Inbound & Digital Marketing Blog

7 Easy Steps for Creating Buzzworthy Content

October 9, 2012, Devine Mae Loredo

If you’re using education to reach your targeted audience, you know that quality content is vital for online marketing. But your prospects are constantly being bombarded with distracting content that clutters their attention, so what are you doing to make yours relevant and outstanding amongst your competitors online?


You’ve probably heard that “content is king”, yet so few marketing professionals seem to understand how to create useful content that isn’t overly promotional. For your blogs, articles or landing pages to be read and shared, you need to be relevant, informative and entertaining enough to capture the attention of your prospective customers. Your content can be promotional, but in a highly educational way - enough that it is passed on by your readers

Erica Swallow said that most business owners and online marketers find it hard to create useful content that isn’t overly promotional for the brands supporting it. There are seven steps that can be your basic guide to kicking off content creation for any business. She wrote an article entitled, “7 Easy Steps for Creating Buzzworthy Content” that will guide you in creating buzzworthy content.

How has your company gone about the content creation process? Let us know in the comments below.

There are many benefits in producing buzzworthy content: 1) it will drive more traffic to your website 2) it can help you rank higher in search engines results 3) it will get your pages shared more often. It can also be used as a platform to interact and engage with your audience, making you more open to business opportunities.

Topics: Blogging, Inbound Marketing, SEO, Conversion

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