Inbound & Digital Marketing Blog

What Is Buyer-Focused Content and How Can You Use It?

Posted by Kami Valdez

May 21, 2015

How do you search for answers when you have a problem you need to figure out? If you're like me, you type your question into Google to find the information you seek.

Buyers do the exact same thing! Over 70% of buyers will turn to Google to search for answers when they realize they have a problem and are trying to find a solution. Google processes over 3.5 billion searches a day!

What-Is-Buyer-Focused-Content-and-How-Can-You-Use-It

However, not all of this content is good. If the content focuses on a product's features, isn’t easy to find, and doesn't provide the answers to the questions buyers have, it will turn them off and they will find their answers elsewhere.

But if instead it adresses buyer's needs, provides solutions to their problems, and differentiates from the competition by showing why a product or service is the perfect solution to their issues, buyers will devour it and ask for more.

Focusing on the needs of your buyers by having content that is both engaging and relevant is rewarded with their attention, and if buyers find your product or service to be a fit, their business.

But this kind of high quality content that is buyer-focused can be difficult to create. Below are 3 things you can do to create the kind of content your buyers will love!

#1  Know Your Buyers.

To create content that will attract and inform, you must understand who your buyers are, what they want, what they like, and what they dislike. To get information like this you need to spend time developing your buyer personas.

We have done a lot of the ground work for you with our Precise Prospect Profile Kit. It requires some work, but will be well worth the effort. The better you know your audience, the easier it is to create the kind of buyer-focused content you need to win their business.

Precise Prospect Profile Kit

#2  Know Your Buyers’ Most Pressing Issue, Pain, or Desire.

Understanding the predominant problem that has brought your previous buyers to your door -- especially your best and most profitable ones -- will help you create content that attracts more of those kinds of buyers.

Invite and analyze feedback from these buyers to ensure more content is published around the topics that are affecting them. The better your understanding of what is driving people to seek out products and services like yours, the better your content will be.

#3  Talk About Benefits Not Features

Your content needs to focus on benefits, not features. It will fail if you use it to talk about the features of your product.

A feature is something that is in a product and a benefit is something your customer gets from a product. When you focus on telling your buyers about the most important benefits they will get from using your product or service, they won’t be able to get enough of the information you produce.

So there we have it, three things you can do to ensure you are creating content your buyers will love.

Creating buyer focused content includes: Understanding who your buyers are, knowing their most pressing pain or desire, and talking about the benefits they will get from using your product or service. Do this and you will create content that is buyer-focused that is valuable and engaging, and has the greatest potential of landing those buyers.

Takeaways:

  • Develop your buyer personas to understand who your buyers really are.
  • Address your buyer's pain points and desires with your content.
  • Talk about the benefits your buyers will achieve by using your product or service.
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Topics: Blogging, Inbound Marketing, Content Marketing


How To Get Your Marketing To Reach Out For Prospects

Posted by Clarke Bishop

May 19, 2015

Most business people know that buying behavior has changed. Buyers don’t answer their phones and don’t respond to advertising.

How_To_Get_Your_Marketing_To_Reach_Out_To_Prospects

Wouldn’t it be nice if your marketing went out and found prospects for you? No searching Google, no worrying about the latest SEO rules, just more leads!

I’m going to show you how this result is possible, and I’ll show you exactly what to do!

Social Publishing

If … It’s a big if. If your prospects gather around social watering holes, social publishing is an excellent way to engage.

Later, I’ll show you an even better way to make your marketing reach out for prospects. Social publishing, though, can be an easy way to find buyers if they are already collected in groups.

People do gather in specific parts of the social landscape. LinkedIn groups, Facebook groups, and online forums can all be excellent places to find prospects. All you have to do is:

  • Find a relevant group.

  • Join the group.

  • Be helpful and collaborative. No Selling.

  • Offer valuable content.

