Combining inbound and outbound strategies will help your content spread further, a technique we refer to as the Inbound Marketing Multiplier.
Marketing automation enhances and amplifies inbound marketing and leads to shorter sales cycles, increased revenue, and better overall marketing ROI.
As Niel Spencer points out, don't fall into the trap of focusing solely on inbound marketing. All your marketing should work together.
Combine your inbound and outbound resources to create content which is interesting, informative and yes, even entertaining. Buyers are unique. They like and engage with different types of content.
Great content is essential. Use all forms of marketing to generate more subscribers, more shares, and more customers.
Read more on "How To Build A Better Inbound Marketing Machine"...
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