Landing Page & Conversion Optimization Resources

Many online marketers do a great job of generating traffic and buzz. Improving the conversion rates on your landing pages is often a high-ROI way to improve your overall inbound marketing and lead generation.

We've collected these resources, and plan to add more. Please leave us a comment if you have questions or resource suggestions.

And, don't miss the Advanced Landing Page Webinars we did with HubSpot.

Landing Page Design

• Advanced Landing Page Design Tips - Learn key landing page design principles and how to design for A/B testing.
   
• Powerpoint Tool for Advanced Landing Page Design (Registration Required) - Download a Powerpoint Tool to help you prototype your Advanced Landing Pages.

A/B Testing and Optimizing Conversion

• A Landing Page is Not an Island - Yes, look at your landing page itself to improve conversion rates. But, don't forget to consider the rest of the conversion process. Tips on overall conversion optimization.
   
• The Cosmo Trick for Headline Writing - A way to jumpstart your headline writing and unleash your creativity. For more fun, you can see other magazine covers at Magazines.com.
  
  
• WhichTestWon - Each week a new A/B Test. You can guess the winner, and see whether your intuition is on target or not!
  
  
• What to test. You know you need to test, but where to start. Here's a list of 
  101 ideas to improve your landing pages from Unbounce.

Image Credit: May