Inbound & Digital Marketing Blog

How to Quickly Boost B2B Sales

Posted by Clarke Bishop

November 24, 2015

All business owners want more leads, and I’m going to teach you how to Quickly Boost B2B sales. Watch the video or scroll down and read  ...

Download Your Precise Prospect Profile Kit.

I'm going to give you all the specifics, but first there's something you need to understand:

Buyers Have Changed

Buyers have changed and they don’t behave like they used to.
That’s why it seems like marketing and sales keep getting harder.

For the specifics, read the CEO's 2016 Guide to Marketing.

Everybody, today, has unlimited infomation at their fingertips. Through their browser, their smartphone, their social networks. We’re all surrounded by data.

Buyers have changed

Because of this, Buyers have gotten control over the sales process. Many refuse to engage with salespeople except on their terms.

What does this mean for you? You can’t keep doing the same old sales and marketing techniques and expect good results.

Instead, give buyers what they want! Provide useful and educational information to help buyers do their job, answer their questions, and help them feel good about your company.

All these technology changes mean we have to come at sales and marketing differently.

Still, there’s some really good news. Prospects are more reachable than ever. Over 90% of working age Americans are on the Internet. They’re only one click away from becoming a lead.

Quickly Boost B2B Sales—the Secret

The key is to have very precise targeting and really know your prospects.

Why? Knowing your prospects makes finding them and building rapport much, much easier and faster.

I work with many small businesses. Most of them know their prospects at a surface level. But, they don't know their prospects well enough to accellerate their sales and marketing.

Let's fix that for you. Here are the steps. Start by thinking about the best customers you already have. What are they like?

Consider things like:

  • What characteristics do they share?
    • Are they around the same age
    • Do they have life situations in common like young kids
  • How do they talk about their pains and problems?
  • What questions do they ask?
  • What words do they use? The words matter.
  • What triggers them to buy?
  • Where do they hang out?
  • What else do they care about?

Now you know exactly who you’re looking for. We call it a Precise Prospect Profile.

Precise Prospect Profile Kit

More great customers—the ones that are more profitable and
just more fun. The fastest way to boost your B2B sales results.

Download Your Precise Prospect Profile Kit.

Whatever you do, don’t get caught up in chasing marketing tactics. Know your ideal prospect, and use that knowledge to pick the most effective tactics.

Because you know your precise target, you know their problems and questions. So, you know exactly what content to create. There’s simply no such thing as writer's block when you really know your ideal prospect.

Even better. You’ll also know the best ways to connect with your top prospects because you know where they hang out.

Do they search on Google? Then optimize your pages to attract search visitors.

Are they on Facebook, or Twitter, or LinkedIn? OK, connect with prospects via Social sites.

Do you get your best prospects through referrals or targeted outreach? Great! They’ll want to check out your website anyway.

All the ways you create content and get visitors. These are all tactics.

Just know that everything gets faster and easier when you have a Precise Prospect Profile.

So, I’m going to help you profile your top prospects. Click Free Download, and I’ll send you our Precise Prospect Profile Kit. It’s everything needed to boost your sales and start creating great leads.

Precise Prospect Profile Kit


Topics: Lead Generation, Sales & CRM

Inbound Sales: How To Align Sales & Marketing

Posted by Kami Valdez

November 24, 2015

When shifting to Inbound Sales make sure your marketing and sales teams are on the same page. They should have the same goals in mind, be working together, and understand each other’s role in the process.


Your teams can do this in three main ways:

  1. Decide on definitions.
  2. Keep Marketing and Sales accountable.
  3. Survey Sales to help Marketing create more targeted content.

Let’s break them down:

1. Decide on Definitions

Your teams need to agree on four main definitions:

  1. Leads
  2. Inbound Leads
  3. Marketing Qualified Leads (MQLs)
  4. Sales Qualified Leads (SQLs)

Regular leads are shots in the dark. Your team doesn’t have any background information on them, and you don’t know where they are in the buying process. These are the “leads of old.” They come from buying email lists, random outreach, etc.

Inbound leads, on the other hand, are backed by information. You know where they are in the buying process and your team knows how to reach out to them.

Next up are Marketing Qualified Leads. These leads are in the right industry for your business and have pain points and goals that your business can cater to. 

Finally, your teams need to decide what characteristics determine a Sales Qualified Lead. SQLs are all about the right actions like call requests, downloading bottom-of-the-funnel content and visiting sales pages. Through the actions they take, your sales team knows exactly which people are more likely to buy.

