Inbound & Digital Marketing Blog

Increase Your Landing Pages for a Better Marketing Experience

November 19, 2012, Devine Mae Loredo

inbound_marketing_and_landing_pages-resized-600If you’re happy with the amount of traffic your site is receiving but not with the number of visitors that are being converted into customers, you’re probably wondering where you should focus your time and resources. Since you want your site to generate more sign-ups or purchases, the best thing you can do is add more landing pages. If you already have a main landing page, you’re probably wondering why you need more.

While it’s not the only reason, the most significant one is because it’s hard to speak directly to every visitor with just one landing page. Even if you have a highly targeted message, there’s still going to be a significant number of your visitors who don’t connect with it. In order to give your website a more successful conversion rate, you’ll want to create targeted landing pages for your specific audience, that is based on specific goals, such as, sales, registrations or sign ups. When you’re able to give your visitors what they are looking for in a simple and clear web page, you’ll earn their undivided attention – which will help you when trying to move the visitor through a process for a successful sale.

Since landing pages are so important to your lead generation and conversion rate, it makes sense to increase the amount of the landing pages on your website. The more landing pages you have, the more conversion opportunities you’ll gain. When you have a variety of landing pages offering different messages, various offers and call to actions that you can test – this gives you feedback that will prove to be vital to your marketing.

The goal of most landing pages is to get someone to sign-up or make a purchase. For your landing pages that fall into the latter category, when someone clicks that page’s call to action, they’re going to be taken to your site’s checkout. If you look at your analytics and notice that a significant of the people who click the call to action don’t actually complete the checkout process, it’s probably an indication that your checkout needs to be streamlined. In addition to having a reliable merchant provider, you want to ensure that this process is as painless as possible. Eliminating any unnecessary steps or form fields can significantly boost your conversion rate.

One of the reasons many businesses only have one landing page is because they assume it’s going to take a lot of time and effort to create additional ones. While that may be true for brand new sites, since yours is already established, chances are you already have a significant portion of the content you need. All that will be required of you is putting it together and formatting it in a way that properly targets that landing page’s demographic.

Below are several ways you can easily increase your number of landing pages:

  • Invest in a Landing Page Creation Tool that enables you to quickly and easily create optimized landing pages
  • Create more offers to go along with your landing pages that provide a variety to allow you to test feedback and responses
  • Adjust your existing offers to cater to different personas by revising previous offers and customizing them based on the needs of your site visitors

To help you understand why you need more landing pages for your business website, check out this article from HubSpot entitled, “Why You (Yes, You) Need to Create More Landing Page” What other questions do you have regarding multiple landing pages? Leave your comments below, and share with our community.

More landing pages only means more opportunities for your business. It can help improve your Search Engine Optimization (SEO), provide you a higher conversion rate, while allowing you the chance to speak to all the different needs of your prospects and clients.

Topics: Inbound Marketing, SEO, HubSpot Tips