With social media setting the trend for online marketers, you’ll want to make sure you’re part of the game – and not just sitting on the sidelines watching it happen!
Twitter, LinkedIn, Facebook and Pinterest are among the dominate social communities to be participating in, and are great forums for interaction to promote brand awareness and loyalty. Social media sites can also help boost your business’ online presence and search engine ranking to help position your company as a more reliable and customer-focused brand in your industry.
Navigating the choppy waters of online marketing isn’t easy, but following the tried and true success principles that have worked for other businesses will help you be more successful in yours
Facebook has proven to be one of the most active and engaging communities, and – like all social communities – has “rules” to play by. In order for you to achieve a successful social media experience using Facebook, remember these helpful tips:
1. Fill Out Your Business Page Completely
It’s important to complete all the fields for data about your company. Your clients and potential clients will be looking for information such as address, phone numbers, business hours, product information, photos and etc. Make your company details easy to fine, so they don’t have to go looking for it.
2. Don’t Over Post
Post on a regular basis, and post often but be sure not to not overwhelm your followers with too many uninteresting posts. For some companies, this may be once or twice a day. For others, you may have lots of interactions, information, events and activities to post about. If this is the case, you may need to post 10 – 15 times a day.
3. Never Post Boring or Immaterial Content
Just as though you wouldn’t want to read boring or uninteresting content, neither do your followers. Don’t post just for the sake of posting – offer relevant information that educates, empowers and informs. Variety is the spice of life but make sure what you post still reflects what your brand stands for.
4. Make Use Of Facebook Insights
Data and statistics can be very useful when you take time to evaluate and study them. Facebook Insights offers this kind of information for you to analyze how your business page is doing. Use this information to understand your audience, and to give you analytics that help you better understand your audience and their activity.
5. Take Advantage of Facebook’s Ad Options
Facebook Ads might be a powerful asset to your marketing, but as with any other kind of advertising, planning and testing will be your best allies. These ads will be quite targeted because of the data Facebook collects from us, and can be helpful in your exposure. Before getting started, set a budget that allows you to test various titles, messages, pictures and offers before getting caught up and spending too much.
With over 1 BILLION users, Facebook can certainly be a strong venue to provide education, attract prospects and connect with your clients. There are many more resources available to you inside Facebook, so invest time in this social community to find tools and aplications that work well for your business.
Did I miss anything? What other things would you add to achieve a successful social media marketing campaign through Facebook? Don’t be a stranger, hit us up with your comments or suggestions!