Inbound & Digital Marketing Blog

What Is Buyer-Focused Content and How Can You Use It?

Posted by Kami Valdez

May 21, 2015

How do you search for answers when you have a problem you need to figure out? If you're like me, you type your question into Google to find the information you seek.

Buyers do the exact same thing! Over 70% of buyers will turn to Google to search for answers when they realize they have a problem and are trying to find a solution. Google processes over 3.5 billion searches a day!

What-Is-Buyer-Focused-Content-and-How-Can-You-Use-It

However, not all of this content is good. If the content focuses on a product's features, isn’t easy to find, and doesn't provide the answers to the questions buyers have, it will turn them off and they will find their answers elsewhere.

But if instead it adresses buyer's needs, provides solutions to their problems, and differentiates from the competition by showing why a product or service is the perfect solution to their issues, buyers will devour it and ask for more.

Focusing on the needs of your buyers by having content that is both engaging and relevant is rewarded with their attention, and if buyers find your product or service to be a fit, their business.

But this kind of high quality content that is buyer-focused can be difficult to create. Below are 3 things you can do to create the kind of content your buyers will love!

#1  Know Your Buyers.

To create content that will attract and inform, you must understand who your buyers are, what they want, what they like, and what they dislike. To get information like this you need to spend time developing your buyer personas.

We have done a lot of the ground work for you with our Precise Prospect Profile Kit. It requires some work, but will be well worth the effort. The better you know your audience, the easier it is to create the kind of buyer-focused content you need to win their business.

Precise Prospect Profile Kit

#2  Know Your Buyers’ Most Pressing Issue, Pain, or Desire.

Understanding the predominant problem that has brought your previous buyers to your door -- especially your best and most profitable ones -- will help you create content that attracts more of those kinds of buyers.

Invite and analyze feedback from these buyers to ensure more content is published around the topics that are affecting them. The better your understanding of what is driving people to seek out products and services like yours, the better your content will be.

#3  Talk About Benefits Not Features

Your content needs to focus on benefits, not features. It will fail if you use it to talk about the features of your product.

A feature is something that is in a product and a benefit is something your customer gets from a product. When you focus on telling your buyers about the most important benefits they will get from using your product or service, they won’t be able to get enough of the information you produce.

So there we have it, three things you can do to ensure you are creating content your buyers will love.

Creating buyer focused content includes: Understanding who your buyers are, knowing their most pressing pain or desire, and talking about the benefits they will get from using your product or service. Do this and you will create content that is buyer-focused that is valuable and engaging, and has the greatest potential of landing those buyers.

Takeaways:

  • Develop your buyer personas to understand who your buyers really are.
  • Address your buyer's pain points and desires with your content.
  • Talk about the benefits your buyers will achieve by using your product or service.
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Topics: Blogging, Inbound Marketing, Content Marketing


How to Edit Content: 9 Copy Editing Tips

Posted by Michael Karp

May 7, 2015

Ernest Hemingway once said: “The first draft of everything is sh*t.” Despite his potty mouth, I think he’s right.

Copy_Editing_Tips_Image

Think about this: When you write an article and read it over for the first time, how many elementary mistakes do you make? Words are spelled wrong. Sentences don’t make sense. Commas are missing.

It’s chaos.

But after that first round of editing, the article becomes infinitely better. At least, that’s what you hope.

Well, hope no longer. I’m going to teach you 9 copy editing tips that will polish any content you edit.

You will learn how to edit consistently and effectively. Here we go:

1.  Don’t Forget The Purpose of Your First Paragraph

The purpose of the first paragraph is to get the second paragraph read. The purpose of the second paragraph is to get the third one read, and so forth.

When you’re editing, pay attention to how your article moves the reader along. Focus on how each paragraph compels people to read the next one.

2.  The 3 Parts of a Magnetic Intro

After the headline, your content lives and dies at the introduction. It needs to be as compelling as possible.

Here are the 3 parts to a magnetic introduction:

  1. Hit the reader early on with your most compelling idea.

  2. Break your intro in small paragraphs.

  3. Give the reader a subtle nudge towards the rest of your content.

Let’s break it down:

Hit the reader early on with your most compelling idea

At the beginning of this article, I discussed the mistakes we make in the first draft (and Ernest Hemingway agreed with me).

This is the most compelling idea: The first draft (usually) needs a ton of work.