2. Keep Marketing and Sales Accountable

To align Sales and Marketing, you want to eliminate as much friction between them as possible. One way is to establish lead transfer metrics and and other processes that keep both of your teams accountable. 

First, determine how many leads Marketing will deliver in a given time period. This could be each day, in a week, a month — whatever works best for your business.

Make sure you’re also doing quarterly, monthly, and yearly reviews to help your team track their progress and plan future growth.

Finally, Marketing should be open about sharing lead intelligence with Sales:

  • The content your leads have downloaded
  • What types of emails they’ve engaged with
  • The pages they’ve visited

This information is vital to your sales team’s ability to do their jobs effectively.

3. Help Marketing Create More Targeted Content by Surveying Sales

This is how you establish a feedback loop that makes the entire process run more smoothly.

Just like Marketing should relay lead intelligence to Sales, Sales should relay how leads are reacting to their content back to Marketing.

Your marketing team should then find out what their sales process entails, what characterizes a high and low quality lead, and the top reasons a lead doesn’t close.

Marketing can use this information to create more targeted content, which will make Sales more effective (and happier).

In the end, if your sales and marketing team are fully knowledgeable about the process and the lead, the customer will feel valued at every stage of the conversion process. 

To learn more about aligning your sales and marketing teams, download the Inbound Sales Super Guide and make the shift to Inbound Sales today. 

Inbound Sales Super Guide


Topics: Inbound Marketing, Sales & CRM, Content Marketing

Inbound Sales: Buyers Hold The Power

Posted by Kami Valdez

November 18, 2015

Salespeople used to hold most of the knowledge about their products and services. They were the educators. These days, buyers do their own research, read online reviews, and talk to their peers before ever speaking to a salesperson.

Buyers hold the power, and today’s business to business buyers respond best to a consultative sales process.

Companies, marketers, and salespeople have to adapt to this change in consumer behavior. Marketing has made major shifts through Inbound Marketing. Salespeople are now charged with making the shift to Inbound Sales.

Inbound Sales focuses on aligning Sales and Marketing so they are both focused on increasing sales and working together in an inbound world.

Instead of overpowering buyers with your pitch about how great your company or product is, you need to ask questions and listen to better understand your prospect’s “pain”. Then, use the information you gather to present your services as the solution.

Think about how a doctor asks questions and allows patients to discuss what they feel and then follows up with more questions. It’s best to listen to your prospect so you can gather vital information needed to solve their problems.

It’s about teaching sales people to use content and buyer intelligence so they can structure sales conversations to reflect the buyer’s situation and interests. This helps them know which topics and types of content prospects are interested in and which ones are doing the best job of closing sales. Using this information helps you develop a sales conversation that focuses on the buyer’s issues.

In a consultative sales process, listening to prospects and being focused on helping them is of utmost importance. It’s about their needs, their issues, and the help they need from you to become educated buyers who trust your business and are comfortable making a purchase.

Inbound Sales is based around this premise: 

Each prospect has a unique journey to follow in their buying process. 

It’s the inbound salesperson’s job to facilitate this journey.

Build your inbound selling skills using the Inbound Sales Super Guide. Download the guide and make the shift to Inbound Sales today. 

Inbound Sales Super Guide


Topics: Inbound Marketing, Sales & CRM, Content Marketing

Attract Readers With Powerful Headlines and Optimized Content

Posted by Kami Valdez

October 31, 2015

Do you struggle to write great headlines and optimize your content to attract more readers? If your headline does not grab the attention of your prospect, your content won't be read. If your content is not optimized correctly, search engines won't find it and you won't gain traffic. 

Online content creation is difficult. There's a lot to it. Fortunately, there are some excellent tools available to help you maximize your effort. In the article Tools to Help You Optimize Blog Headlines and Content at, top tools are listed that will help you create powerful headlines and optimized content for increased visibility. 

All the tools listed in this article can help you develop your headlines and optimize your content. For even more marketing information, read the CEO's 2016 Guide to Marketing and learn how to create and execute your own 2016 marketing strategy.

  CEO's 2016 Guide to Marketing

Are there other headline and content tools you've found helpful? Share your favorites with everyone in the comments!


Topics: Blogging, Inbound Marketing, SEO, Content Marketing

Inbound Marketing Checklist for Your Next Trade Show

Posted by Kami Valdez

October 29, 2015

Recently, we compared inbound marketing with trade shows. Then, I came across a great article from our friends at Square2 Marketing about how to maximize trade show success with inbound marketing.

