The estimate is based on the number of searches and competition in your market, along with your growth goals. Keep reading for all the details.
Every client's program performs a little differently. Every industry performs a little differently. This estimate is just a reference point to give you high-level guidance regarding what you should consider investing in Inbound Marketing.
For a complete evaluation of your situation, schedule a Free Lead Boost Review.
Most companies know how many leads are needed to reach their revenue goals. Multiply the number of leads by the estimated investment per lead to determine your investment. Here's an example:
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$100 investment per lead x 75 leads per month ----------------------------- $7,500 investment per month |
The number of Internet searches in your product category, competition, and company growth goals all affect the results you can expect from Inbound Out Marketing. (The answers you provided are shown in light-blue.)
Internet Searches:
With more Internet searches, it's easier to get more traffic to your website. Plus, more visitors may complete a form and become a lead. When your product or service solves a big problem, has unique capabilities, or has been in the news recently, there will often be a high number of Internet searches.
It's all harder with less searched product categories. Fewer searches means it will take more Targeted Outreach and more effort to find prospects.
Competitors:
Some markets already have a number of competitors who are investing heavily in inbound marketing. To compete, you have to invest more to catch up and keep up. Further, the level of competition may decrease the number of available leads.
Not having any competitors can also be a problem. It can indicate that your product category has not achieved wide recognition and prospects are not looking for your solutions.
Growth Goal:
Not long ago, few companies had discovered inbound marketing and it used to be much easier and less expensive to deliver great results.
Not any more. Almost every company is doing some inbound marketing. Fortunately, many are not doing things that well, so there is still opportunity for your company to get ahead.
The essential ingredient is to create and promote valuable content—information that prospects crave and love. We've seen an explosion in lousy content. That's why you want to have great content—to stand out from the crowd.
Still, it takes real work and specialized skills to deliver excellent marketing. Either invest in your own team or hire a team of professionals.
Takeaways