Break your intro in small paragraphs

The first three lines of this article are one sentence each, and there are no more than two sentences per line.

Breaking your introduction into small paragraphs makes it easier to read. If it’s easier for people to read, they’re more likely to read it. Simple as that.

Give the reader a subtle nudge towards the rest of your content

I also included a slight nudge to keep people reading — with a benefit for reading and a call to action:

“You will learn how to edit content consistently and effectively.

Here we go:”

The three elements above make your intro work for you, rather than against you. It compels people to keep reading, rather than click the back button.

It’s really important to make sure these elements are present in your introduction.

3.  Don’t Be Afraid to Cut Entire Paragraphs (And Replace Them)

You’re not married to your first draft.

If a word, sentence, paragraph, or an entire section doesn’t fit well in the piece, remove and/or replace it.

4.  Watch Out For Words Like “Very” and “Really”

Are you very tired? Or are you tired?

Are you really hungry? Or are you hungry?

We use words like “very” and “really” in our everyday language to emphasize thoughts and feelings. However, in writing, they can actually diminish the power of the words that follow.

“I’m really happy you came. It wouldn’t have been the same without you.”

“I’m happy you came. It wouldn’t have been the same without you.”

As you edit, when you read a word like “very” or “really”, delete it and re-read the sentence. Then decide which sentence works best.

5.  Use This Simple Trick To Draw Readers In

Here’s the trick:

Break your paragraphs into fewer sentences.

Just like with the intro, this also improves the readability of the rest of your content.

Breaking up your paragraphs makes your writing easier to read. It’s easier for the reader’s eyes to identify words and stay on the correct line.

This is especially true of online content, because reading from a screen causes more strain on one’s eyes. A good guideline is no more than 3-4 sentences per paragraph, with most of your paragraphs at 2 sentences.

6.  Keep Word Choice and Your Topic In Sync

Our President, Clarke Bishop, demonstrates this very well in his Youtube video on editing content:

 

Word choice is important to both the flow and comprehension of your piece. You will find that as you read over your content, certain words will make you stop and re-read the sentence.

Odds are, those words don’t fit with the topic or they need to be replaced with a word that makes more sense.

7.  Simplify Your Sentences to Connect With More People

Studies indicate that the average adult reads at about a middle school to 9th grade level.

This means they might not understand (or want to read) complicated sentences and advanced vocabulary.

If you want to reach more people with your content, products, and services, simplify your sentences. Use words that are more common in everyday language.

The people with more advanced vocabulary won’t complain, and your content will connect with more readers.

8.  Use Subheadings to Break Up Your Content

Subheadings also make your articles easier to read. They give the reader’s mind a break every once in a while and help keep their minds from wandering off topic.

9.  Write In The Active Voice

Here’s an example of the passive voice:

“He was hit in the head by the ball.”

And the active voice:

“The ball hit him in the head.”

The active voice is easier to read and comprehend. But how can you tell whether you’re writing in the active or passive voice?

In passive voice, the subject (he) is being acted upon (was hit in the head).

In active voice, the subject (the ball) is performing the action (hit him in the head).

To identify the passive voice easily, look out for the word “by”. When you identify the passive voice, rearrange the sentence so the subject is performing the action.

Then decide which one sounds better.

10. Bonus Editing Tip: Don’t Be Afraid to Break the Rules Every Once In A While

While bad writing is distinct from good writing, sometimes it’s necessary to break a rule here and there. No sentence should be judged on its own, but rather, in combination with the sentences surrounding it and the piece overall.

If that means breaking a rule, so be it.

A Challenge For You

I have purposely left a few edits that could make the writing flow better.

Leave a comment below if you think you have found the mistake. Let’s see if you can get it right ;). If you can’t find the problems, leave a comment anyway, and I’ll send you the answer.

Takeaways

  • Good writing is a result of good editing.
  • Make sure to write a compelling intro that draws people into your content.
  • Refer to this list of editing tips whenever you need a refresher.

Have you edited your LI profile lately? Get a Free LI Profile Review.

 
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Topics: Blogging, Content Marketing


3 Critical Tips for Using Content Marketing for Lead Generation

Posted by Devine Mae Loredo

November 30, 2012

Inbound Marketing and Content Marketing resized 600Content is king - a simple yet profound sentence for business owners and online marketers. Generating content that educates, empowers and informs - while promoting it to the right audience, will ultimately help your business grow online.

