Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.
John Jantsch of DuctTape Marketing wrote a recent post on Twitter and small business (http://www.ducttapemarketing.com/blog/2009/03/31/all-tweet-and-no-cattle/).
His main point is that small businesses should get the basics of business in place before chasing the latest hot idea or fad. I have to agree!
Execution is essential in effective marketing. No matter how clever the strategy or idea, it's usually consistency and persistence that gets business results.
I think human beings want to imagine there's a magical way to get results. And, the latest fad or technology gets annointed as "The Answer."
Do you find yourself running around chasing the latest big thing?
Or, do you have a system for doing the boring things that will make a difference for your business?