If you attend your industry's top trade show, you may invest $10,000, $20,000, or more. Do you want to spend that money for your people to stand around in a booth and collect business cards? Or, would you actually like to get some real leads and have that event pay off?


Inbound marketing can help you have a completely different experience at your next tradeshow. If you take an inbound approach, it will be money well spent.

Planning is key for your event to be considered a real success. You need to start planning for your event 8-12 weeks in advance.

Create your schedule first. Start backwards from the day of the event, and plan your pre-show, in-show, and post-show marketing tactics. Once the plan is complete, assign the individual tasks to your team.

Inspired by the Square2 article, I made a handy checklist you can use for your next trade show. If you need help with any of this, don't hesitate to call and talk to us—inbound marketing is our passion! Trade Show Marketing Checklist


Topics: Lead Generation, Inbound Marketing, Sales & CRM, Content Marketing

Inbound Marketing: The Definitive Guide

Posted by Kami Valdez

October 17, 2015

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Inbound marketing brings visitors to you. It earns the attention of customers, makes your company easy to find, and draws prospects to your website with interesting content.

Inbound marketing is all about attracting visitors (with high-quality, targeted content) and nurturing them until they're ready to buy. 

But inbound marketing is not something you can learn in a day or two. It requires a very diverse, yet specific skill set that you must learn and develop. 

We've gathered articles on every inbound skill you need to learn and put them in one easy to use guide. From lead generation to SEO, this guide has got you covered.

Read the Definitive Guide to Inbound Marketing and learn:

  1. The Basics of Inbound Marketing
  2. How To Create Content That Attracts The Right Prospects
  3. How To Drive Boatloads of Hungry Traffic To Your Website
  4. Long Term Inbound Marketing: SEO Techniques From The Pros
  5. Strategies That Convert Prospects Into Leads
  6. Sales Funnel Tactics: Close Leads Into Customers
  7. How To Keep Your Customers Coming Back For More
  8. Inbound Marketing Success Metrics
  9. Advanced Inbound Marketing Skills
  10. Inbound Marketing Case Studies

Inbound Marketing: The Definitive Guide

Making the switch from traditional, outbound marketing to inbound marketing can seem a little overwhelming at times, but the benefits are indisputable. The sooner you can learn the skills you need and take action, the sooner you will be reaping the rewards of inbound marketing—more leads, at a lower cost.

To learn more about Inbound Marketing Strategy, and to get a complete evaluation of your situation, schedule a Free Lead Boost Review.


Topics: Inbound Marketing

Website Redesign Real World Case Study

Posted by Clarke Bishop

October 15, 2015

We’ve just redesigned our website. Go ahead and take a look at

At the risk of losing my membership in the secret inbound marketing society, I’m going to expose the entire beautiful and sometimes ugly process.

When is it time for a redesign?

Clients frequently ask, “How do you know it’s time to redesign your website?”

Here’s the quick answer. If it’s over a year old, it’s time for a review.

Web trends and requirements change very quickly.

  • Who knew a few years ago that over half your Internet traffic would now come from smartphones and you’d have to have a mobile-friendly responsive site?
  • Who knew that longer scrolling pages would become the trend and that ideas like, “above the fold” would become obsolete?
  • Who knew that websites would need to have much less text and much more compelling images?

Buyers that use smartphones have caused much of the required changes. If one thing's certain, it’s that technology will keep disrupting business!

Website Updates—How Often?

Another common question is, “How often should you change your site?”

The answer? Continuously.

Sorry if that sounds like too much work. It’s still the truth even if it is a lot of work.

If you want to get results from inbound marketing, you have to consistently improve your inbound marketing engine. Website content and design. Lead-generating landing pages. Keywords. Blog articles. Calls to Action. All of these age and have to be updated.

Website Improvement Process

Each page of your website should be a mini-salesperson. Don’t make the mistake of neglecting any high-traffic pages.

For each and every page, know why the page is there and what next step you want the visitor to take.

  • Which persona are you writing for?
  • How do you want to position your company?
  • What’s the message/story?
  • What do you want the visitor to do?

Step-by-Step Redesign Example

For the Inbound Team home page, here were our objectives:

  • Which persona: CEO Charlie. Charlie is our ideal client. He’s the CEO of a growing company with at least $5M in revenue. Having predictable sales growth is a critical priority.