Content marketing is the art form of attracting and engaging your customers and prospects with content (like blog posts, videos or e-books) that paves the way to stronger relationships between marketers and their audience.

Oftentimes, small businesses don’t have enough time or resources to launch successful content marketing campaigns. This type of “education-based marketing” involves consistent effort, and content creation budgets that some small business owners just doesn’t have. So how do you make content marketing easier for you?

Consider creating content in ways that allow you to present something of incredibly high value to your audience - without spending as much time. You can attend conferences and post your notes, have someone interview you and transcribe the conversation or you could create a poll and write about the results. Don’t overlook the fact, that you can also repurpose older content and giving them new value. Looking for more tips? Try these three…

  • Always make your content relevant to your brand and to what your business or company upholds. Make sure that your content reflects what your brand is truly about.
  • Make sure your content is shareable. Have share buttons for social media sites like Twitter, Facebook and LinkedIn, to make your information sharable to your reader’s network with the click of a button.
  • Consider telling it from a story point of view. A real human experience will attract greater attention and is more relatable for your audience. People will want to read about something that they can connect with as a similar experience.


If you’re a business owner, don’t overlook the fact that your employees are knowledgeable and have a unique perspective of their industry. They will have certain insights from customer interactions that can be used for educational content. If you stay creative, and think with an open mind – you can come up with a large variety of resources from which to pull from!

Whatever source you use to pull resourceful education from, make sure it’s a high value to your audience, and something helps them see why you are the right company they should trust. Content marketing takes a continual effort, and will work for you when you remain consistent.

 

Image Credit: Eric D. Wheeler

 

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Topics: Blogging, Inbound Marketing, Content Marketing


Use Content Marketing to Attract Your Buyers

Posted by Devine Mae Loredo

November 28, 2012

Inbound Marketing and Content MarketingBecause of the advances in mobile apps and more web integration with social communities, (and faster internet for almost everyone), marketers have a unique advantage to more quickly and easily reach their target prospects.

Just because we’re “more connected” with our target market of prospective buyers, doesn’t mean that they’re seeing what you’re posting, or anxiously anticipating your next blog or article. With the overflowing growth of content online, many of your consumers are getting overwhelmed with information, and sometimes see the same info repeated in multiple websites or posts. It isn’t a matter of merely providing information anymore for your consumers, but remembering to educate to empower their buying decision. And when done correctly, they will be armed with buying knowledge to make the intelligent purchasing decision from you - because you taught them how to buy.

The challenge for business owners, executives and marketing managers, is to provide the kind of content that repositions you out front of your competitors. Here are just a few ideas:

  1. Understand your buyers:  insight into the knowledge level of your buyers is best obtained from third party buyer research.  My point of view: do not skimp here.
  2. Develop a strategy: only 38% of businesses have a content strategy.  My point of view: take time to formulate a content strategy based on buyer research – do not make it up.
  3. Put structure in place: be purposeful by creating an Internal Content Marketing Agency.  My point of view: do not make content marketing an orphan child.
  4. Acquire talent: get the right content creation talent with the right skills.  Do the proper talent assessment.  My point of view: adding a line to an existing job description role and calling someone a content marketer will not work.


The ability to consume, discern, assimilate and make use of content on the part of buyers is doubling every year. Is your content marketing keeping pace with your customers?

Your content marketing strategies will make or break your business. No matter what strategy you plan to use, it always boils down to what you can offer the consumers. Buyers don’t want to be fooled by irrelevant and unnecessary information. Instead, anticipate what your target wants, and educate them by giving them what they need.

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Topics: Blogging, Inbound Marketing, Content Marketing


Simple Rules to Follow to Capture Your Online Audience

Posted by Devine Mae Loredo

November 14, 2012

Inbound Marketing and BloggingFor any business to be successful, you must focus completely on your targeted audience. After all, the success of your business is determined by how well you connect, communicate and nurture your audience. But in the world of marketing, where change is always constant, how do you attract your audience and maintain any level of relationship with them - especially with ever-changing technology, the distraction of social media and still gain word of mouth influence? Here are three suggestions:

Start with the most basic but equally important factor, appearance. You might be tempted to think that looks may not be important, but keep in mind that it does matter (a lot). Your company’s website or blog should be professional-looking and uncluttered to your potential customers and clients. In order to capture their attention, the look of your website or blogs should present professionalism, be easy to read and capture their attention - visually.

