Since the announcement of the all new HubSpot 3 in late August, there has been a lot of buzz about the enhancements of this marketing tool. If you’re looking to increase your online leads and sales, you’ll be excited for what HubSpot 3 has to offer your company.
HubSpot 3 is the next phase of HubSpot marketing software, and makes the difficult easy, and the impossible possible. It's the only marketing system you'll ever want or need. With this new enhancement, HubSpot continues in their mission to help businesses grow and give marketers a better marketing experience more than ever.
It’s very common today for a business to use FIVE to TEN tools to manage their online marketing - just to communicate with their prospects and customers. Even with these disjoined tools, most companies aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. So now, there is another opportunity, a chance to help business owners and marketing professionals in companies of every size and industry reduce the noise that has made marketing increasingly more fragmented, and get back to the strategy and art that marketing professionals can truly appreciate.
So what is in store for you with the new HubSpot 3? Let’s find out what HubSpot has to say:
Contacts Database with Dynamic Lists: The completely rebuilt contacts database (prospects, leads, customers) is really the brain of the new platform, and provides a 360 degree view into your leads and customers.
Social Segmentation: For each social share in HubSpot, you can see which of your leads and customers clicked on it and then add those contacts to a social media segment and follow-up with an email or smart CTA on a similar topic. You can also pull a smart list of all of your contacts with a large social following and a history of clicking on your lists.
Landing Pages with A/B Testing: Landing pages have been rebuilt to be closely integrated with the Contacts database, CRM systems, email, dynamic components and social media. Using the new landing pages marketers can build, implement and measure a full campaign in one place.
Intelligent Email System: The email system is closely integrated with the contacts database, workflows social media, smart content and landing pages. It includes hand crafted templates that have been tested across browsers and platforms, personalization using any detail from the contact database and robust analytics.
Workflows: They leverage the enormous amount of data in the Contacts database and a series of rules (triggers) set by the marketer to create dynamically evolving segments and automate marketing actions.
The best part of all is that HubSpot 3 is now mobile and available for you on the go. HubSpot 3 has released their first ever mobile app so you can manage those leads even when you’re not in front of your computer.
This is just the beginning of the many attributes HubSpot 3 has to offer. As a leader in the marketing profession, HubSpot 3 will continue to develop and improve tools that help their customers become more efficient, while helping their business grows.
