I've already told you about how important it is to have Performance Benchmarks to hire the right person.
How to create a Performance Benchmark
There are three key sections:
Purpose - Overall, why are your hiring a person for this role?
Results - What results do you expect a great employee to produce?
Skills & Competencies - What special skills or other characteristics would a great employee need?
Performance Benchmark - Purpose
Why are you hiring someone for this role? Answer like this: “The ROLE NAME at COMPANY exists to ________.”
As an example: “The CEO of MyCo exists to grow the company by 15% per year while maintaining 20% profitability.”
Keep it simple and don’t try to cram everything in there. Sure, you want your CEO to maintain compliance with relevant laws, avoid lawsuits, develop people, and a bunch of other stuff. But, what do you really care about? Be Straight! This isn’t the place to sound good or sell the candidate. Having a clear purpose sets the context for the job, creates clarity, and helps you get started defining the results you want.
Next, we’ll look at defining and specifying results.
More Leads ♦ More Sales ♦ More Visibility ♦ More Fun ♦ Marketing & Sales Results
Inbound Team is Georgia's Digital Marketing Agency specializing in helping businesses grow through inbound and digital marketing.
Inbound Marketing Services are available for companies that want more leads and want to accelerate their growth.