Inbound & Digital Marketing Blog

Get AdWords Help from Inbound Team

Posted by Clarke Bishop

Aug 19, 2013 10:06:00 AM

Google Marketing Agencies like Inbound Team have a special type of AdWords account. It's called an MCC (My Client Center) account.

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Topics: Inbound Marketing, Conversion, Pay-Per-Click


Volusion Access for HubSync Setup

Posted by Clarke Bishop

Jul 29, 2013 6:14:00 PM

Volusion HubSpot ConnectorHubSync requires that we add some small amounts of javascript code to certain pages. In most cases we add the code to Article 101 (Add To Cart) and Article 130 (Order Finished).

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Topics: eCommerce


Tracking Total Number of Orders with HubSync3

Posted by Clarke Bishop

Mar 19, 2013 12:26:00 PM

Some of you want to track the total number of orders received from each customer. That way you can send special messages or special offers to your best customers.

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Topics: Lead Generation, Small Business Marketing, Marketing Automation


Cold Calling Versus Inbound Marketing - Are You a Loser?

Posted by Clarke Bishop

Mar 15, 2013 11:07:00 AM

Telephone selling is still very important. Still, calling a totally cold, unqualified list is harder and less effective than ever. 

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Topics: Lead Generation, Small Business Marketing, Sales & CRM


Announcing HubSync 3 eCommerce for HubSpot 3

Posted by Clarke Bishop

Mar 10, 2013 10:40:00 AM

I am pleased to announce the release of HubSync 3!

We are in the process of updating all our current clients. New customers will be setup on the new version from the start.

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Topics: Conversion, eCommerce, Marketing Automation


The Most Common Mistakes that Lead to Entrepreneurial Failure

Posted by Devine Mae Loredo

Dec 16, 2012 5:25:00 PM

Inbound Marketing and Entrepreneurs resized 600There are many factors that lead to the success of a business, such as social changes, financial status, availability of resources and so forth. But the most crucial thing that can affect your business is your personal perspective and attitude towards work.

Bad habits and bad practices will ultimately contribute to a business’ fallout. Running a business is never that easy - it certainly takes a great amount of determination, intense hard work, a lot of time and of course, a persistent attitude. But sometimes, even having all these traits won’t be enough (and bad luck doesn’t have anything to do with that). Nellie Akalp wrote about the common mistakes entrepreneurs do that that affect their business. Here’s a snapshot of some reasons...


1. They Don’t Have a Passion for Running a Business

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Topics: Small Business Marketing, Inbound Marketing, Marketing Automation


Use LinkedIn to Increase Profits for Your Business

Posted by Devine Mae Loredo

Dec 15, 2012 11:30:00 AM

Inbound Marketing and LinkedIn resized 600If you’re not actively using LinkedIn to build relationships, educate your network and generate exposure and leads – you’re missing out on the action. In business, you always want to be where your prospects and clients are, and for the most part, they’re probably in social communities such as LinkedIn.

Business Owners, Marketing Managers and other business professionals are embracing social communities to connect with people who are likely to be good prospects, as well as clients and colleagues. Sites such as LinkedIn, make it simple and easy to keep in touch with people, and check out their “updates” and activities.

Far and away, the best social networking site for professional networking is LinkedIn. This social media forum is perfect for professionals to connect and stay connected with those they need to stay in touch with. LinkedIn offers their members the opportunity to have an online rolodex of contacts which can be accessed from your profile, and on the go with the LinkedIn mobile app.

But if you’re new to LinkedIn and looking for some help, here are some tips for you from Patricia Redsicker based on the book by Brian Carter, LinkedIn for Business:

1. Set Up a Weekly Routine

  • Promotion—Post new content to LinkedIn groups, your company page and your profile (minimum 30 minutes, maximum 2 hours).
  • Answers—Look for new questions to answer in LinkedIn Answers (minimum 15 minutes, maximum 2 hours).
  • Groups—Participate in LinkedIn groups and reply to posts where appropriate (minimum 15 minutes, maximum 2 hours).
  • Other content marketing—Produce new content for LinkedIn such as articles, white papers and infographics (minimum 1 hour, maximum 8 hours).
  • Networking—Search for journalists, media and industry peers, accept connection requests and initiate connections with others (minimum 1 hour, maximum 3 hours).


2. Generate Leads With LinkedIn Groups

As with all social media activity, remember that it takes multiple “touch points” on LinkedIn to make an impression, so patience is the key. One of the best ways to get leads is to post discussions and comment on other posts in relevant groups. Stand out in the group by positioning yourself as the expert. You can accomplish this by voicing customer needs and challenges more accurately, and then sharing information, tips and news to help them. The key is to remain visible by being a valuable resource.

3. Create and Optimize Great Ads

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Topics: Inbound Marketing, Sales & CRM, Social Media


Facebook Marketing Tips to Get You Results

Posted by Devine Mae Loredo

Dec 14, 2012 8:35:00 AM

Inbound Marketing and FacebookWith social media setting the trend for online marketers, you’ll want to make sure you’re part of the game – and not just sitting on the sidelines watching it happen!

Twitter, LinkedIn, Facebook and Pinterest are among the dominate social communities to be participating in, and are great forums for interaction to promote brand awareness and loyalty. Social media sites can also help boost your business’ online presence and search engine ranking to help position your company as a more reliable and customer-focused brand in your industry.

