Inbound & Digital Marketing Blog

Inbound Out Marketing – 3 Things To Do Right Now

July 18, 2015, Kami Valdez

Inbound Out Marketing combines inbound marketing with targeted outreach. When you combine these two strategies, you reach more prospects, find more leads, and close more deals--all at an affordable cost.

There are many different ways your business can use Inbound Out Marketing, but there are 3 specific parts of this strategy you can focus on right now to be successful.

Inbound-Out-Marketing--3-Things-To-Do-Right-Now-InboundTeam

1. Targeted List. It is essential that you have a very clear picture of who your ideal prospects are. If you start with the Precise Prospect Profile it will help ensure you focus on only the best prospects.

Inputs on LinkedIn, trade show lists, past customer lists, and purchased lists--any source is fair game, but these are just names. Filter the names through the Precise Prospect Profile and compile a list of great prospects.

LinkedIn can help you build a list of companies who are highly likely to need your services at some point in the future. You can read more about that here.

2. Buyer Focused Content. In parallel with targeted list building, inventory your existing marketing content and create appropriate new materials. You want buyer-focused content that helps prospects and answers their questions.

Know your buyers’ most pressing issue, pain or desire. Talk about benefits, not features. Use your website to teach prospects about your product or service and how you are the solution to their problem.

Quality content is what gets visitors to your site. Buyers love useful and interesting content because they can get insights and ideas to improve their lives--on their own terms and schedule.

3. Content Outreach. If you know and can discover your ideal prospects, contact them directly. Find them on LinkedIn or through other social sites and lists.

Send your quality prospects messages offering content. The objective is to see who responds--they are the likely buyers. Use different channels including LinkedIn, other social channels, email, and direct phone calls. Do whatever works to reach your buyers.

Once you know who your prospects are, and you have reached out to them with useful content, you can start establishing a connection with your company and building the relationship.

Takeaways

  • Knowing your prospects, and providing buyer-focused content, helps find hidden prospects
  • Combining inbound marketing with targeted outreach helps your team reach more prospects, find more leads, and close more deals.

To learn more about Inbound Out Marketing Strategy, and to get a complete evaluation of your situation, schedule a Free Lead Boost Review.  

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Topics: Lead Generation, Inbound Marketing

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