---
title: LinkedIn Sales Mastery Outline
---

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# LinkedIn Sales Mastery Course

Each week in the course we will work on specific LinkedIn activities. By the end of the class, you will be able to find prospects on LinkedIn and connect with people who may become your customers and clients.

## Learning Objectives

- How to have a magnetic profile that attracts leads
- How to find prospects on LinkedIn
- How to start a conversation with prospects
- How to build relationships using LinkedIn
- How to gain exposure on LinkedIn

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## Week One - Distinguished Appearance & Precise Target

- Why use LinkedIn for Sales?
- Distinguished Appearance - Your Profile
- Profile Photo
- Title (Headline)
- Summary
- Precise Prospect Profile - Know Your Target
- Unique Selling Proposition—What’s remarkable about you and your company?

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## Week Two - Finding Prospects

- Browsing Contacts of Contacts
- Advanced Search
- Finding Groups
- Joining Groups

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## **Week Three - Making Contact (First Dates)**

- Staying Organized
- Connection Request, Inmail or Email
- What to Say (Be short, direct, and personal)
- Follow-up

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## Week Four - Building Relationships

- Building Relationships (Updates)
- Group Participation (Promoting Content)
- Gain Exposure (Pulse)
- Staying Organized Part Two

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