For any business to be successful, you must focus completely on your targeted audience. After all, the success of your business is determined by how well you connect, communicate and nurture your audience. But in the world of marketing, where change is always constant, how do you attract your audience and maintain any level of relationship with them - especially with ever-changing technology, the distraction of social media and still gain word of mouth influence? Here are three suggestions:
Start with the most basic but equally important factor, appearance. You might be tempted to think that looks may not be important, but keep in mind that it does matter (a lot). Your company’s website or blog should be professional-looking and uncluttered to your potential customers and clients. In order to capture their attention, the look of your website or blogs should present professionalism, be easy to read and capture their attention - visually.
Draw their attention with your content. You will immerse your targeted audience in reading your company’s site or blogs when you publish content that is relevant, informative and even entertaining. Your educational content should be something that your customers and prospects actually need, and find helpful. Write content that is useful and purposive for them – something worth sharing.
Engage and interact with your targeted audience. Your company’s website and blogs should provide an open forum for discussion between you and your prospects and customers. This will enable you to get to know them better, and their feedback and suggestions regarding your products and services will also help improve your company. Remember that keeping an open mind for suggestions and improvement will empower your network to propel your success.
These are just some basic things you can do to attract your targeted audience and maintain their loyalty to your brand. To learn what not to do, Stephanie Sammons wrote an article about things marketers do that will drive your audience away in: “7 Ways to Turn Off Your Online Audience”. What would you add to this list?
Today’s consumers are becoming more aware and wiser when searching for, and choosing products and services they want. The last thing you want to do is run them off and have them shop with your competition. Most times, you’re making obvious mistakes that can be easily fixed. Understand these ways to keep your audience engaged, so that you keep them coming back for more.