  • Positioning: Too many inbound agencies look and feel the same. We are actually a little odd in that we have a lot of business creativity. Even though all inbound marketing agencies use similar tactics, it’s the way you combine all the tactics that matters—that’s where we shine.

  • Message/Story: Many CEOs don’t fully see the magnitude of the threat (and opportunity) caused by digital disruption and a changed buying process. You can either get ahead of the competition now, at a critical moment, or fall behind.

    Our key messages are:
    • Jump the Competition with an Inbound Marketing Engine
    • Buyers Have Changed. Either adapt or lose out to your competitors.

  • Desired Action: We want visitors to first be curious and intrigued with our company. If they are interested and want to learn more, they can:

Why the Retro Images?

Our idea was that the retro images would accentuate how much the world has changed. And, they would be interesting and different.

I do think the images are interesting and different. Still, we’ve gotten some feedback that we may have gone too far and that the images are from too long ago. This could erode our position as thought leaders. What do you think?

We're thinking of changing out the images already. See what I mean about continuously updating your website?

What’s Next?

We had a bunch of great ideas we had to drop for now. Especially with inbound marketing, it’s better to get something done fast and make it better over time.

We have plans for some better images, for a blog preview on the home page, changing the navigation, and for further improving the design.

Even though we were primarily focused on the home page, we uncovered several weaknesses in other pages. Yet more items we need to work on and continuously improve.

Please leave a comment and let me know what you think of our new site. Really! Do it now.


  • If your home page is more than one year old, it may need a makeover. At least be sure to give it a full review and identify any weaknesses.
  • Have clear objectives for each and every page on your website.
  • Always be looking for potential improvements and keep a list of improvement actions for each page.

If you’re thinking about what’s missing on your website, schedule a free Lead Boost Review. We’ll include a review of your home page.

Schedule Lead Boost Review


Topics: Inbound Marketing

Inbound Marketing Versus Cold Calling

Posted by Michael Karp

October 10, 2015

Welcome to another edition of “Inbound Marketing Versus…”

The Inbound Out marketing methodology has been up against some fierce competitors, but it has managed to give each of them a run for their money.

In this installment, Inbound Out marketing faces another time-tested technique:

Cold calling.

Everyone’s heard the mantra, “Always be closing!” It comes from cold calling and the way salespeople go through a list of prospects, calling each person to pitch their product or service.

This technique is still used today, but, unfortunately, scammers and telemarketers have given it a bad rap. However, it can still be used effectively in certain industries and under different circumstances.

Here’s how the two compare:

  • With multiple people on y 
    our team, both Inbound Out marketing and cold calling allow you to contact many prospects at one time. Both are also more personal marketing methods, but Inbound Out lets your prospects receive your marketing when it suits them best.
  • Cold calling has a high rejection rate. Inbound Out gives you many points of entry into a person’s life with lower levels of interruption.
  • Cold calling is often used by scammers. This has reduced consumer trust in this form of marketing and increased trust in other forms, like social media, email, and doing their own research through useful content.

Let the battle commence!

Inbound Out Marketing Versus Cold Calling — Reach

With multiple salespeople, you can contact many people at one time through cold calling. It’s a more personal form of marketing than many other methods, as you speak directly with your prospects.

If you’re getting a positive ROI, to expand your business you simply need to expand your sales team and scale up.

However, there is one major constriction:

In order to receive your marketing, your prospects need to pick up the phone at the particular moment you’re trying to contact them.

Yes, they can call you back, but people tend to distrust numbers they don’t recognize.

With Inbound Out marketing, you can also contact many people at one time with numerous people on your team, but you’re not constrained by whether your prospects happen to be available to receive your marketing at that time.

You enter their inbox or social media feed and let prospects receive your marketing when it suits them best.

They get back to you on their own time. They don’t feel pressured to respond.

Ironically, this increases response rates and trust in your marketing.

Inbound Out Marketing Versus Cold Calling — Interruption and Rejection

Every form of marketing interrupts a prospect’s life in some way. Even the least salesy form of content marketing still asks prospects to accept an opportunity cost to read and engage with their content.

However, the level of interruption associated with different marketing methods can have drastic effects on the trust you build, your rejection rates, and your business’s image in prospect’s minds.

Cold calling has a high level of interruption. It involves unsolicited calls to people who may only have a marginal interest in your product or service.

You’re also not providing any upfront value. Cold callers are sprinting to the finish line by pushing hard for the sale.