The big mistake is to join a group and start selling. “Hi, I’ve just joined the group. Wanna buy my stuff?” Big problem. Don’t do it. You’ll get thrown out of the group, or worse, tarnish your reputation.

Instead, focus on the people and relationships you can create. Look for ways to be helpful and offer value. Then, make your company’s marketing content available to people in the group. As long as it’s valuable and on-target, prospects will see you and your content as a contribution.

Targeted Outreach

People in online groups are usually curious, interested, and engaged. But many have no budget and are unqualified prospects.  No budget means no sale.

And what if your targets are busy people like CEOs? Are they hanging out on social sites waiting to hear from you, or do they have their heads down working on the business?

I told you there’s an even better way to make your marketing connect with prospects, and here it is—Targeted Outreach.

It used to be that it was hard to find your exact target prospect. That was before 1.5 billion people joined Facebook and 350 million business people joined LinkedIn. Now there is rich data available on the majority of prospects. You just have to know how to efficiently find your prospects and approach them.

Here’s the process we use:

  1. Clarity - Know exactly what’s remarkable about your products and exactly which buyers will receive full value—this understanding is essential. If you don’t have this, you need to step back and nail your strategy. 

  2. Precise Prospect Profile - This is our tool to know all about your ideal customer. It goes far beyond the personas that many inbound agencies recommend, and get’s to real insights about what separates actual buyers from the merely curious.

  3. Targeted List Building From the Precise prospect Profile - You know your ideal customer. Start compiling lists of great prospects. Inputs can include LinkedIn, trade show lists, past customer lists, and purchased lists—any source is fair game. But, these are just names. Filter the names through the Precise Prospect Profile to ensure a focus on only the best prospects. 

    Precise Prospect Profile Kit

  4. Buyer-focused Content - If you already have buyer-focused marketing content, great. Otherwise, find the gaps and create appropriate new materials.

  5. Content Outreach - Send personalized messages to your quality prospects and offer useful content. The objective is to see who responds—They are the likely buyers. 

    Use LinkedIn or Facebook messages, InMail, email, even phone calls—whatever works to reach your prospects. 

  6. Micro-Rapport - Each interaction with a prospect adds rapport. When it’s time to buy, contacts already know and like your company. You just have to move in for the close.

Inbound Out Marketing

Inbound Out Marketing is Inbound Marketing + Targeted Outreach.

I still recommend that you blog, create useful content offers, have a high-conversion website, and structure your marketing around the prospect’s buying process. That’s traditional Inbound Marketing.

Now, though, you see how you can multiply your content by adding Outreach. Whether through Social Publishing or Targeted Outreach, you have a short cut. You don’t have to wait for prospects to search for your solutions. You can be on their short list before they even know they have a need. Now, that’s demand generation!

Takeaways

  • Buyer behavior has changed and it's essential that you adapt.

  • If your prospects are searching for you on Google or gathering on social sites, use Inbound Marketing to engage them.

  • To get better and faster results from your digital marketing, add Targeted Outreach to directly engage your high-quality prospects.
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Topics: Lead Generation, Inbound Marketing


How to Edit Content: 9 Copy Editing Tips

Posted by Michael Karp

May 7, 2015

Ernest Hemingway once said: “The first draft of everything is sh*t.” Despite his potty mouth, I think he’s right.

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Think about this: When you write an article and read it over for the first time, how many elementary mistakes do you make? Words are spelled wrong. Sentences don’t make sense. Commas are missing.

It’s chaos.

But after that first round of editing, the article becomes infinitely better. At least, that’s what you hope.

Well, hope no longer. I’m going to teach you 9 copy editing tips that will polish any content you edit.

You will learn how to edit consistently and effectively. Here we go:

1.  Don’t Forget The Purpose of Your First Paragraph

The purpose of the first paragraph is to get the second paragraph read. The purpose of the second paragraph is to get the third one read, and so forth.

When you’re editing, pay attention to how your article moves the reader along. Focus on how each paragraph compels people to read the next one.

