Your digital marketing strategy probably looks something like this:
You take out pay-per-click ads to drive traffic from search engines and social media
You write guest articles on other sites to get more exposure
You invest in SEO and try to rank for important keywords in your industry
You drive traffic and increase conversions on your website
This is great. You’re doing what you’re supposed to do.
However, you might be missing out on a buyer-focused marketing process that could exponentially increase your leads. It’s called Inbound Out Marketing, and you might actually be closer to it than you think.
Inbound Out Marketing combines inbound marketing with targeted outreach. This outreach is laser-focused to your ideal prospects. It fills the gap that other digital marketing strategies may miss, because many prospects do not hang out in the traditional online channels.
Here’s the thing:
Your sales team is probably already doing targeted outreach. Your marketing team is probably creating content and finding prospects.
But they’re not combining their efforts as effectively as they could be. That’s why you’re close to Inbound Out Marketing, but you’re not quite there yet.
Let me show you why:
How Your Sales Team is Close to Inbound Out Marketing
Salespeople are masters of converting leads into customers. They reach out, they identify wants/needs, and they close the deal.
Your sales team is conducting targeted outreach. They get a list of potential customers and contact each one to weed out the tire kickers from the devoted customers.
Their outreach is effective, but it’s not as effective as it could be. You see, these leads don’t have a strong connection to your business yet. Your customers will eventually have this connection, but your leads don’t.
This lack of trust makes it more difficult for your sales team to close. It’s a snag in the marketing/sales funnel.
But you can remedy this by moving some of that targeted outreach over to marketing. This will make your sales team even better at what they do, and your marketing team will become a stronger asset to your business.
How Your Marketing Team is Close to Inbound Out Marketing
Marketing has one primary job: Generate leads.
But they also have many secondary jobs:
Get your business in front of potential buyers
Execute various online marketing strategies
Interact with potential customers after they find your business
And much more.
To do this, they probably create valuable content in the form of blog posts, videos, infographics, webinars, etc. This content is one of the best ways to attract prospects.
But they’re missing one key ingredient.
Your marketing team is only engaging prospects once they have found your business. They lack the targeted outreach to find potential customers who are not actively seeking you out.
These prospects aren’t on social media, they aren’t Googling your services, and they’re not trying to find you. Heck, they may not even know your service exists. (This is especially the case in specialized markets.)
You can fill this hole in your lead generation by adding targeted outreach to your marketing strategy. In other words, Inbound Out Marketing.
It involves reaching out to prospects with useful content, establishing a connection with your business, building micro-rapport, and ultimately developing a relationship with your company.
Then these leads are sent over to Sales, where they are much warmer than they ever would have been before.
Your sales team is more effective. Your marketing team is more effective. And your business grows at an astounding rate because of it.
What To Do Next
To find out more about how Inbound Out Marketing can grow your business, here are a few resources to check out:
The Lead Investment Calculator (to discover your exact cost-per-lead)
You might be missing out on a buyer-focused marketing process that could drastically increase your leads -- Inbound Out Marketing.
Both your sales and marketing teams could benefit from adding this process to your strategy.
- This helps your business grow faster and more efficiently.