Inbound & Digital Marketing Blog

Lead Conversion requires an Attractive Website

January 21, 2011, Clarke Bishop

Now, I know business isn't exactly the same as dating. Still, there are some interesting comparisons!

According to the video, to be more attractive, you should use:

  • Aromatherapy - Well, at least for now, web browsers don't support aroma. That's probably a good thing as some business websites stink!
  • Smiles - "We're biologically primed to prefer people who seem to be interested in us." Is your site about your customers and prospects, or all about you?
  • Eye Contact - Are you really interested in serving your customers and prospects? They can tell!
  • Hand Gestures - Is your content interesting and compelling? Why should anyone care?
  • White Teeth - Do you care enough to take care of the small things? Do you have readable text and good grammer?
  • Good Posture - Is your site structured so that search engines can find you? Can your visitors easily find information?
  • Name Dropping - Are you focused on the needs and questions of your customers and prospects? Do you really know who your customers and prospects are?
  • Red Clothes [Optional] - Color and design do matter on the web, but having remarkable content and good readability matters more.

For Lead Conversion, you don't need a pretty website! You just need to be Attractive.

What do you think?

Topics: Lead Generation, Inbound Marketing