Inbound Marketing has become a pivotal business growth strategy because it's less expensive to generate leads and acquire customers.
To grow your business in the current internet era, you either adopt these strategies or fall by the wayside as your customers flock to competitors.
When you embrace inbound marketing, your business will be the one driving boatloads of hungry traffic to your site. You will be capturing leads like an expert hunter on the prowl. These leads end up buying from you, and they'll buy from you again and again.
That's the power of inbound marketing.
Yes, traditional outbound methods do still work. TV commercials, print ads, trade shows, flyers, catalogs, radio commercials: they still expose your business to new buyers.
But they're not nearly as cost-effective as inbound strategies.
Inbound marketing costs less to implement and yields results far down the line, through word of mouth, social media, search engine rankings, list building, and more.
You're not interrupting people's lives with your business. Prospects are actively seeking you out with their wants and needs. That's Inbound Marketing.
Because your business has provided value first.
That's why prospects know, like, and trust you enough to buy from you.
But how do you get prospects to trust you? How do you get your business in front of their eyes, without interrupting their daily routine? The answers lie in the root of inbound marketing. Continue on ...
Struggling with the fundamentals of inbound marketing? Don’t fret. This chapter will lay down a strong foundation of marketing knowledge and prepare you for the rest of the guide. If you’re new to this style of digital marketing, start here.
Content is the backbone of the inbound methodology. It’s the catalyst that attracts prospects and converts them into leads. These resources will help your business become a content powerhouse.
Traffic is the lifeblood of any website. Inbound marketing relies on a solid influx of qualified individuals who have been exposed to your business and want to learn more. This chapter is packed with strategies, tips, and tactics to attract people to your business.
Search engine optimization is a long-term strategy, and it yields valuable long-term results. It’s traffic that you don’t have to maintain or worry about anymore (once it is set up). The thing is, since it’s so valuable, this traffic is that much harder to achieve. Luckily, SEO experts from all over the web have put together some fantastic resources to get your content ranked in search engines. Don't miss out on the knowledge in this chapter.
Now that you’ve got traffic coming to your site (in droves), it’s time to convert them into leads. For that, inbound marketing calls for lead magnets, landing pages, and lead generation strategies to acquire contact information. Spend a lot of time optimizing this aspect of your website, because it will benefit your business both immediately and down the road.
Leads are prime candidates to become paying customers. Often, they need a smart sales funnel and tender nurturing to make that final leap. They need to trust you. They want to know who you are before they buy from you, and you also want to maximize the value you get from each customer. Read this chapter to learn how to make all of this a reality for your business.
It’s always easier to retain a customer than to convert another one. Email marketing, customer relationship management, and branding all play an integral part in keeping your customers glued to your business. The following resources will teach you these skills.
To truly understand your campaign’s success, you need to measure it. Thanks to the Internet, you can measure almost every metric of your business. But there are certain inbound metrics that you must pay attention to. These will tell you whether your strategy is succeeding or failing and what you need to adjust to optimize your campaigns.
These skills take inbound marketing to the next level. Here you will dive into paid traffic, advanced list building, and conversion rate optimization.
Finally, what better way to learn than from the success of others? Check out these amazing case studies to see these skills (and more) in action.