It takes a diverse set of roles and skills to deliver on the benefits of Inbound Out Marketing. For professional results, be sure to have someone for each of these roles.
| Inbound Out Consultant |
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The point person who has overall responsibility for your lead generation and online marketing—your Inbound Out Marketing Manager. Has broad knowledge of Inbound Out Marketing tactics and provides day-to-day coordination of your marketing campaigns. Your key contact point. |
Inbound Out Consultants are dedicated to a few clients-typically no more than four accounts per consultant. They oversee all your content creation efforts, keep projects on track, and review your analytics to identify opportunities to improve.
| Inbound Out Strategist |
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Our most senior business and strategy consultants who go wide and deep—whatever it takes to engineer marketing results for your company. Strategist work closely with clients during the initial months of your campaign. Then they stay involved to help your Inbound Out Consultant improve results. |
It takes an experienced business person who knows all facets of Inbound Out marketing to create a winning strategy. People like this are rare and are an invaluable part of your Inbound Out Marketing team.
| Content Team |
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Content teams include Writers and Editors. They learn your business and your customers in detail to maximize efficiency and to consistently deliver quality content. Quality content requires skill and effort. Prospects will judge your company by your writing, so it must be excellent. |
Writers are assigned to each client which ensures continuity and efficiency, and Editors verify that all of your content is high-quality and free of errors. Both Writers and Editors optimize your content for search engines (SEO).
| Design Team |
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The Creative Director is responsible for the visual impact of all your online content. Designers produce all the graphical content needed to maintain your great look. The web is a visual medium, and your look is important to how prospects perceive your company. |
Online design is it's own specialty. You want all your online information to look great, but still load quickly and be compatible with all browsers. There's nothing worse than losing prospects because you don't look professional.
| Interactive Engineer |
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Interactive Engineers work closely with Writers and Designers to ensure all your materials translate to the web. Various browsers, mobile devices, desktop computers should all look great. HTML, CSS, javascript, User Interface & User Experience (UI/UX)—all are required skills. |
We all use the web every day so it's easy to overlook the coding that's required to pull all your information together. Still, web technology is complex, and your marketing results will suffer if anything is off.
| Social Media Team |
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Social Media Managers setup your social profiles, promote content, and engage with your prospects. They also monitor your online reputation. Social Prospectors actively reach out to prospects and nurture the initial relationship. Ready-to-buy prospects are transferred to your sales team. |
Social Media is an important part of all content distribution. And, social selling is integral to any Targeted Outreach campaign.
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