Search engine optimization (SEO) is one of the smartest and most effective strategies for positive results with your inbound marketing. Having a high, organic SEO ranking will not only demonstrate your trustworthiness and reliability, but it can distinguish you from your competitors. With the possible drawbacks coming from changes by search engines like Google’s Penguin Update, how will this affect your future marketing campaigns?
Link-building is one of the strongest ways you will improve your search engine optimization. When Google recognizes you as highly relevant for a particular search, this is the “secret sauce” you want in your marketing mix to drive ideal buyers to your site – because of your “popularity” with Google.
Courtney Eckerle wrote an article about a recent MarketingSherpa webinar, where Alex Dunks, Manager of Business Development with Webmarketing123, whipped up five link- building steps that can improve your search engine ranking. Some of his concepts are:
Check out all the steps mentioned by Alex Dunks in the article, “5 Steps for Building Links that Improve Search Results”. Would you add other steps? What link building strategies have you found to work especially well for your business? Please share them here by leaving your comment.
Many business owners and marketing professionals struggle to implement link building, especially with the myriad of consistently changing factors search engines use to rank pages – such as Google's new Penguin update. Use these steps to establish a specific plan for strategically building links that will improve your ranking.