Draw their attention with your content. You will immerse your targeted audience in reading your company’s site or blogs when you publish content that is relevant, informative and even entertaining. Your educational content should be something that your customers and prospects actually need, and find helpful. Write content that is useful and purposive for them – something worth sharing.

Engage and interact with your targeted audience. Your company’s website and blogs should provide an open forum for discussion between you and your prospects and customers. This will enable you to get to know them better, and their feedback and suggestions regarding your products and services will also help improve your company. Remember that keeping an open mind for suggestions and improvement will empower your network to propel your success.

These are just some basic things you can do to attract your targeted audience and maintain their loyalty to your brand. To learn what not to do, Stephanie Sammons wrote an article about things marketers do that will drive your audience  away in: “7 Ways to Turn Off Your Online Audience”. What would you add to this list?

Today’s consumers are becoming more aware and wiser when searching for, and choosing products and services they want. The last thing you want to do is run them off and have them shop with your competition. Most times, you’re making obvious mistakes that can be easily fixed. Understand these ways to keep your audience engaged, so that you keep them coming back for more.

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Topics: Blogging, Inbound Marketing, Content Marketing


4 Short-Form Blogging Networks Perfect for Customer Engagement

Posted by Devine Mae Loredo

October 31, 2012

Inbound Marketing and Blogging NetworksWith the presence and power of social media, what better way to connect with your prospects and customers than through a platform which allows them to learn, share and engage with you and your company?

Chances are your prospects, customers and partners are engaging in social networking sites like Facebook, LinkedIn, Pinterest and Twitter. Done correctly, social media allows you to showcase your products and services in a way that educates, empowers and engages your network in a very cost-effective way. Social media encourages you to interact with your prospects through forums and discussions, which will help in your company’s growth not only in profits, but also in terms of branding. You want to be the business that fully understands what your prospects need, and have an expectation of what they need now, and will need down the road.

There are many social networking sites you can leverage to expand the exposure for your business. In an article by Ann Buehner, she mentioned four sites that are perfect for promoting your business online:

  • Tumblr - Brands use Tumblr to create a community and to build a following fast with its quick and easy setup, seamless tagging and sharing capabilities. Existing brands also use the short-form blog to breathe life into content through a host of mixed-media that includes photos, links and video. Tumblr does not offer a reporting platform, and does not have the best reputation when it comes to collaborating with brands on advertising opportunities.
  • Pinterest - Brands use Pinterest to build brand personality and inspire trends and influencers through instant social sharing. Pins are typically centered on major life events such as weddings and holidays. Users create theme-based collections through the site’s virtual pinboards. Dialogue is generated through the simple act of pinning, repining, “Liking” and commenting on images taken on a smartphone or from the web.
  • Instagram - Brands use Instagram to showcase products, services, events or just a behind-the-scenes look through a feed of photos, instead of a slew of text. The photo sharing application for iPhone uses dazzling image filters, and features cross-posting to other social networks including Twitter, Facebook profiles, Flickr, Foursquare, Tumblr and Posterous. The goal is to attract new fans with Instagram’s search and keyword function, and to draw engagement through likes, comments, @replies and #hashtags.
  • Tout - Brands use Tout to create real-time, 15-second video status updates captured from Apple and Android smartphones, and then distributed through social networks. Instant video sharing is on the rise as more and more consumers use smartphones. Tout offers integration across multiple platforms such as YouTube, Twitter and Facebook, and does include analytics. It’s essentially video Twitter.


To find out more about these sites, you can read her full article here: "4 Short-Form Blogging Networks Perfect for Customer Engagement"

With more social networking sites available at your fingertips, it’s important to familiarize yourself with the tools and features in order to use them to their fullest potential for your business’ success.

