. Leverage LinkedIn answers to its fullest marketing potential.
  6. Use LinkedIn Today to keep track of industry news.
  7. Use LinkedIn to generate leads.
  8. Created targeted products and services tab variations for your company page.
  9. Experiment with LinkedIn ads.
  10. Use group statistics for better targeting and marketing.
  11. Create an industry LinkedIn group and subgroups.
  12. Email and poll that LinkedIn group.
  13. Collect recommendations.
  14. Recruit new talent.
  15. Add the company Follow and LinkedIn share buttons to your website/content.


How are you using LinkedIn to the fullest? Please let us know if there are other tips and strategies you’re using to get the most from this excellent social community.

LinkedIn is an excellent way to reach prospects, stay in touch with your network, educate your community and promote your business online. Be sure to take advantage of the tools and resources available to you – mostly for free!

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Topics: Inbound Marketing, Social Media, HubSpot Tips


Modern-Day Marketing Investments for Your Business

Posted by Devine Mae Loredo

November 13, 2012

marketing_640-resized-600With the rapid change in technology and the social changes it brings, there can be an uncertainty to the stability of your business. After all, big changes are hard to keep up with, especially when you don’t have a business strategy.  To be successful, you sometimes have to take risks in new technologies or mediums. After all, as an entrepreneur, sometimes we’re called upon to take calculated risks in order to take your business to the next level.

Technology can be so overwhelming nowadays with everyone having access to mobile smartphone and tablet devices, while maintaining conversations and communications in social media. It is no surprise that most businesses now engage in online marketing to keep up or to get ahead of the competition. In order for your business not to get left behind, you should continue to make wise investments in your online marketing strategies. To be a part of the future of marketing, here are three marketing “must-haves” that your company should invest in:

Social Media.  Both the young and old are connecting and engaging in social networking. Everyone wants to be part of a community, so the best place for your business to be, is in relevant social media websites. Social media can help your business in so many ways, such as making your business more sharable and accessible to your audience and business prospects. It also promotes brand awareness, and can help you build a stronger relationship with your loyal customers and potential clients. It can also be a platform for you to interact and engage with people from communities and forums to gather feedback and suggestions that could help improve the quality of your products and services. Social media can also be a great platform to educate people about your brand, how you fir into their world and help them make smart buying decisions.

Content Marketing. Content is essential for your business to grow online. Through helpful and informative content, you can drive traffic to your website, generate leads and earn profits. The content you publish in your company’s site and blogs can help determine your success. Your content reflects your business, so keep in mind to always keep your information relevant, educating, resourceful and even entertaining. One important goal is to engage your audience and captivate their attention through your content.

Mobile. Most all of us indulge in the benefits that mobile devices bring in our lives every day.  Because mobile devises have changed the way we send and receive communication, it would be wise for your business to invest in mobile website technology. By having a mobile site, you will reach a much broader audience, and your prospects will be able to easily access your business anytime - and anywhere - with just push of a button.

To find out more about the benefits of these marketing investments for your business, I recommend reading, “3 Must-Have Marketing Investments”, a very helpful article from Mashable. Share your thoughts with us, by leaving your comments and questions.

Technology changes faster than most anyone can keep up with. As a business owner or marketing professional, it’s your job to adapt and move as the market demands. If you don’t keep up with the ever-changing technological and social demands of your customers – your competition will.

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Topics: Inbound Marketing, Social Media, Content Marketing, Marketing Automation


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