Inbound & Digital Marketing Blog

If you care about getting traffic to your website, you care about Google's new Penguin update!

The Penguin Update affects the ranking of websites that don't comply with Google's SEO guidelines. It's already impacted the traffic for many sites. What's the quick summary? Google wants sites to create great, relevant content! Over-optimization and SEO tricks get you penalized.

In "How To Survive Google Penguin Update with Content Writing, Amrit Hallan's provides a checklist to use when creating and promoting your content. 

If you want good search engine rankings, be sure to create content that deserves reading. See the full article on "How To Survive Google Penguin Update..." for guidelines on creating and promoting your content.

Here's another article on over-optimized marketing and the Google Penguin Update by Clarke Bishop: "Inbound Marketing Trap--Over-optimized Marketing".

Has the Penguin affected you? What did you do about it? Please leave a comment.

Combining inbound and outbound strategies will help your content spread further, a technique we refer to as the Inbound Marketing Multiplier.

Marketing automation enhances and amplifies inbound marketing and leads to shorter sales cycles, increased revenue, and better overall marketing ROI.

As Niel Spencer points out, don't fall into the trap of focusing solely on inbound marketing. All your marketing should work together.

Combine your inbound and outbound resources to create content which is interesting, informative and yes, even entertaining. Buyers are unique. They like and engage with different types of content.

Great content is essential. Use all forms of marketing to generate more subscribers, more shares, and more customers.

Read more on "How To Build A Better Inbound Marketing Machine"... 

What's your greatest marketing challenge? Please, leave a comment.

Driving traffic is important to get visitors to your site so they can learn about your products and services. But then, it doesn't end there. It's not just about increasing site visitors.

For your business to be effective, what you should do is to convert visitors to leads.

To give you some new ideas, here's an article on 30 ways to convert visitors to leads.

Lead Generation is not just about obtaining data but having permission to talk about your products and services. 

It is essential that you give people a reason to talk to you and these reasons will then generate genuine desires to talk about your products and services. One example is making your site interactive and use that interaction to increase relevance. The more relevant you are, the more interested your visitors are.

Always remember that it's important to keep people interested. Once people visit your site and you get their interest, what will most likely happen is, these visitors will become loyal customers!

Read this article on 30 Ways to Convert Visitors into Leads... and your business will surely be more profitable! 

Which of these 30 ways did you pick? Have a better idea? Either way, leave a comment.

All business marketers want to increase website traffic. Finding the right and suitable ways to do so is just not easy.

Here's a good introductory article on how to increase traffic to your site. 

Search engine optimization is about ways to get your website to the top of search engines. To accomplish this, what you have to do is to focus your content to the keyword related to your topic. Doing these will definitely improve your ranking in search engines! 

You just have to remember to be creative to increase your site traffic. Write a good content, focus the right keywords and even add image to make it more attractive and readable. 

Read the full article on "How to Increase Website Traffic..."                                                 

Driving traffic to your site is a good way to attract more customers but sometimes, it's just not enough. 

It's important that you understand the behavior of your website visitors so that you can have better advantage and knowledge.

Sinead's article, "The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers", provides insight on improving your site rather than merely driving traffic. More visitors that are annoyed by your website won't help you!

In-page analytics is a report in google Analytics which allows you to see which links users click, thus, allowing you to see how effective the links on your pages are and track where your visitors go.

Google Analytics will help you determine the links which are effective in your site and the ones you need to improve on, for you to get more site visitors, thus, generate more customers.

Read the full article on "The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers."

What's your best Google Analytics tip? Please leave a comment and let us know.

Great content is essential for Inbound Marketing. Still, you have to get visitors to your site or your great content is useless!

Marc Pitman has an interesting article on Social Media Examiner on how Google+ can send you more traffic.

Google has developed a new and advanced way to drive traffic to your site. They call it, “Search, plus Your World”. It’s all about tailoring a person’s search to include results based on their social media profile.

Google knows that people would want to see results based on their own personal history and things their friends like. Now, when you search, you may see a post from someone you know, or someone who also knows someone you know. 

Google+ will definitely help you get more traffic.

Read the full article on 8 Ways to Drive Traffic to Your Site Using Google + ...

Leave a comment and let us know the best idea you get from this article.