Inbound & Digital Marketing Blog

Research shows that images help your blog post attract comments. They also give you another way to get found through search engines. In a previous article, I showed you how to find images on Flickr for your business blog. 

After you find an interesting image, you still need to manage it correctly to maximize the inbound marketing benefits.

To download the image from Flickr and add it to a blog post:

1. Find an image on Flickr as we did before.
2. Still in Flickr, click the Actions button, and select View all sizes.

1. Click the size that fits your situation. I picked Medium - 375 x 500.
2. Click Download the Medium size of this photo and save it somewhere convenient.
3. Rename the image file like this: put-your-keywords-here.jpg. Of course, you'll use your keywords.
4. Upload the image to your blog and insert the image into a post.
5. Make sure to place your keywords in the Alt text for the image. Depending on the look you want float the image to the left, right, or center.

WARNING: Don't try to overstuff your keywords either in the image file name or in the Alt text. Keep it simple; just use the one or two relevant keywords.

Here's a video showing the best ways to upload the image to your Hubspot or other blog for maximum Inbound Marketing benefit.

Do you have other tips on using images in blogs? Leave an idea in the comments!

Make Your Business Blog More Interesting Images make your blog much more interesting. Having Images in your business blog is a best practice both for the entertainment of your readers and to improve your inbound marketing and obtain a better search engine position. Look at this image. Doesn't it add color and interest to this blog post? The right image will be both beautiful and interesting for readers and will help emphasize your message.

Photo By tiarescott

1. Visit the Attributions License search page to find a suitable image. This license means that you can use the image as long as you provide attribution through a link. Thanks to HubSpot, here are some other great sources of free images.
2. Always identify your target keywords first, before writing your post. Then, search for an image that emphasizes the key point of your blog post.
3. I started with a search for "freedom," and ended up with a search for "island sail" before finding an image I liked.
4. Watch the video, and then learn how to add the image to your blog.

What's your best idea for finding images for your blog post?

Blogging, when done consistently, delivers SEO magic. Google and the other search engines love relevant content. A blog with regular posts will move you up in the search engines and get your company found.

How to Blog Effectively for Business (GF101):

• Know your audience, their needs, problems, and pain.
• Develop a persona that represents your audience. More on: How to Create Personas.
• Be the Expert for solving your audience's problems.
• Ask for comments in your blog post & start a conversation.
• Use social networks to listen and see what people want to talk about.

Professors: Ann Handley & Mack Collier, MarketingProfs

Greased Skid Marketing is now part of Inbound Team -- The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

SEO, blogging, PPC, landing pages, social media, video -- All are important tools. But, don't forget to find and help the potential leads who are already on the web looking for help!

Recently, I found a post on a forum that was about some of the key software tools I use -- Hubspot and Infusionsoft. So, I looked up the woman who wrote the post and called to see how it was all working for her. Really, I was just curious about her business and what she was doing.

But, it turned out that she had some challenges I could help with, and my casual, curiosity phone call turned into a sales call!

Sales is all about connecting with people that you can help. So, don't forget that "listening" to the web is part of inbound marketing, too. It's not all about writing content. Make sure you spend some of your marketing time:

• Commenting on blog posts
• Surfing the posts on relevant forums
• Searching on Twitter
• Just being curious and open to connections

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

Next week is Infusionsoft's InfusionCon user meeting, and I am bringing my Flip Video HD. The plan is to interview power users at the conference and to see how they've used Infusionsoft and other marketing techniques to get results.

If I have time, I'll upload some video from the conference. Otherwise, look for them in about a week.

Along with the FlipVideo, I'll be using my trusty Velbon Monopod. The FlipVideo has great quality, but no image stabilization. A tripod would solve the problem, but it's too bulky. The monopod is just right. It's weight helps stabilize the video, or you can just extend the leg to the floor.