2.  The 3 Parts of a Magnetic Intro

After the headline, your content lives and dies at the introduction. It needs to be as compelling as possible.

Here are the 3 parts to a magnetic introduction:

  1. Hit the reader early on with your most compelling idea.

  2. Break your intro in small paragraphs.

  3. Give the reader a subtle nudge towards the rest of your content.

Let’s break it down:

Hit the reader early on with your most compelling idea

At the beginning of this article, I discussed the mistakes we make in the first draft (and Ernest Hemingway agreed with me).

This is the most compelling idea: The first draft (usually) needs a ton of work.

Break your intro in small paragraphs

The first three lines of this article are one sentence each, and there are no more than two sentences per line.

Breaking your introduction into small paragraphs makes it easier to read. If it’s easier for people to read, they’re more likely to read it. Simple as that.

Give the reader a subtle nudge towards the rest of your content

I also included a slight nudge to keep people reading — with a benefit for reading and a call to action:

“You will learn how to edit content consistently and effectively.

Here we go:”

The three elements above make your intro work for you, rather than against you. It compels people to keep reading, rather than click the back button.

It’s really important to make sure these elements are present in your introduction.

3.  Don’t Be Afraid to Cut Entire Paragraphs (And Replace Them)

You’re not married to your first draft.

If a word, sentence, paragraph, or an entire section doesn’t fit well in the piece, remove and/or replace it.

4.  Watch Out For Words Like “Very” and “Really”

Are you very tired? Or are you tired?

Are you really hungry? Or are you hungry?

We use words like “very” and “really” in our everyday language to emphasize thoughts and feelings. However, in writing, they can actually diminish the power of the words that follow.

“I’m really happy you came. It wouldn’t have been the same without you.”

“I’m happy you came. It wouldn’t have been the same without you.”

As you edit, when you read a word like “very” or “really”, delete it and re-read the sentence. Then decide which sentence works best.

5.  Use This Simple Trick To Draw Readers In

Here’s the trick:

Break your paragraphs into fewer sentences.

Just like with the intro, this also improves the readability of the rest of your content.

Breaking up your paragraphs makes your writing easier to read. It’s easier for the reader’s eyes to identify words and stay on the correct line.

This is especially true of online content, because reading from a screen causes more strain on one’s eyes. A good guideline is no more than 3-4 sentences per paragraph, with most of your paragraphs at 2 sentences.

6.  Keep Word Choice and Your Topic In Sync

Our President, Clarke Bishop, demonstrates this very well in his Youtube video on editing content:

 

Word choice is important to both the flow and comprehension of your piece. You will find that as you read over your content, certain words will make you stop and re-read the sentence.

Odds are, those words don’t fit with the topic or they need to be replaced with a word that makes more sense.

7.  Simplify Your Sentences to Connect With More People

Studies indicate that the average adult reads at about a middle school to 9th grade level.

This means they might not understand (or want to read) complicated sentences and advanced vocabulary.

If you want to reach more people with your content, products, and services, simplify your sentences. Use words that are more common in everyday language.

The people with more advanced vocabulary won’t complain, and your content will connect with more readers.

8.  Use Subheadings to Break Up Your Content

Subheadings also make your articles easier to read. They give the reader’s mind a break every once in a while and help keep their minds from wandering off topic.

9.  Write In The Active Voice

Here’s an example of the passive voice:

“He was hit in the head by the ball.”

And the active voice:

“The ball hit him in the head.”

The active voice is easier to read and comprehend. But how can you tell whether you’re writing in the active or passive voice?

In passive voice, the subject (he) is being acted upon (was hit in the head).

In active voice, the subject (the ball) is performing the action (hit him in the head).

To identify the passive voice easily, look out for the word “by”. When you identify the passive voice, rearrange the sentence so the subject is performing the action.

Then decide which one sounds better.

