Inbound & Digital Marketing Blog

Case Study: Creativity vs. Clarity in Email Subject Lines

October 8, 2012, Devine Mae Loredo


Are your emails getting the attention of your targeted audience? Let me ask the question another way, do you recognize what emails coming into your inbox get YOUR attention? According to The Radicati Group, a technology market research firm, the typical corporate email user sends and receives about 105 email messages per day. Is your message getting through in this overcrowded and cluttered media space, and how can you make sure your email headline stand out?

There are many inbound marketing strategies you can use to set your company above the rest, but are you working on making your subject lines creative or clear?

Business owners and marketing professionals often find confusion in choosing between clarity and creativity to get their message across. In an article written by Amanda Gagnon, she mentions consumers are most likely to open emails that have a clear subject line than that of the creative ones as proven in a test conducted by The AWeber team. She notes an email’s subject line should have three objectives:

  1. To get the brand in front of consumers
  2. To get the email opened and
  3. To communicate a key message from the brand to the subscribers.
Read her full article, “Case Study: Creativity vs. Clarity in Email Subject Lines” to find out more about it.

Leave your comment below to let us know your opinion when it comes to clarity vs. creativity in email subject lines.

It’s important for any marketing email to have an appealing subject line. Since the subject line acts as the email’s introduction, if it deflects attention, the rest of the message may never get seen.

Topics: Blogging, Inbound Marketing, Sales & CRM

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