We’ve just redesigned our website. Go ahead and take a look at inboundteam.com.
At the risk of losing my membership in the secret inbound marketing society, I’m going to expose the entire beautiful and sometimes ugly process.
Clients frequently ask, “How do you know it’s time to redesign your website?”
Here’s the quick answer. If it’s over a year old, it’s time for a review.
Web trends and requirements change very quickly.
Buyers that use smartphones have caused much of the required changes. If one thing's certain, it’s that technology will keep disrupting business!
Another common question is, “How often should you change your site?”
The answer? Continuously.
Sorry if that sounds like too much work. It’s still the truth even if it is a lot of work.
If you want to get results from inbound marketing, you have to consistently improve your inbound marketing engine. Website content and design. Lead-generating landing pages. Keywords. Blog articles. Calls to Action. All of these age and have to be updated.
Each page of your website should be a mini-salesperson. Don’t make the mistake of neglecting any high-traffic pages.
For each and every page, know why the page is there and what next step you want the visitor to take.
For the Inbound Team home page, here were our objectives:
Our idea was that the retro images would accentuate how much the world has changed. And, they would be interesting and different.
I do think the images are interesting and different. Still, we’ve gotten some feedback that we may have gone too far and that the images are from too long ago. This could erode our position as thought leaders. What do you think?
We're thinking of changing out the images already. See what I mean about continuously updating your website?
We had a bunch of great ideas we had to drop for now. Especially with inbound marketing, it’s better to get something done fast and make it better over time.
We have plans for some better images, for a blog preview on the home page, changing the navigation, and for further improving the design.
Even though we were primarily focused on the home page, we uncovered several weaknesses in other pages. Yet more items we need to work on and continuously improve.
Please leave a comment and let me know what you think of our new site. Really! Do it now.
If you’re thinking about what’s missing on your website, schedule a free Lead Boost Review. We’ll include a review of your home page.