Inbound & Digital Marketing Blog

How Marketing Will Change In 2016

September 26, 2015, Clarke Bishop

Marketing and sales don’t work like they used to. Buyers have changed and don’t behave in the same old ways.

Many businesses are finding it hard to grow because traditional marketing doesn’t work well any more. A little advertising or cold calling used to lead to a steady stream of appointments. Not today.

Storms Ahead CEO's 2016 Guide to Marketing

What’s changed is that buyers now have control over the sales process. The Internet has made information available to anyone who wants to be connected.

Sellers used to control most of the information and buyers were forced to interact with salespeople. Now, buyers have all the needed information at their fingertips—through their browser and even their smart phone.

Buyers refuse to engage with salespeople until they are ready. Even then, it’s only on their terms.

Buyers Have Changed & You Must Adapt

Since the buying process has changed, you must adapt your selling process. The CEO's 2016 Guide to Marketing will teach you the steps that buyers go through in any buying decision and how you can use marketing that matches this new modern buying process.  

Marketing has changed, but also created new opportunities. There are storms ahead for companies that don’t adjust to the new reality. Read the CEO’s 2016 Guide to Marketing and learn what will bring you results in this new climate.

CEO's 2016 Guide to Marketing

Topics: Lead Generation, Inbound Marketing