Inbound Marketing works by creating quality content that pulls visitors to your website. Buyers love useful and interesting content because they can get insights and ideas to improve their lives—on their own terms and schedule. No pesky salespeople are involved.
Inbound Out Marketing, combines the best of Inbound Marketing with Targeted Outreach. It's the best way to get more leads at affordable costs.
The most essential part of Inbound Out marketing is strategy—it's an exact plan to reach your business goals and get you the results you want. Key strategy elements include:
Goals and Vision
Every company’s market and situation is different. So we don't try to force fit you into some predefined marketing "package."
By starting with your goals and your vision, we are able to build a plan that's all about you and just for you. Most clients find that having extra clarity on their goals and vision helps create alignment and focus throughout the organization.
Precise Prospect Profile
We want to know your ideal prospect. Really know them.
You may have heard marketers talk about personas—a Precise Prospect Profile is a persona on steroids. It has all the surface-level persona information, but digs deeper to get real insights.
Armed with a Precise Prospect Profile, we can help you find more of the ideal customers you really want.
What are you going to say to your prospects to get them to want to buy? To grab their attention? To emotionally pull them into your business?
Every company has a story. We listen carefully to you and your customers to find the stories that will make your prospects feel safe and have them eagerly embrace your company.
What makes your company special? When your customers talk with their friends, what do they say about you? The answers are your "remarkables." The things that are so special about your company that people talk.
Customers have choices and they buy from companies they think are special.
Finding and inventing remarkables is some of the hardest work you'll ever do. We will challenge you. You say you're the fastest? How can you be faster? You may have to make changes to your operations, but the return on your remarkability investment is nearly always enormous.
Having remarkables and a clear message provides the background for quality content, for attracting prospects, and for generating leads.
We know who is an ideal customer and what we want to say. The tactical plan lays out the priorities and how we will create more leads. Each of the following will be addressed:
The last step in our strategy process is Approval. We fully explain our recommendations so you know what will happen and how it's going to help you reach your business goals.
To learn more about Inbound Out Marketing Strategy, and to get a complete evaluation of your situation, schedule a Free Lead Boost Review.