Inbound & Digital Marketing Blog

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

I just got back from InfusionCon, the Infusionsoft users conference. If you don't already know, Infusionsoft combines CRM, eMail marketing, and a shopping cart all into one integrated system!

InfusionCon was interesting -- Part multi-level marketing rally, and part how to really make marketing work for your small business.

There were plenty of great ideas, and I'm going to share the highlights with you over the next few weeks.

Here's one great idea: Regularly schedule a marketing day to work ON your business. If your business is like mine, there's just no end of things to do -- Client projects, administration, sales follow-up, web administration, etc.

Infusionsoft let's you automate your marketing and other aspects of your operations! Even though Infusionsoft makes a lot of things easier, you still have to write your copy and set things up. That where Marketing Days come in. You just have to schedule time to do this stuff.

I actually started my version of this idea before InfusionCon. I let all my clients know that I would no longer be available on Fridays unless there was a real emergency. I got very little resistance, and so far, there's only been one "emergency" that took about an hour to handle.

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

Helen asked: Please explain the email complaint summary report. 

In Infusionsoft, the email complaint summary report shows the number of messages sent, the number of complaints and the percentage of complaints for each day.

You enter the date range that you want to see when you run the report.

A "complaint" occurs when someone hits their "This is Spam" button. Not all email programs and providers have this, but Google, Hotmail, AOL, etc. all do.

The report can be misleading. You might send out a batch to 1,000 people on Monday, then 20 per day for the rest of the week (For a follow-up sequence). The problem is you might get some complaints on the large batch that went out on Monday, but they come through on Tuesday or Wednesday. In other words, the data just shows what happens on each day -- Not which message triggered the complaint.

So, you really have to average the data over time to get an idea what is really happening.

Some people are just lazy and hit the Spam Complaint button when they want to unsubscribe. You should, at least, make your unsubscribe link obvious so that people will hit that instead of the Spam button.

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

Next week is Infusionsoft's InfusionCon user meeting, and I am bringing my Flip Video HD. The plan is to interview power users at the conference and to see how they've used Infusionsoft and other marketing techniques to get results.

If I have time, I'll upload some video from the conference. Otherwise, look for them in about a week.

Along with the FlipVideo, I'll be using my trusty Velbon Monopod. The FlipVideo has great quality, but no image stabilization. A tripod would solve the problem, but it's too bulky. The monopod is just right. It's weight helps stabilize the video, or you can just extend the leg to the floor.

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

In the 19th century, there wasn't that much mechanization, and it was difficult to move large heavy things around.

The logging industry had an answer. They built roads of wooden tracks that were used to haul trees from the forrest. The wooden tracks were called "skids" and they soon discovered that everything worked much better if they greased the skids with oil. The logs would then slide smoothly down the road.

For many businesses, there isn't that much mechanization used to attract prospects and turn them into paying customers! That's why Greased Skid Marketing is here. To help small businesses grease the skids and smoothly move leads down the road to prospects and prospects smoothly down the road to customers.

Check this blog frequently as we will be providing free education on how to grease your customer acquisition process. Or, leave a comment on what you'd like to know!