--- title: Inbound Marketing - Going Viral description: Did you know it takes only a handful of people to create a worldwide rave about your product or service? Be smart about how you present your content, --- [![Inbound Marketing Team Atlanta Georgia](http://www.inboundteam.com/hs-fs/hubfs/images/Inbound-Team-inverse.png?width=300&name=Inbound-Team-inverse.png "Inbound Marketing Team Atlanta Georgia")](http://www.inboundteam.com) - [Inbound Marketing](http://www.inboundteam.com/inbound-marketing-packages) - [Learn](http://www.inboundteam.com/definitive-guide-inbound-marketing) - [Resources](http://www.inboundteam.com/resources) - [About](http://www.inboundteam.com/about) - [Blog](http://www.inboundteam.com/blog) # Inbound & Digital Marketing Blog ## [Inbound Marketing - Going Viral](http://www.inboundteam.com/blog/bid/27186/Inbound-Marketing-Going-Viral) March 4, 2011, [Troy Adamson](http://www.inboundteam.com/blog/author/troy-adamson) - [Tweet](https://twitter.com/share) ## Viral Marketing and Worldwide Raves (GF301) Did you know it takes only a handful of people to create a worldwide rave about your product or service? Be smart about how you present your content, and word about your business will spread like wildfire! Write compelling content and place it in front of people who are interested in reading it. If you generate attention with the right buyers, your marketing will go viral! ![Inbound Marketing Going Viral](https://www.inboundteam.com/hs-fs/file-13221686-jpg/images/inbound-marketing-going-viral.jpg) Image by: [ausnahmezustand](http://www.flickr.com/photos/ausnahmezustand/) ***Write to your buyers’ personas*** Knowing your buyers’ personas is critical for success. Determine the demographics for the buyers you’re trying to reach, and then reach out to them. Many businesses make the mistake of writing content around their products. They go on and on about the greatness of their products and why people should buy them. Did you ever stop to think that buyers don’t really care? They’re not interested in reading about fluff – they’re interested in reading about how your product will help solve their problems. Write your content around your buyers’ personas and you’ll capture their attention.    ***Earn your buyers’ attention*** If you get your buyers’ attention through cold calling and spending gobs of money on advertising, you’re likely to wind up with ticked off ex-buyers and empty pockets. Everyone knows buyers distrust pushy car salesman tactics, so why do so many businesses still use them? Annoying customers into buying your products just won’t work. Use your marketing to genuinely help them, and they’ll feel compelled to do business with you. Deceiving your customers into buying from you won’t work either. If you portray yourself as authentic, they’ll feel good about doing business with you. If you dupe them into believing your product’s something it’s not, you’re sure to receive payback in the form of negative publicity. ***Spread your message*** Shake the world by spreading your marketing message! You want your ideas to be discovered, right? So, go viral by sending them across cyberspace. Remember, you want to gain as much attention as possible. Draw attention on the social media sites where your buyers hang out most. Speak their language by reflecting their personas in your content. Offer up free information that is valuable to them – something that will keep them coming back for more. Being helpful gives them a reason to blog about your remarkable content. As your ideas go viral, you’ll be creating your own worldwide rave!        Professor: David Meerman Scott, author of [New Rules of Marketing & PR](http://www.davidmeermanscott.com/books.htm) and [World Wide Rave](http://www.worldwiderave.com/)       [Troy Adamson](http://www.inboundteam.com/blog/author/troy-adamson) [Inbound Team](http://www.inboundteam.com/) is **Georgia's Digital Marketing Agency** specializing in helping businesses grow through inbound and digital marketing. [Inbound Marketing Services](http://www.inboundteam.com/inbound-marketing-packages) are available for companies that want more leads and want to accelerate their growth. Topics: [Lead Generation](http://www.inboundteam.com/blog/topic/lead-generation), [Blogging](http://www.inboundteam.com/blog/topic/blogging), [Inbound Marketing](http://www.inboundteam.com/blog/topic/inbound-marketing) [![CEO's 2016 Guide to Marketing](https://no-cache.hubspot.com/cta/default/13372/fe8f46da-c409-43ac-bf27-63e2247d9eff.png)](https://cta-redirect.hubspot.com/cta/redirect/13372/fe8f46da-c409-43ac-bf27-63e2247d9eff) ### Posts by topic - [Inbound Marketing (143)](http://www.inboundteam.com/blog/topic/inbound-marketing) - [Lead Generation (66)](http://www.inboundteam.com/blog/topic/lead-generation) - [Blogging (35)](http://www.inboundteam.com/blog/topic/blogging) - [SEO (32)](http://www.inboundteam.com/blog/topic/seo) - [Content Marketing (31)](http://www.inboundteam.com/blog/topic/content-marketing) - [Sales & CRM (27)](http://www.inboundteam.com/blog/topic/sales-crm) - [Social Media (26)](http://www.inboundteam.com/blog/topic/social-media) - [Small Business Marketing (22)](http://www.inboundteam.com/blog/topic/small-business-marketing) - [Conversion (18)](http://www.inboundteam.com/blog/topic/conversion) - [Marketing Automation (18)](http://www.inboundteam.com/blog/topic/marketing-automation) - [Infusionsoft (16)](http://www.inboundteam.com/blog/topic/infusionsoft) - [eCommerce (6)](http://www.inboundteam.com/blog/topic/ecommerce) - [HubSpot Tips (3)](http://www.inboundteam.com/blog/topic/hubspot-tips) - [Pay-Per-Click (1)](http://www.inboundteam.com/blog/topic/pay-per-click) ### Subscribe to Updates ### Recent Posts - - - - - - (800) 609-9669 Inbound Team 1425 Market Boulevard, Suite 530-85 Roswell, GA 30076 US ### Services - [Inbound Marketing](http://www.inboundteam.com/inbound-out-marketing) - [Digital Strategy](http://www.inboundteam.com/inbound-out-marketing-strategy) - [Social Selling](http://www.inboundteam.com/social-selling) - [Coaching](http://www.inboundteam.com/coaching) ### Resources - [Inbound Marketing: Lead Investment Calculator](http://www.inboundteam.com/lead-investment-calculator) - [Inbound Marketing: The Definitive Guide](http://www.inboundteam.com/definitive-guide-inbound-marketing) - [LinkedIn Lead Generation Quiz](http://linkedquiz.inboundteam.com/) - [LinkedIn Profile Review](http://www.inboundteam.com/linkedin-review) ### About - [Home](http://www.inboundteam.com/) - [About](http://www.inboundteam.com/about) - [Contact](http://www.inboundteam.com/contact) - [Privacy](http://www.inboundteam.com/privacy) - [Terms](http://www.inboundteam.com/terms) © 2011 - 2015 Inbound Team, LLC. All Rights Reserved.