Inbound & Digital Marketing Blog

HubSpot offers all-in-one marketing software including blogging, marketing analytics, social media, email, automation and more.

HubSpot helps businesses grow.

Marketing strategies are essential for a business’ success. Through the years, HubSpot has worked hand in hand with its customers make marketing easy, enjoyable and profitable. Because of their love for marketing and their dedication to their customers, they've given birth to HubSpot 3.

According to Brian Halligan, HubSpot’s CEO and Co-founder, HubSpot 3 helps marketers reduce the noise that has made marketing increasingly more fragmented and ineffective. Now, we can get back to the strategy and art of communication and make marketing people truly love.

The new features of HubSpot 3 include:

• Smart CTAs: Powered by data from Contacts, Smart CTAs enable you to create images and calls-to-action for your website or emails that dynamically adapt to reflect the viewer’s interests, industry, lifecycle stage, or other areas of segmentation.

• Smart Fields: Smart fields are a long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. As you collect more information about your leads, Smart Forms remove any field that has been completed in the past, creating shorter and shorter forms for your leads without sacrificing valuable information.

• Email: Target specific segments and personalize your sender, subject, and message body content with any field or custom field from your contact profile.

• Workflows: Workflows enable you to trigger targeted communications based on a lead’s behavior. A divergence from traditional marketing automation, however, Workflows also allows you to update details in a lead's profile based on activity across channels, including social media.

•  Social Contacts: See which of your leads clicked on something you shared in social media, and quickly add them to a list to nurture. In the Contact profile, see how active each lead has been in social media and how recently they've engaged with you.

•  Landing Pages: Run an entire campaign from one view. Create, test and promote landing pages, then see which channels (email, social, search, etc.) are bringing leads to it. 

As Benjamin Franklin said, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Fortunately, HubSpot really is working hard on continual growth and progress!

The world of online marketing is buzzing over the newest breakthrough release of HubSpot — HubSpot 3. For weeks now, talk of the new and improved HubSpot have been swarming the internet, making online marketers curious and excited about the upcoming features HubSpot 3 will provide.

It's already common knowledge that HubSpot helps businesses grow. 

So who can resist Hubspot 3? As Rachel Ergo cited in her article, HubSpot 3 is quickly blossoming into being a marketer’s one true love.  Read the full article on “HubSpot 3 Workflows – Integrate, Automate and Love!” and discover what HubSpot is all about.

Change is constant in this world for only with change comes growth, especially when it comes to business. Innovation and modification should always be at hand especially if you know that you’re doing it for the love of something you truly believe in, which is your business.

Useful analytics are your best friend when it comes to measuring and improving your inbound marketing.

• Who are visiting your site?
• Where they are coming from?
• Where are they going
• What they are viewing on your site.

Confused with how Google Analytics works? Leave a comment and share to us the questions you have and we’ll help you the best way we can.

Writing is self-expression in its simplest form. Still, you may find it hard.

For people to read your article, your content should be creative and relevant. According to Stephanie Mcgrath, anyone who can read can definitely write.

In her article, she tackles strategies and shares tips for web writing. She cited that you just have to remember the mantras of writing, like thinking about who you are writing for. 

Writing gives you the benefit of conveying your message to your readers, and, it's surely the best way to introduce your products and services. Just keep in mind that what you are writing should always be interesting and relevant to your readers.

Are you stuck with your writing? Here is another great article to help you get your thoughts together. Read Clarke Bishop’s Business Blogging: What to do about "Writer's Block.

What stops you from writing more? Leave a comment. Yes, I know that means you have to write a sentence or two!

Getting traffic is a good way to increase revenue but for your business to grow, you must understand the behavioral patterns of your site visitors. 

A great tool for this is Google Analytics. Everything you need to know about your site visitors is shown. You can truely understand your site visitors.

In Melinda’s article, she cited how you can set up Google Analytics on your site and listed her favorite statistical ways to do it.

Google Analytics is definitely a must-have tool for you if you want improvement for your business at its finest.

Read more on “Using Google Analytics to Improve Your Website”…

Are you using Google Analytics for your site? Leave a comment and share to us how Google Analytics improve your site.

After college, you need to find the perfect place for you to grow and become a better person. Lucky for me, I’ve found just that.

It's a competitive world. Finding your niche is very difficult. Having proper education is never enough to land you a job. It takes a great deal of determination and patience to find the right one for you.

Though I have finished College, it wasn't easy to find a job. 

I’ve always had the passion for writing, evident in the fact that I joined campus publications since I was seven. I would’ve taken Journalism, but my parents wanted me to study nursing.

However, after I graduated, I realized that writing is what I want to do for a living.

I was fortunate enough to have the opportunity I’ve been long waiting for. I got my first full-time writing job, being a part of Inbound Team. I thought this job will be easy for me, but, I was wrong!

