Have you ever considered publishing a press release about your business? If you’re like most businesses, the thought probably never crossed your mind. Want the potential to draw thousands of people to your website? Think about creating press releases for your new product, service, or upcoming event.
Image by: Eivind Z. Molvaer
The Benefits
The beauty of a press release is twofold – not only are you promoting news about your business to the world, you’re also enticing readers to link to your website. Anyone who knows a thing or two about SEO knows that the more inbound links you can generate, the better your website will rank in search results.
If coverage is what you want, coverage is what you’ll get! Premium press release distribution services can send your releases to every major news site and search engine on the Web, placing your news squarely in front of thousands of readers.
Proper Format
Writing a press release is a lot like writing an article. Though some press release distribution sites urge you to follow a specific format, the general structure for any press release should be as follows:
If you’d like to see a perfect example of how a press release should be formatted, take a look at the B2B Inbound Launches HubSpot Partner Services in San Francisco Bay Area release submitted by Greg Elwell of B2B Inbound.
Distribution Services
There are a number of news release distribution services that publish press releases. Some sites will circulate releases for free, but if you’re SEO-conscious and would like to maximize your reach, stick with quality services like PRNewsWire, BusinessWire, MarketWire, and PRWeb.
What kinds of results have you had with press release submission services? Have any stories to share?