Do you know your clients? Really know your clients? Do you understand what puts them over the moon and what keeps them up at night? Are you listening? Or are you so busy talking about you, that you know nothing about them?
Here’s the truth. No one cares about you. People are only interested in themselves. The only way to get someone to pay attention to you is if you are talking about what interests them!
Knowing your audience is essential for inbound marketing success. Every individual prospect will be different, but there are things they have in common, and you can use these commonalities to create marketing personas that will make your prospects think you are talking directly to them, about them.
Marketing personas should represent your best clients. They give guidance for molding your future products or services. They help with the decision making process of your marketing strategies. They direct your sales and marketing teams in knowing what to say.
Here's a simple three-step guide to help you create a marketing persona:
These are just a few basic things to remember when creating your marketing personas. Spend some time getting to know your ideal clients better, and you will discover your best prospects will hang on your every word.
If you need some help creating the perfect marketing persona for your business, download our Precise Prospect Profile Worksheet. Or you can always give us a call.