Love and nurture your leads

So, you've got traffic and opt-ins? Great! Now what?

Don't make the common mistake of neglecting to love and nurture your leads.

• Create and send regular email newsletters.
• Leverage your blogging efforts by notifying your leads of new blog content.
• Stay in touch and build engagement by asking questions.

Your conversion rates will be much higher as your leads get to know you!

The following activities typically happen as part of an email nurturing campaign:

• Develop an attractive email template.
• Setup your email campaigns in Hubspot.
• Write copy for your email messages.