Inbound & Digital Marketing Blog

Inbound Marketing: What is an API?

May 15, 2009, Clarke Bishop

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.

John recently left me a question asking:

What is API? I just signed up with InfusionSoft and I'm pretty annoyed at their support. I put a ticket in on Wednesday - to fix a ticket they did not fix earlier in the week - and 48 hours have passed and I have not heard a thing. I am not at all happy with them.

API stands for Application Programing Interface. That helped a lot didn't it!

An API is a way for two different computer programs to communicate with each other. Sometimes you want to do this to integrate two systems and have them work together. Or, you might use an API to extend a system and add new capabilities.

If you want some examples,  Joe Manna posted his ideas on ways to use the Infusionsoft API on the Infusionsoft blog.

Topics: Inbound Marketing, Infusionsoft, Sales & CRM