Recently, we compared inbound marketing with trade shows. Then, I came across a great article from our friends at Square2 Marketing about how to maximize trade show success with inbound marketing.
If you attend your industry's top trade show, you may invest $10,000, $20,000, or more. Do you want to spend that money for your people to stand around in a booth and collect business cards? Or, would you actually like to get some real leads and have that event pay off?
Inbound marketing can help you have a completely different experience at your next tradeshow. If you take an inbound approach, it will be money well spent.
Planning is key for your event to be considered a real success. You need to start planning for your event 8-12 weeks in advance.
Create your schedule first. Start backwards from the day of the event, and plan your pre-show, in-show, and post-show marketing tactics. Once the plan is complete, assign the individual tasks to your team.
Inspired by the Square2 article, I made a handy checklist you can use for your next trade show. If you need help with any of this, don't hesitate to call and talk to us—inbound marketing is our passion!