Navigating the choppy waters of online marketing isn’t easy, but following the tried and true success principles that have worked for other businesses will help you be more successful in yours

Facebook has proven to be one of the most active and engaging communities, and – like all social communities – has “rules” to play by. In order for you to achieve a successful social media experience using Facebook, remember these helpful tips:

1. Fill Out Your Business Page Completely

It’s important to complete all the fields for data about your company. Your clients and potential clients will be looking for information such as address, phone numbers, business hours, product information, photos and etc. Make your company details easy to fine, so they don’t have to go looking for it.

2. Don’t Over Post

Post on a regular basis, and post often but be sure not to not overwhelm your followers with too many uninteresting posts. For some companies, this may be once or twice a day. For others, you may have lots of interactions, information, events and activities to post about. If this is the case, you may need to post 10 – 15 times a day.

3. Never Post Boring or Immaterial Content

Just as though you wouldn’t want to read boring or uninteresting content, neither do your followers. Don’t post just for the sake of posting – offer relevant information that educates, empowers and informs. Variety is the spice of life but make sure what you post still reflects what your brand stands for.

4. Make Use Of Facebook Insights

Data and statistics can be very useful when you take time to evaluate and study them. Facebook Insights offers this kind of information for you to analyze how your business page is doing.  Use this information to understand your audience, and to give you analytics that help you better understand your audience and their activity.

5. Take Advantage of Facebook’s Ad Options

Facebook Ads might be a powerful asset to your marketing, but as with any other kind of advertising, planning and testing will be your best allies. These ads will be quite targeted because of the data Facebook collects from us, and can be helpful in your exposure. Before getting started, set a budget that allows you to test various titles, messages, pictures and offers before getting caught up and spending too much.

With over 1 BILLION users, Facebook can certainly be a strong venue to provide education, attract prospects and connect with your clients. There are many more resources available to you inside Facebook, so invest time in this social community to find tools and aplications that work well for your business.

Did I miss anything? What other things would you add to achieve a successful social media marketing campaign through Facebook? Don’t be a stranger, hit us up with your comments or suggestions!

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

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Topics: Small Business Marketing, Inbound Marketing, Social Media


3 Critical Tips for Using Content Marketing for Lead Generation

Posted by Devine Mae Loredo

Nov 30, 2012 11:05:00 AM

Inbound Marketing and Content Marketing resized 600Content is king - a simple yet profound sentence for business owners and online marketers. Generating content that educates, empowers and informs - while promoting it to the right audience, will ultimately help your business grow online.

Content marketing is the art form of attracting and engaging your customers and prospects with content (like blog posts, videos or e-books) that paves the way to stronger relationships between marketers and their audience.

Oftentimes, small businesses don’t have enough time or resources to launch successful content marketing campaigns. This type of “education-based marketing” involves consistent effort, and content creation budgets that some small business owners just doesn’t have. So how do you make content marketing easier for you?

Consider creating content in ways that allow you to present something of incredibly high value to your audience - without spending as much time. You can attend conferences and post your notes, have someone interview you and transcribe the conversation or you could create a poll and write about the results. Don’t overlook the fact, that you can also repurpose older content and giving them new value. Looking for more tips? Try these three…

  • Always make your content relevant to your brand and to what your business or company upholds. Make sure that your content reflects what your brand is truly about.
  • Make sure your content is shareable. Have share buttons for social media sites like Twitter, Facebook and LinkedIn, to make your information sharable to your reader’s network with the click of a button.
  • Consider telling it from a story point of view. A real human experience will attract greater attention and is more relatable for your audience. People will want to read about something that they can connect with as a similar experience.


If you’re a business owner, don’t overlook the fact that your employees are knowledgeable and have a unique perspective of their industry. They will have certain insights from customer interactions that can be used for educational content. If you stay creative, and think with an open mind – you can come up with a large variety of resources from which to pull from!

Whatever source you use to pull resourceful education from, make sure it’s a high value to your audience, and something helps them see why you are the right company they should trust. Content marketing takes a continual effort, and will work for you when you remain consistent.

 

Image Credit: Eric D. Wheeler

Inbound Team is an Atlanta, Georgia Inbound Marketing Agency specializing in helping businesses grow through online marketing.

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Topics: Blogging, Inbound Marketing, Content Marketing


How to Master LinkedIn Like an Expert

Posted by Devine Mae Loredo

Nov 29, 2012 9:15:00 AM

Inbound Marketing and LinkedInSocial media is setting the tone for online marketers today. The oldest marketing rule is to “fish where the fish are”, and the fish are in social media communities. Sites like Twitter, Facebook, Pinterest and LinkedIn not only help people stay connected, but allow them to research, become informed and give / receive their opinion immediately. As you can imagine, this benefits business owners and marketing professionals greatly.

Social media sites, such as LinkedIn, provide an interactive platform for professionals to showcase their businesses online - and to a more targeted audience. Using social media correctly also helps establish a powerful online presence that can boost your search engine optimization. Many smart marketers also use this medium to promote brand awareness, and strengthen relationships with their customers using

LinkedIn has more than 175 million users, and is the primary social networking website for business professionals.

LinkedIn is a powerful platform that can get underutilized and oftentimes, be placed on the back burner. This social community can be extremely useful, especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Here are 35 tips (divided into three categories) you can use to optimize your LinkedIn presence, help you with your networking and assist your marketing needs:

To optimize your LinkedIn presence you should:

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Topics: Inbound Marketing, Social Media, HubSpot Tips