I read somewhere a quote that says: “Find a job that you love and you’ll never work one day in your life.” I finally found the job I’ve always wanted. But, I was feeling uncertain if I’d be able to do it right.

Business Blogging is nothing like I’m used writing. I’ve been writing feature articles for campus publications, but now, I have to write blogs to help people make their business more successful. How can I ever achieve that?

It wasn’t easy at first. I was struggling. But then, I was lucky to get all the help I need from my mentor. With his patience and perseverance, plus my dedication and hard work, I finally learned how the whole process works.

I’ve realized that it’s easy to write about anything, but what’s hard is to write about something! At least something you have to learn about first. Here are a few tips which helped me finally become the Business Blogger I aimed to be:

Discover and Know your Marketing Personas.

Before you start writing, you need to know who you are writing for. You need to discover who your readers are. Once you achieve that, the next step is to empathize. Put yourself in their shoes. Who are they? What are they feeling? What questions do they have? Once you’ve got that figured out, you know you’re on the right track.

Create Great Content.

Always write something worth reading. Create content which is interesting and informative. Your content should answer all the questions your readers have and more importantly, it should keep them reading. Moreover, when you create your content, make sure it will trigger a response from them. What do they need to know? What have they learned? What do you want them to do? Once all these questions are answered, you know you’ve done a good job.

It’s not impossible to find your spot, even in the most unexpected of all places. After all, you can be whoever you want to be.

Who would’ve thought? I became a Business Blogger. All it took is my computer, great ideas, and bit of practice.

How did you start blogging? Leave a comment and tell your story. 

Image Credit:stuck4ideas

Marketers want to really know buyers so they can help the buyer understand their products and services.

Analytics Software helps you reach out and understand your audience to improve and increase your site traffic.

Google Analytics is free and is said to be the easiest way to help and is more helpful to business neophytes according to Karlee Weinmann.

It tells you all you need to know about your site visitors. You will learn your site visitors innate behaviors when it comes to your products and services. You will gain better understanding of what does and what doesn't work for your prospective customers.

Google Analytics is definitely the tool you need to improve your business site. Read the full article on "7 Ways Google Analytics Will Improve..."

Share with us your experience with Google Analytics and let us know how it worked for you.

There are a lot of ways to get more leads through your webite. One of the best is to drive more traffic. However, there are many tools and strategies available. You may feel uncertain about what really works.

Elance Alex shares his idea on how to drive more traffic. He cited Search Engine Marketing (SEM) as the most effective.

Read the full article on “5 Ways to Drive…”

The point of SEM is to promote your website through paid advertisement. It may be costly but definitely worth it. It can bring a positive result in your website traffic.

There are many ways for you to increase site traffic. Some are free, and some may cost you money. But then, always keep in mind that sometimes, spending money is a small price to pay to have a more effective and profitable website.

Do you use Pay-per-click advertising? Did it work for you? Please leave a comment and tell us your experiences.

Creating a website is a great step to promote your business. It just isn't enough!

You can’t just sit around and wait for people to stumble upon your site. A very effective way to gain customers is by driving traffic to your site.

Clicknewz.com talks about using Social Network Sites to promote your products and services. Doing this will make it easier for people interested in your business to find you.

We've had great success using LinkedIn to drive traffic. Find out more:

An important thing to remember is to constantly improve your site. Develop strategies or tools which you can use to make your site more interesting. Once people are interested, it gives you more traffic, thus, more customers.

Read more on "Driving Traffic To A New Website"...

If you just got started with Inbound Marketing, leave a comment and let us know how you are planning to get more visitors.                                                  

Inbound Marketing depends on two things -- Creating valuable content and driving traffic to your site. Great content is useless if nobody sees it!

It's a never-ending process. You have to constantly think of ways to increase traffic. Inc.com's article talks about the many platforms you can use to drive traffic to your site. You can brand your products or services, upload photos, create blogs or use social media.

They believe that social media actually drives more traffic to your site. In today’s modern world, everybody’s engaged with social networking. Promoting your products or services in social networks actually gives you more potential customers.

Another great fact about social media is that, people have the chance to like or even share information, photos or pages with one another. Let's say a customer likes your service and you have a social network page. What will likely happen is, that customer will "like' the page you've created and refer you to her social network friends.

Social networking is used by people to communicate and, what better way to promote your business, than let people talk about it? Just always remember never to take things for granted. Constantly challenge yourself to develop strategies to help you attract more site visitors. After all, more visitors mean more customers.

Read the full article: "How to Drive More Traffic to Your Website"...

Are you already using social networks? LinkedIn? Watch a video on how to get visitors to your site using LinkedIn. Then, when you're really ready to see your traffic grow, join our LinkedIn content promotion program.