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Topics: Blogging, Inbound Marketing, Social Media


How to Amplify Your Blogs

Posted by Devine Mae Loredo

October 30, 2012

Amplify Your BlogsBlogging can be an essential way to inform and educate your prospects on their wants and needs (that your products or services may help them with). Because building a business empire takes an extraordinary amount of time and effort, and blogging is just one aspect of it, most busy professionals neglect updating their company blogs. If you want to lengthen the life of your blogs, and you don’t have the time to update your blogs on a consistent basis- what should you do? Here are six strategies you can put into place right away:

  • Make sure that your blogs are search engine friendly. Always double check your title and description tags, categories and keywords to be certain that they stay relevant to your post. Make sure you don’t stray from the guidelines set forth by search engines, otherwise your blog will be penalized.
  • Inter-link your posts. Make sure that when writing your post, you link relevant keyword phrases to previously published articles. It will help in your search engine optimization.
  • Send your subscribers emails about your post. Include a brief summary of your blog and communicate the value of why they should read your blog by telling them how it can help solve their problems. You can also encourage them to subscribe to your blog so that they don’t miss out on the important updates. By doing this, you will build a stronger relationship with your email subscribers.
  • Be certain that your blogs have CTAs (Call-to-Action). This directs your readers on what they need to do next, and so they will know where to reach you.  CTAs are important because, in most instances, people need to be told what to do and typically respond well when there’s a clear step of what to do next.
  • Repurpose your blogs. By sharing someone else’s information that would also be beneficial for your network, you can repurpose a blog or article that’s an old post (that’s still relevant) or use as a theme for one of your upcoming webinars. By using other’s content, you now have an entire mini-package comprised of useful information and tools to share with your prospects or clients.
  • Use social media sites, such as Facebook, LinkedIn, Pinterest and Twitter. These are a popular and valuable platform to showcase your blogs and articles. Link your post to your social networking sites to spread your content across all platforms, and allow your readers to “share” these resourceful posts.

Blogging will be a major asset for your business to reach your targeted prospects as long as you stay relevant and true to your prospects needs. Offer realistic and timely solutions in every post, in order for your customers to feel value and to help gain their trust. Blogging allows you to interact and engage with your audience, and to get immediate feedback regarding their concerns. Engaging them in discussions to gather comments and suggestions regarding your company’s brand will help your business grow profitably and professionally.

The most important thing you should remember in blogging is consistency. Even if you can’t regularly post blogs, make sure you continue to communicate with your prospects and clients through your blogs to strengthen your relationship with them.

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Topics: Blogging, Inbound Marketing, Social Media, Conversion


How to Blog Effectively for Your Business

Posted by Devine Mae Loredo

October 20, 2012

Inbound Marketing and Blogging

Marketing has become an art form that continues to be perfected over time, and your business’ success depends on how creatively you position yourself in the marketplace. The success of your marketing messages is dependent upon how relevant, interesting and appealing you can make them connect with your audience.

You may know that blogging can be one of the best ways to promote your business, but are you actively and consistently doing so? Business blogs can open doors for communication and interaction between you and your potential customers and/or clients. Though your blogs, you can engage in forums and join community discussions to understand the wants and needs of your prospects and at the same time, offer them knowledge and information regarding your offered products and services. This helps promote brand awareness and will make you a trusted brand by understanding your potential customers and clients’ desires.

More importantly, a relevant, interesting and creative blog can help boost more traffic to your website and help you generate more leads by engaging prospects looking for answers and information.

An established online presence can also be accomplished with the help of blogging. If you post content that is relevant and purposive for your audience, you can capture their interest, which can lead to a considerable amount of followers. The more popular your blogs become, the more they will be shared, and the more they will be “relevant” to Google – thus helping more people to be aware of your business and your brand. This can help you be seen as a trusted brand and a company that can surely address their problems and needs.

Here are four basic points to remember if you want to blog effectively for your business:

  1. Be creative. Think of topics that are relatable to your business and make them interesting and entertaining for readers to actually want to read them. When an idea pops into your head, make sure you write it down so you can eventually write about it later. You can use online tools such as Evernote or Google Docs to help you accomplish this. Keep in mind that creativity is the key, and an epiphany can happen when you least expect it, so when you have an idea, make sure to write it down.
  2. Be punctual. Always write in a schedule. You don’t have to write a 600 word blog in one sitting, just be certain that you take time for just an hour or two a day. This will help stimulate your mind so that you will feel inspired and ideas will eventually keep flowing.
  3. Be open-minded. The best thing about blogs is the interaction you can generate from them. Encourage comments, questions and suggestions so that you’ll have a point of view on what your prospects and clients need, want and desire.
  4. Be consistent. Your efforts won’t bear fruits over-night so be patient. Blogging is a continuous effort, so be unrelenting in your strategies for blog topics, and consistent in your campaigns if you want to be successful.

