Inbound & Digital Marketing Blog

SEO Magic: Effective Blogging

January 22, 2011, Clarke Bishop

Blogging, when done consistently, delivers SEO magic. Google and the other search engines love relevant content. A blog with regular posts will move you up in the search engines and get your company found.

Blogging is key to effective SEO. But, is blogging and organic search optimization best for your business? Find out.

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How to Blog Effectively for Business (GF101):

  • Know your audience, their needs, problems, and pain.
  • Develop a persona that represents your audience. More on: How to Create Personas.
  • Be the Expert for solving your audience's problems.
  • Ask for comments in your blog post & start a conversation.
  • Use social networks to listen and see what people want to talk about.

Professors: Ann Handley & Mack Collier, MarketingProfs

 

Topics: Blogging, Inbound Marketing, SEO