Inbound & Digital Marketing Blog

CEOs Must Care About Inbound Marketing

September 10, 2015, Kami Valdez

Eighty-nine percent of Internet users search online before they make a purchase, even if they don't buy online, according to Fleishman-Hillard

It's absolutely essential for successful CEOs to care about marketing. If you are not found on the Internet using inbound marketing, you don't exist. 

CEOs Must Care About Inbound Marketing

Buyers have changed, so there has been a significant shift from outbound marketing to inbound marketing. More and more businesses are using inbound marketing to connect with prospective clients and nurture leads, and for good reason.

Search engines are usually the first place people go when they are researching a topic or a purchase. It has become second nature to "google it."  So when people go to Google to research a product or service your company provides, will they find you?

Here are four top reasons every CEO should care about inbound marketing:

1. Inbound Marketing is Measurable

CEOs have long been frustrated with marketers because the effectiveness of traditional marketing is hard to measure. Fortunately, inbound marketing is much easier to track and measure.

Comprehensive reporting regarding online marketing activities allows you to make more informed decisions and easily get insight into what’s working and what’s not. You can easily see traffic data such as unique website visits and social media engagement, but even more insights can be easily discovered.

With the right analytics tools, you can discover actionable metrics such as conversion rate, referring keywords, bounce rate, and much more.

2. Inbound Marketing is a Machine

Your online content can be your dream employee. It keeps working even after your employees go home. It works 24 hours a day, seven days a week—rain, sleet, or snow!

You can easily reach audiences at all hours of the day—or night. And inbound marketing helps you do it a thousand times over, all day every day!

3. Customers Are Turning to the Internet First

There once was a time when CEOs didn’t need to pay attention to the online world because audiences were small. Those days are over.

The move from traditional advertising to online advertising has been steadily occurring for a long time now. And, rather than slowing, this trend has accelerated because of the huge surge in smartphone usage.

4. Inbound Marketing is Effective

Finally, CEOs should care about inbound marketing for one simple reason: it’s effective.

According to Demand Metric, inbound marketing costs 62% less than traditional marketing, yet each dollar spent on inbound marketing generates 3 times as many leads as traditional marketing.

So in addition to saving you time and money, inbound marketing can help grow your business faster.

Ultimately, CEOs need to care about inbound marketing because it finds and converts customers, raises the bottom line, and builds your business by drawing prospects to you.

If you want to learn what leads are costing you, visit our Lead Investment Calculator for an estimate tailored to your specific situation.

Lead Investment Estimator

Takeaways

  • Eighty-nine percent of Internet users search online before they make a purchase, even if they don't buy online.
  • Buyers have changed the way they do business. Inbound marketing helps you connect.
  • Each dollar spent on inbound marketing generates 3 times as many leads as traditional marketing.

Topics: Lead Generation, Inbound Marketing

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