With great content that informs, educates and empowers and with the help of social media and other online tools, your business blogs can reach your targeted buyers across multiple platforms and begin a lead generation process for your business.

Photo Credit: Flickr

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Topics: Blogging, Inbound Marketing, Content Marketing


12 Useful Research Tools for Content Marketing

Posted by Devine Mae Loredo

October 19, 2012

Inbound Marketing and Marketing ReseachInbound Marketing and Marketing RsearchInbound Marketing and Marketing Rsearch

As you know, content is an essential part of your inbound marketing strategy, and with great content, you can position your company’s website or blog to success. Fortunately for you, there are many online tools that can help you in your content marketing research.

The quality of your content will determine the success of your marketing campaigns, so to get the attention of your targeted prospects, your content should be useful, relevant, educating and interesting for them.

To achieve this, you’ll need creativity and a little research. You’ll want to utilize the resources you have available online at your disposal to come up with the topics, concepts and intriguing content for your marketing that is appealing for your prospects while maintaining  the brand  your company embodies. There are many online tools that can help with your content marketing research such as Google AdWords, Keyword Tool, LinkedIn, Yahoo Answers and Bottlenose.

Since all searches begin with keywords, Google AdWords is the best tool to help you determine what keywords are more searched than others. Google AdWords can also be useful in the optimization of your content marketing strategies.

With 175 million members, LinkedIn is the largest networking community for business professionals, making it the best place for discussions and forums for people of all industries and all backgrounds. These forums and discussions are very helpful for ideas with your content marketing research.

Yahoo Answers is one of the largest online answer sites with millions of questions and answers from people all over the world. All topics are categorized and ranked according to what’s best for the users.

As you can imagine, social media has had a major impact on today’s content marketing campaigns. If you want to search for trending articles and social commentaries, Bottlenose is the best tool for you. It allows users to view social media information in clearer and simpler ways.

Arnie Kuenn wrote an article, “12 Content Research Tools You Should Be Using”, which contains important tools that can help in your content marketing research. Use them to your advantage and save yourself time by being smarter and not working harder.

Use these research tools as guides to help you get to the right starting point for your content topic or message. Having these tools to immediately find the questions to what your prospects are asking, is an efficient way to build your content marketing strategy.

 

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Topics: Blogging, Inbound Marketing, Social Media, Content Marketing


6 Tactics for Combining Content with Email Strategies

Posted by Devine Mae Loredo

October 18, 2012

Inbound Marketing and Email Marketing

Email marketing continues to be one of the most cost effective ways to communicate with your audience of clients, prospects, partners and vendors. It continues to be a great medium to help you establish brand awareness for potential customers while encouraging trust and customer loyalty for your current clients. But how do you make your marketing messages stand out amongst your competitors in the market? The answer is to integrate your content with your email strategies.

Resourceful, educational and relevant content is the most vital part of your email marketing. In one way, you can use content to give your prospects an idea of what your business is all about, from the products and services your company offers, to the news and updates regarding the company and the industry it revolves in. You can also use content to educate the consumer about a need they didn’t know they had, or to “reset their buying criteria” to methodically inform and educate your target market on how to make wise purchasing decisions. Of course, these organized messages demonstrate how and why they should buy YOUR products and services, but in an educational and resourceful way. Having relevant content that is helpful is also one of the best ways to nurture leads through a communication process that provides you a sales force that works 24 hours a day, 7 days a week.

Chris Baggott is Chairman and co-founder of Compendium, a content marketing company. He gave some tips about incorporating your email and content strategies for successful email marketing, and perceives email marketing as a three-legged stool comprised of technology, data and content. He understands that sophisticated and easy-to-use software tools create efficiency in email marketing, but in order to take advantage of these tools, marketers need a database of eager prospects to send to, relevant content that will inform and empower them.

Chris believes the greatest marketing tactic in the history of mankind is the ‘similar situation’ story. You can learn more about that and other email marketing tactics in his l article  entitled, “Email Marketing: 6 Tactics on Combining Content and Email Strategies”

Your content marketing and email strategy go hand in hand. For your email marketing to be successful, you will need helpful content that positions you as the market expert and industry resource. They should be able to quickly relate to your information and know that you can help them solve their problem – even the ones they didn’t know they had.

Photo Credit: Stock.xchng

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Topics: Blogging, Inbound Marketing, Sales & CRM, Content Marketing


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