Recently, their focus may have shifted. But, over the last year, Infusionsoft has talked a lot about their product being able to Double Your Sales. Is this true?
Actually, it is true for many small businesses. If your business fits into the following, you have a good chance to Double Your Sales with Infusionsoft:
Infusionsoft loves to talk about doubling your sales. One example company had a good product, was established, had a contact list of almost 6,000 customers, and had revenues of $200-300K when they started. So that had a good starting point. The one thing that isn't always pointed out is that Infusionsoft supplied some of their top people to provide consulting help. The company may have paid for some of the improvements to their website, but they didn't pay for the top consulting help.
Doing better at attracting leads, building your contact list, and following-up will help any business, and Infusionsoft is very helpful in facilitating this process. Plus, Infusionsoft will help with your education-based marketing programs.
The key is to provide value to your prospects and customers. I know this is obvious, but I talk with people all the time who have the idea the technology like Infusionsoft is the secret. Infusionsoft is a good tool for many companies. But, you have to know your customer, provide value, and communicate clearly. At GreasedSkid, we help Infusionsoft clients accomplish exactly these goals.
So, why a B+ instead of a higher grade? Some of Infusionsoft's marketing reinforces the idea that if you just buy the product, your sales will quickly double. As described above, it can. Just be prepared to do the needed work!