Social media is setting the tone for online marketers today. The oldest marketing rule is to “fish where the fish are”, and the fish are in social media communities. Sites like Twitter, Facebook, Pinterest and LinkedIn not only help people stay connected, but allow them to research, become informed and give / receive their opinion immediately. As you can imagine, this benefits business owners and marketing professionals greatly.
Social media sites, such as LinkedIn, provide an interactive platform for professionals to showcase their businesses online - and to a more targeted audience. Using social media correctly also helps establish a powerful online presence that can boost your search engine optimization. Many smart marketers also use this medium to promote brand awareness, and strengthen relationships with their customers using
LinkedIn has more than 175 million users, and is the primary social networking website for business professionals.
LinkedIn is a powerful platform that can get underutilized and oftentimes, be placed on the back burner. This social community can be extremely useful, especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Here are 35 tips (divided into three categories) you can use to optimize your LinkedIn presence, help you with your networking and assist your marketing needs:
To optimize your LinkedIn presence you should:
To use LinkedIn for professional networking you should:
To use LinkedIn for business/marketing you should:
How are you using LinkedIn to the fullest? Please let us know if there are other tips and strategies you’re using to get the most from this excellent social community.
LinkedIn is an excellent way to reach prospects, stay in touch with your network, educate your community and promote your business online. Be sure to take advantage of the tools and resources available to you – mostly for free!