Inbound & Digital Marketing Blog

Inbound Marketing: Twitter for Small Business and John Jantsch

Posted by Clarke Bishop

April 1, 2009

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

John Jantsch of  DuctTape Marketing wrote a recent post on Twitter and small business (http://www.ducttapemarketing.com/blog/2009/03/31/all-tweet-and-no-cattle/).

His main point is that small businesses should get the basics of business in place before chasing the latest hot idea or fad. I have to agree!

Execution is essential in effective marketing. No matter how clever the strategy or idea, it's usually consistency and persistence that gets business results.

I think human beings want to imagine there's a magical way to get results. And, the latest fad or technology gets annointed as "The Answer."

Do you find yourself running around chasing the latest big thing?

Or, do you have a system for doing the boring things that will make a difference for your business?

more

Topics: Small Business Marketing, Inbound Marketing, Social Media


Inbound Marketing: Regularly schedule a marketing day

Posted by Clarke Bishop

March 16, 2009

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

I just got back from InfusionCon, the Infusionsoft users conference. If you don't already know, Infusionsoft combines CRM, eMail marketing, and a shopping cart all into one integrated system!

InfusionCon was interesting -- Part multi-level marketing rally, and part how to really make marketing work for your small business.

There were plenty of great ideas, and I'm going to share the highlights with you over the next few weeks.

Here's one great idea: Regularly schedule a marketing day to work ON your business. If your business is like mine, there's just no end of things to do -- Client projects, administration, sales follow-up, web administration, etc.

Infusionsoft let's you automate your marketing and other aspects of your operations! Even though Infusionsoft makes a lot of things easier, you still have to write your copy and set things up. That where Marketing Days come in. You just have to schedule time to do this stuff.

I actually started my version of this idea before InfusionCon. I let all my clients know that I would no longer be available on Fridays unless there was a real emergency. I got very little resistance, and so far, there's only been one "emergency" that took about an hour to handle.

more

Topics: Small Business Marketing, Inbound Marketing, Infusionsoft


CEO's 2016 Guide to Marketing

Recent Posts