What's the number one mistake nearly everyone makes on their LinkedIn profile?
Answer: Not having a benefit-oriented title.
Consider the profile of our President, Clarke Bishop (www.linkedin.com/in/clarkebishop/)
Notice his title:
More Leads ♦ More Sales ♦ More Visibility ♦ More Fun | Marketing & Sales Results for Technology Firms
The benefit to clients is clear—More Leads, More Sales, and More Visibility. It's also obvious that Technology Firms are our ideal client.
President, CEO, Vice President of Blah, Blah, Blah. Who cares? Prospects want to know what you can do for them. Tell them how you help!
On your LinkedIn profile, have a "title" that delivers a benefits-oriented headline. Let people know the value you bring and why they should pay attention to you and why they should care!
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