Inbound & Digital Marketing Blog

How to Quickly Boost B2B Sales

November 24, 2015, Clarke Bishop

All business owners want more leads, and I’m going to teach you how to Quickly Boost B2B sales. Watch the video or scroll down and read  ...

Download Your Precise Prospect Profile Kit.

I'm going to give you all the specifics, but first there's something you need to understand:

Buyers Have Changed

Buyers have changed and they don’t behave like they used to.
That’s why it seems like marketing and sales keep getting harder.

For the specifics, read the CEO's 2016 Guide to Marketing.

Everybody, today, has unlimited infomation at their fingertips. Through their browser, their smartphone, their social networks. We’re all surrounded by data.

Buyers have changed

Because of this, Buyers have gotten control over the sales process. Many refuse to engage with salespeople except on their terms.

What does this mean for you? You can’t keep doing the same old sales and marketing techniques and expect good results.

Instead, give buyers what they want! Provide useful and educational information to help buyers do their job, answer their questions, and help them feel good about your company.

All these technology changes mean we have to come at sales and marketing differently.

Still, there’s some really good news. Prospects are more reachable than ever. Over 90% of working age Americans are on the Internet. They’re only one click away from becoming a lead.

Quickly Boost B2B Sales—the Secret

The key is to have very precise targeting and really know your prospects.

Why? Knowing your prospects makes finding them and building rapport much, much easier and faster.

I work with many small businesses. Most of them know their prospects at a surface level. But, they don't know their prospects well enough to accellerate their sales and marketing.

Let's fix that for you. Here are the steps. Start by thinking about the best customers you already have. What are they like?

Consider things like:

  • What characteristics do they share?
    • Are they around the same age
    • Do they have life situations in common like young kids
  • How do they talk about their pains and problems?
  • What questions do they ask?
  • What words do they use? The words matter.
  • What triggers them to buy?
  • Where do they hang out?
  • What else do they care about?

Now you know exactly who you’re looking for. We call it a Precise Prospect Profile.

Precise Prospect Profile Kit

More great customers—the ones that are more profitable and
just more fun. The fastest way to boost your B2B sales results.

Download Your Precise Prospect Profile Kit.

Whatever you do, don’t get caught up in chasing marketing tactics. Know your ideal prospect, and use that knowledge to pick the most effective tactics.

Because you know your precise target, you know their problems and questions. So, you know exactly what content to create. There’s simply no such thing as writer's block when you really know your ideal prospect.

Even better. You’ll also know the best ways to connect with your top prospects because you know where they hang out.

Do they search on Google? Then optimize your pages to attract search visitors.

Are they on Facebook, or Twitter, or LinkedIn? OK, connect with prospects via Social sites.

Do you get your best prospects through referrals or targeted outreach? Great! They’ll want to check out your website anyway.

All the ways you create content and get visitors. These are all tactics.

Just know that everything gets faster and easier when you have a Precise Prospect Profile.

So, I’m going to help you profile your top prospects. Click Free Download, and I’ll send you our Precise Prospect Profile Kit. It’s everything needed to boost your sales and start creating great leads.

Precise Prospect Profile Kit

Topics: Lead Generation, Sales & CRM