Inbound & Digital Marketing Blog

3 Critical Tips for Using Content Marketing for Lead Generation

Posted by Devine Mae Loredo

Nov 30, 2012 11:05:00 AM

Inbound Marketing and Content Marketing resized 600Content is king - a simple yet profound sentence for business owners and online marketers. Generating content that educates, empowers and informs - while promoting it to the right audience, will ultimately help your business grow online.

Content marketing is the art form of attracting and engaging your customers and prospects with content (like blog posts, videos or e-books) that paves the way to stronger relationships between marketers and their audience.

Oftentimes, small businesses don’t have enough time or resources to launch successful content marketing campaigns. This type of “education-based marketing” involves consistent effort, and content creation budgets that some small business owners just doesn’t have. So how do you make content marketing easier for you?

Consider creating content in ways that allow you to present something of incredibly high value to your audience - without spending as much time. You can attend conferences and post your notes, have someone interview you and transcribe the conversation or you could create a poll and write about the results. Don’t overlook the fact, that you can also repurpose older content and giving them new value. Looking for more tips? Try these three…

  • Always make your content relevant to your brand and to what your business or company upholds. Make sure that your content reflects what your brand is truly about.
  • Make sure your content is shareable. Have share buttons for social media sites like Twitter, Facebook and LinkedIn, to make your information sharable to your reader’s network with the click of a button.
  • Consider telling it from a story point of view. A real human experience will attract greater attention and is more relatable for your audience. People will want to read about something that they can connect with as a similar experience.


If you’re a business owner, don’t overlook the fact that your employees are knowledgeable and have a unique perspective of their industry. They will have certain insights from customer interactions that can be used for educational content. If you stay creative, and think with an open mind – you can come up with a large variety of resources from which to pull from!

Whatever source you use to pull resourceful education from, make sure it’s a high value to your audience, and something helps them see why you are the right company they should trust. Content marketing takes a continual effort, and will work for you when you remain consistent.

 

Image Credit: Eric D. Wheeler

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

more

Topics: Blogging, Inbound Marketing, Content Marketing


Use Content Marketing to Attract Your Buyers

Posted by Devine Mae Loredo

Nov 28, 2012 2:30:00 PM

Inbound Marketing and Content MarketingBecause of the advances in mobile apps and more web integration with social communities, (and faster internet for almost everyone), marketers have a unique advantage to more quickly and easily reach their target prospects.

Just because we’re “more connected” with our target market of prospective buyers, doesn’t mean that they’re seeing what you’re posting, or anxiously anticipating your next blog or article. With the overflowing growth of content online, many of your consumers are getting overwhelmed with information, and sometimes see the same info repeated in multiple websites or posts. It isn’t a matter of merely providing information anymore for your consumers, but remembering to educate to empower their buying decision. And when done correctly, they will be armed with buying knowledge to make the intelligent purchasing decision from you - because you taught them how to buy.

The challenge for business owners, executives and marketing managers, is to provide the kind of content that repositions you out front of your competitors. Here are just a few ideas:

  1. Understand your buyers:  insight into the knowledge level of your buyers is best obtained from third party buyer research.  My point of view: do not skimp here.
  2. Develop a strategy: only 38% of businesses have a content strategy.  My point of view: take time to formulate a content strategy based on buyer research – do not make it up.
  3. Put structure in place: be purposeful by creating an Internal Content Marketing Agency.  My point of view: do not make content marketing an orphan child.
  4. Acquire talent: get the right content creation talent with the right skills.  Do the proper talent assessment.  My point of view: adding a line to an existing job description role and calling someone a content marketer will not work.


The ability to consume, discern, assimilate and make use of content on the part of buyers is doubling every year. Is your content marketing keeping pace with your customers?

Your content marketing strategies will make or break your business. No matter what strategy you plan to use, it always boils down to what you can offer the consumers. Buyers don’t want to be fooled by irrelevant and unnecessary information. Instead, anticipate what your target wants, and educate them by giving them what they need.