This leads to high rejection rates. Multiple rejections from any one customer can completely cut off that customer from your business, which can have harmful effects on your word-of-mouth exposure.

It can also affect the salesperson’s mentality. Imagine being rejected multiple times a day on most of the calls you make. It can hurt your confidence and zest for the product or service. This erodes their ability to be effective salespeople.

Inbound Out marketing gives you many points of entry into a person’s life, including their social media accounts and email.

The level of interruption is not nearly as high as cold calling. Rejection rates are much lower, because you start the relationship with a lower level of commitment. Your business also provides value first, through free educational content, rather than immediately asking for the sale.

This establishes trust with prospects, while showcasing your business as an authority in their eyes. The content you produce and promote positions you as a teacher.

People trust teachers. They tend to distrust salespeople.

Inbound Out Marketing Versus Cold Calling — Trust and Outreach

If executed the right way, personal outreach is powerful. It establishes connections on a personal level that most prospects aren’t used to from businesses.

And they appreciated it. That’s what makes it effective.

Unfortunately, cold calling does not handle one-on-one outreach effectively. It’s often used by scammers, who have tarnished it in consumers’ eyes (like the Microsoft support scams).

As consumers have gained more power through information available on the Internet, they’re better at identifying scammers who are cold calling. This means they’re more aware of how many scammers use this technique, and they tend to associate the technique with people attempting to swindle them.

On the other hand, reaching out through social media and email is natural. Inbound Out marketing is powerful because it’s personal outreach that’s executed unobtrusively.

You’re not mass messaging people, but rather entering their lives on a one-on-one basis in ways that let them choose whether or not to listen to you.

That freedom of choice is what prospects want. Inbound Out marketing gives it to them.

Traditional marketing no longer works well because buyers have changed. You must learn to adapt. Download the CEO's 2016 Guide to Marketing now and learn to execute your own 2016 marketing strategy today. 

CEO's 2016 Guide to Marketing


  • Both cold calling and Inbound Out marketing allow you to contact many people at one time. But Inbound Out lets your prospects receive your marketing when it suits them best—on their own time.
  • Cold calling involves a high level of interruption into prospects’ lives, which leads to a high rejection rate. Inbound Out marketing gives you many points of entry into a person’s life. Rejection rates are much lower because your business provides value first.
  • Cold calling does not handle one-on-one outreach effectively, as it’s often used by scammers. Inbound Out marketing focuses on social media and email, two channels where people accept marketing more naturally.

Topics: Inbound Marketing

Why Can't I Predict My Sales?

Posted by Clarke Bishop

October 8, 2015

Marketing and sales don't work like they used to. Gone are the days when a little advertising and cold calling could lead to steady stream of appointments. Everyone has caller ID and ad blockers, so interruption marketing tactics rarely work. 

Smart phones and the Internet have given all the power to buyers—the buying process has changed. Your selling process must adapt to meet the needs of your prospects and close the sale.

The key to building a predictable, scalable marketing engine is to start with strategy. Marketing strategy involves identifying and understanding your best prospects and then sending the right messages.

As you build your strategy, think about the following questions:

1. Who are your best prospects? The more precise you can be the better. What messages do they need to hear to get interested and ultimately become a customer.

2. What makes your company remarkable? Remarkables are things about your business that make prospects say "Wow!" and cause them to tell their friends. 

3. Do you have a strategy, including an execution plan? You need an editorial publishing calendar that lays out the plan for your marketing team. It should describe the content and schedule, and also cover how the content will be promoted and distributed to prospects. 

Dark and difficult times lie ahead for those that don't adjust to the new reality. Read the CEO’s 2016 Guide to Marketing and learn what has changed and will bring you results in this new climate.

CEO's 2016 Guide to Marketing


Topics: Lead Generation, Inbound Marketing, Content Marketing

Inbound Marketing Versus Radio Advertising

Posted by Michael Karp

October 6, 2015

Today, I’m going to place Inbound Out marketing against an old-school, time-tested advertising technique:

Radio advertising.

Radio advertising has been around for decades, almost as long as radio itself. The first radio commercial aired almost 100 years ago.

That’s almost 100 years of testing, iterating, and optimizing.

Needless to say, radio advertisers have honed their craft. They use a combination of words and sounds to tickle our aural senses and influence our imaginations.

They can reach hundreds or thousands of people at one time, and have an entire local area buzzing about their business.

