Digital Strategy & Inbound Marketing Strategy

What does it cost you to acquire a customer? Via the web? Via offline campaigns?

If you don’t have a clear answer, a strategy review will help. We interrogate your company and inspect your analytics to diagnose what’s working and where there are gaps. The result is an actionable marketing plan that identifies your best options to grow your company.

The essence of strategy is choosing what not to do.Michael Porter

Key Warning: Every business is different and every market is different. Should anyone tell you they have THE answer, start running away. Fast!

We provide an expert opinion on specific conduits and modes—testable options to attract more visitors to your site and generate more leads.

Strategy projects often include:

• Market Topography including your position and opportunities.
• Competitor Analysis that explores your key competitors and discovers their strengths and weaknesses in digital marketing.
• Website review that identifies where your website is working and where it can be cost-effectively improved.
• Conduits and Modes that are most likely to grow your company and a plan for getting started.
• Analytics report on whether you have the data to make correct decisions and maximize your ROI.

Price

Your digital marketing investment will vary depending on:

• Size of the company
• Number of different products or services to be evaluated
• Number of competitors
• Complexity of existing marketing activities
• Availability of analytic data

Visit our Lead Investment Calculator for an estimate tailored to your specific situation.