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

more

Topics: Blogging, Inbound Marketing, Content Marketing


Simple Rules to Follow to Capture Your Online Audience

Posted by Devine Mae Loredo

Nov 14, 2012 12:05:00 PM

Inbound Marketing and BloggingFor any business to be successful, you must focus completely on your targeted audience. After all, the success of your business is determined by how well you connect, communicate and nurture your audience. But in the world of marketing, where change is always constant, how do you attract your audience and maintain any level of relationship with them - especially with ever-changing technology, the distraction of social media and still gain word of mouth influence? Here are three suggestions:

Start with the most basic but equally important factor, appearance. You might be tempted to think that looks may not be important, but keep in mind that it does matter (a lot). Your company’s website or blog should be professional-looking and uncluttered to your potential customers and clients. In order to capture their attention, the look of your website or blogs should present professionalism, be easy to read and capture their attention - visually.

Draw their attention with your content. You will immerse your targeted audience in reading your company’s site or blogs when you publish content that is relevant, informative and even entertaining. Your educational content should be something that your customers and prospects actually need, and find helpful. Write content that is useful and purposive for them – something worth sharing.

Engage and interact with your targeted audience. Your company’s website and blogs should provide an open forum for discussion between you and your prospects and customers. This will enable you to get to know them better, and their feedback and suggestions regarding your products and services will also help improve your company. Remember that keeping an open mind for suggestions and improvement will empower your network to propel your success.

These are just some basic things you can do to attract your targeted audience and maintain their loyalty to your brand. To learn what not to do, Stephanie Sammons wrote an article about things marketers do that will drive your audience  away in: “7 Ways to Turn Off Your Online Audience”. What would you add to this list?

Today’s consumers are becoming more aware and wiser when searching for, and choosing products and services they want. The last thing you want to do is run them off and have them shop with your competition. Most times, you’re making obvious mistakes that can be easily fixed. Understand these ways to keep your audience engaged, so that you keep them coming back for more.

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

more

Topics: Blogging, Inbound Marketing, Content Marketing


4 Short-Form Blogging Networks Perfect for Customer Engagement

Posted by Devine Mae Loredo

Oct 31, 2012 8:35:00 AM

Inbound Marketing and Blogging NetworksWith the presence and power of social media, what better way to connect with your prospects and customers than through a platform which allows them to learn, share and engage with you and your company?

Chances are your prospects, customers and partners are engaging in social networking sites like Facebook, LinkedIn, Pinterest and Twitter. Done correctly, social media allows you to showcase your products and services in a way that educates, empowers and engages your network in a very cost-effective way. Social media encourages you to interact with your prospects through forums and discussions, which will help in your company’s growth not only in profits, but also in terms of branding. You want to be the business that fully understands what your prospects need, and have an expectation of what they need now, and will need down the road.

There are many social networking sites you can leverage to expand the exposure for your business. In an article by Ann Buehner, she mentioned four sites that are perfect for promoting your business online:

more

Topics: Blogging, Inbound Marketing, Social Media


How to Amplify Your Blogs

Posted by Devine Mae Loredo

Oct 30, 2012 8:23:00 PM

Amplify Your BlogsBlogging can be an essential way to inform and educate your prospects on their wants and needs (that your products or services may help them with). Because building a business empire takes an extraordinary amount of time and effort, and blogging is just one aspect of it, most busy professionals neglect updating their company blogs. If you want to lengthen the life of your blogs, and you don’t have the time to update your blogs on a consistent basis- what should you do? Here are six strategies you can put into place right away:

