Inbound & Digital Marketing Blog

How I Became A Business Blogger

July 3, 2012, Devine Mae Loredo


After college, you need to find the perfect place for you to grow and become a better person. Lucky for me, I’ve found just that.

It's a competitive world. Finding your niche is very difficult. Having proper education is never enough to land you a job. It takes a great deal of determination and patience to find the right one for you.

Though I have finished College, it wasn't easy to find a job. 

I’ve always had the passion for writing, evident in the fact that I joined campus publications since I was seven. I would’ve taken Journalism, but my parents wanted me to study nursing.

However, after I graduated, I realized that writing is what I want to do for a living.

I was fortunate enough to have the opportunity I’ve been long waiting for. I got my first full-time writing job, being a part of Inbound Team. I thought this job will be easy for me, but, I was wrong!

I read somewhere a quote that says: “Find a job that you love and you’ll never work one day in your life.” I finally found the job I’ve always wanted. But, I was feeling uncertain if I’d be able to do it right.

Business Blogging is nothing like I’m used writing. I’ve been writing feature articles for campus publications, but now, I have to write blogs to help people make their business more successful. How can I ever achieve that?

It wasn’t easy at first. I was struggling. But then, I was lucky to get all the help I need from my mentor. With his patience and perseverance, plus my dedication and hard work, I finally learned how the whole process works.

I’ve realized that it’s easy to write about anything, but what’s hard is to write about something! At least something you have to learn about first. Here are a few tips which helped me finally become the Business Blogger I aimed to be:

Discover and Know your Marketing Personas.

Before you start writing, you need to know who you are writing for. You need to discover who your readers are. Once you achieve that, the next step is to empathize. Put yourself in their shoes. Who are they? What are they feeling? What questions do they have? Once you’ve got that figured out, you know you’re on the right track.

Create Great Content.

Always write something worth reading. Create content which is interesting and informative. Your content should answer all the questions your readers have and more importantly, it should keep them reading. Moreover, when you create your content, make sure it will trigger a response from them. What do they need to know? What have they learned? What do you want them to do? Once all these questions are answered, you know you’ve done a good job.

It’s not impossible to find your spot, even in the most unexpected of all places. After all, you can be whoever you want to be.

Who would’ve thought? I became a Business Blogger. All it took is my computer, great ideas, and bit of practice.

How did you start blogging? Leave a comment and tell your story. 

Image Credit:stuck4ideas


Topics: Blogging, Inbound Marketing, SEO

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