Radio advertising is powerful, but Inbound Out marketing is a tough opponent. Here’s how they compare:

  • Radio limits your prospects to receiving the ad aurally. With Inbound Out, your marketing can be received through any medium you want.
  • Targeting any metric except a local area through radio is a hassle and costly. Inbound Out marketing allows you to target individuals who have the highest likelihood of becoming customers.
  • Inbound Out marketing isn’t restricted by other costs, like the timing of your ad. It stays consistent over time, while your results compound in the long-term.

Let’s get started!

Inbound Out Marketing Versus Radio Advertising — Receiving The Ad

The ways prospects can receive your advertising either limits or expands your options. More options means you have more opportunity to figure out what works best for your audience.

With radio advertising, you’re limited to delivering your ad aurally.

Granted, advertisers have become experts at combining words and sounds to elicit the thoughts and emotions they want their prospects to have. Instead of viewing or reading the ad, prospects use their imagination. As we all know, imagination can be very powerful.

Either way, you’re still limited to a combination of words and sounds.

With Inbound Out, your marketing can be received any way you want:

  • Aural
  • Written
  • Video
  • Infographic
  • Etc.

Inbound Out also supports podcasting, so your prospects can listen any time they want (such as during their commute or while working out). It’s just like radio, but targeted and inbound-friendly.

Blogging and other forms of written content are also a huge part of Inbound Out marketing. This means prospects can always come back, read your content, and get to know your business when it fits their schedule. Your marketing doesn’t come and go in 30-second sprints.

You can also employ videos, infographics, mindmaps, and other visual content to convey marketing messages in ways people are more receptive to.

All of this expands your options and gives you enough room to figure out what works best for your audience, so you can scale up from there.

Inbound Out Marketing Versus Radio Advertising — Targeting

Being able to target your ads to the right audience is crucial for any successful marketing campaign.

Radio advertising is particularly useful for one type of targeting:


If you’re focused in a local area, radio is the perfect medium to target a large amount of people in one area at the same time. Your message spreads quickly and effectively.

However, other types of targeting (such as demographics and interests) can be more difficult and costly.

For example, if you want to target a certain age range, you need to subscribe to a U.S. provider of ratings data (like Arbitron). You then use this data to try to purchase airtime when this demographic is most likely to be listening.

It’s a shotgun approach, but it can be hit-or-miss depending if the right people are listening at that particular time.

Inbound Out marketing allows you to target individuals who have the highest likelihood of becoming customers. The targeting is planned (through the Precise Prospect Profile) and specific, because you’re targeting individual people.

You know exactly who you’re trying to reach, and you can calculate your success rate in real time. This allows you to test, iterate, and improve your ROI as you conduct subsequent campaigns.

Inbound Out Marketing Versus Radio Advertising — Cost Constrictions

The cost of radio advertising is subject to two main things:

  1. How big an area the station serves (local, national, etc)
  2. How many people are listening at a particular time

So in order to reach your target demographic at the most ideal time for your business, your ad cost is subject to how many people tend to listen to the radio at a particular time.

“Driving times,” for instance, are for morning and evening commutes, and they’re the most popular/expensive times to book airtime. Other times are less expensive, but you reach less people.

Depending on your budget, this vastly constricts how effective your advertising will be.

With Inbound Out marketing, you aren't constricted by other costs. The cost stays consistent over time, whether you hire an inbound marketing agency or implement it in-house. And your results compound in the long-term, through word-of-mouth and social media.

This makes it easier to fit Inbound Out into your budget, and your ROI increases over time.

Wrap Up

Radio advertising can be an effective technique, especially for certain types of businesses.

It’s one of the best ways to target a local area, and you can use a combination of words and sounds to influence your audience’s imaginations.

However, Inbound Out marketing has some characteristics that can make it a valuable addition to your strategy. These include:

  • Being able to deliver your marketing any way you want to (aurally and visually).
  • Being able to target specific individuals who have the highest likelihood of becoming customers.
  • The cost of Inbound Out marketing stays consistent over time.

Traditional marketing no longer works well because buyers have changed. You must learn to adapt. Download the CEO's 2016 Guide to Marketing now and learn to execute your own 2016 marketing strategy today. 

CEO's 2016 Guide to Marketing


  • Radio advertising can be an effective technique, but Inbound Out gives you more options to deliver your marketing.
  • Inbound Out marketing offers diverse targeting options and your costs stay consistent over time.

Topics: Inbound Marketing

CEO's 2016 Guide to Marketing