  • Make sure that your blogs are search engine friendly. Always double check your title and description tags, categories and keywords to be certain that they stay relevant to your post. Make sure you don’t stray from the guidelines set forth by search engines, otherwise your blog will be penalized.
  • Inter-link your posts. Make sure that when writing your post, you link relevant keyword phrases to previously published articles. It will help in your search engine optimization.
  • Send your subscribers emails about your post. Include a brief summary of your blog and communicate the value of why they should read your blog by telling them how it can help solve their problems. You can also encourage them to subscribe to your blog so that they don’t miss out on the important updates. By doing this, you will build a stronger relationship with your email subscribers.
  • Be certain that your blogs have CTAs (Call-to-Action). This directs your readers on what they need to do next, and so they will know where to reach you.  CTAs are important because, in most instances, people need to be told what to do and typically respond well when there’s a clear step of what to do next.
  • Repurpose your blogs. By sharing someone else’s information that would also be beneficial for your network, you can repurpose a blog or article that’s an old post (that’s still relevant) or use as a theme for one of your upcoming webinars. By using other’s content, you now have an entire mini-package comprised of useful information and tools to share with your prospects or clients.
  • Use social media sites, such as Facebook, LinkedIn, Pinterest and Twitter. These are a popular and valuable platform to showcase your blogs and articles. Link your post to your social networking sites to spread your content across all platforms, and allow your readers to “share” these resourceful posts.

Blogging will be a major asset for your business to reach your targeted prospects as long as you stay relevant and true to your prospects needs. Offer realistic and timely solutions in every post, in order for your customers to feel value and to help gain their trust. Blogging allows you to interact and engage with your audience, and to get immediate feedback regarding their concerns. Engaging them in discussions to gather comments and suggestions regarding your company’s brand will help your business grow profitably and professionally.

The most important thing you should remember in blogging is consistency. Even if you can’t regularly post blogs, make sure you continue to communicate with your prospects and clients through your blogs to strengthen your relationship with them.

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

more

Topics: Blogging, Inbound Marketing, Social Media, Conversion


How to Blog Effectively for Your Business

Posted by Devine Mae Loredo

Oct 20, 2012 6:20:00 PM

Inbound Marketing and Blogging

more

Topics: Blogging, Inbound Marketing, Content Marketing


12 Useful Research Tools for Content Marketing

Posted by Devine Mae Loredo

Oct 19, 2012 7:25:00 AM

Inbound Marketing and Marketing ReseachInbound Marketing and Marketing RsearchInbound Marketing and Marketing Rsearch

more

Topics: Blogging, Inbound Marketing, Social Media, Content Marketing


6 Tactics for Combining Content with Email Strategies

Posted by Devine Mae Loredo

Oct 18, 2012 10:15:00 AM

Inbound Marketing and Email Marketing

more

Topics: Blogging, Inbound Marketing, Sales & CRM, Content Marketing


7 Easy Steps for Creating Buzzworthy Content

Posted by Devine Mae Loredo

Oct 9, 2012 4:35:00 PM

If you’re using education to reach your targeted audience, you know that quality content is vital for online marketing. But your prospects are constantly being bombarded with distracting content that clutters their attention, so what are you doing to make yours relevant and outstanding amongst your competitors online?


You’ve probably heard that “content is king”, yet so few marketing professionals seem to understand how to create useful content that isn’t overly promotional. For your blogs, articles or landing pages to be read and shared, you need to be relevant, informative and entertaining enough to capture the attention of your prospective customers. Your content can be promotional, but in a highly educational way - enough that it is passed on by your readers

Erica Swallow said that most business owners and online marketers find it hard to create useful content that isn’t overly promotional for the brands supporting it. There are seven steps that can be your basic guide to kicking off content creation for any business. She wrote an article entitled, “7 Easy Steps for Creating Buzzworthy Content” that will guide you in creating buzzworthy content.

How has your company gone about the content creation process? Let us know in the comments below.

There are many benefits in producing buzzworthy content: 1) it will drive more traffic to your website 2) it can help you rank higher in search engines results 3) it will get your pages shared more often. It can also be used as a platform to interact and engage with your audience, making you more open to business opportunities.

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

more

Topics: Blogging, Inbound Marketing, SEO, Conversion


Case Study: Creativity vs. Clarity in Email Subject Lines

Posted by Devine Mae Loredo

Oct 8, 2012 9:15:00 AM

Inbound Marketing and Email Marketing

more

Topics: Blogging, Inbound Marketing, Sales & CRM