Inbound & Digital Marketing Blog

Infusionsoft Shopping Cart & Storefront Review

March 8, 2010, Clarke Bishop

Greased Skid Marketing is now part of Inbound Team --The Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow with online marketing.
NOTE: This post is one section of an extensive review of Infusionsoft.

Infusionsoft Shopping Cart & Storefront Overall Grade: D

The shopping cart and storefront are some of the worst parts of Infusionsoft!

  • The customization options are limited
  • The product pages are not SEO optimized
  • The shipping options are limited, and you can't integrate with Fedex or UPS.
  • It's not a good fit if you have very many products

Maybe I'm being too hard in some ways. If your needs are very basic, the shopping cart does work. It's a good fit for you if:

  • You have relatively few products and product categories
  • You are not picky about the branding for your online store
  • You can use simplified shipping options

I think Infusionsoft is aware that their Shopping Cart & Storefront is a big weakness, and they have oriented their marketing toward their strengths in email marketing, follow-up, and automation. It's a shame, really. It's really great to be able to do marketing follow-up based on products purchased, etc.

The limits of Infusionsoft's shopping cart has been good for GreasedSkid, though. We do a lot of project that integrate Infusionsoft with third-party shopping carts like Volusion.

Topics: Infusionsoft, Sales & CRM, eCommerce

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