10. Bonus Editing Tip: Don’t Be Afraid to Break the Rules Every Once In A While

While bad writing is distinct from good writing, sometimes it’s necessary to break a rule here and there. No sentence should be judged on its own, but rather, in combination with the sentences surrounding it and the piece overall.

If that means breaking a rule, so be it.

A Challenge For You

I have purposely left a few edits that could make the writing flow better.

Leave a comment below if you think you have found the mistake. Let’s see if you can get it right ;). If you can’t find the problems, leave a comment anyway, and I’ll send you the answer.

Takeaways

  • Good writing is a result of good editing.
  • Make sure to write a compelling intro that draws people into your content.
  • Refer to this list of editing tips whenever you need a refresher.

Have you edited your LI profile lately? Get a Free LI Profile Review.

 
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Topics: Blogging, Content Marketing


4 Easy Steps to a Custom LinkedIn Profile URL

Posted by Kami Valdez

April 23, 2015

When you first sign up for LinkedIn, you are assigned a default URL that includes your name, dashes, slashes, and numbers that is really hard to remember. But LinkedIn allows you to customize your URL and create something unique and memorable.

I recommend you choose something that uses your first and last name and is easy to remember. Your name must be different from every other LinkedIn member, so use your middle initial or middle name if your name has already been claimed by someone else.

Your public profile URL is easy to change, and helps you look like an experienced LinkedIn user, so I don't want to hear any excuses!

Step 1: 

Move your cursor over Profile at the top of your homepage and select Edit Profile.

 Edit-LinkedIn-Profile

Step 2:

Click the gear icon next to your URL link under your profile photo. It will be an address like www.linkedin/in/your-name/92/510/448

 LinkedIn-Public-Profile-URL

Step 3:

Under the Your public profile URL section at the top of the right sidebar, click + Create your custom URL.

 LinkedIn-Create-Your-Custom-URL

Step 4:

Type the last part of your new custom URL in the text box and click Save.

LinkedIn_Public_Profile_URL

 

You will no longer look like a LinkedIn newbie and the URL will look great whenever and wherever you post it.

If you are interested in having us review your LinkedIn profile, click the button below, and we’ll provide you a Free LinkedIn Profile Review.

Get Your LinkedIn Review

 

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Topics: Social Media


5 Crucial Parts to a LinkedIn Profile that Brings You Leads

Posted by Kami Valdez

April 10, 2015

Is your LinkedIn profile powerful enough to get you leads? Before you automatically tell yourself "Sure" and move on to the next article, think about it for a minute.

Does your profile get you leads? It can, you know. But for your profile to get you leads on LinkedIn, there are 5 crucial components it must have.

                         5_Crucial_Parts_to_a_LinkedIn_Profile_that_Brings_You_Leads

Most profiles I review on LinkedIn look like they were thrown together in 10 minutes, over 5 years ago, and have barely been touched since. LinkedIn can be very powerful for bringing you leads, so having a strong profile should be a priority.  

Take a look at your own profile right now. Go ahead and pull it up. Don’t worry, I’ll wait…

Got it? Great! Let’s do a quick review of the 5 crucial parts that, if optimized, will help bring you leads.

1. The Headline. Read your headline. Does it tell WHAT you do, or does it state your title? I know, I know, you worked hard for that title, but a title like "President at" or "CEO at" isn’t going to help you get leads. And that is one of the main reasons you are on LinkedIn, right?

Your headline needs to convey what you do to help solve your client’s problems -- using words potential clients would use to search for you. Spend a few minutes thinking about those keywords, and replace your current headline with them, like our President, Clarke Bishop:

Clarke_Bishoop_Inbound_Team_LinkedIn_Profile


2. Your Profile Picture. Look at the picture you uploaded to LinkedIn. Is it a picture of you and your significant other? Or you and your pet? Or, worst of all, a blank avatar? Augh!

Your picture should be professional. You should be facing forward or slightly toward the text on the page. You should be smiling and your attire should reflect what you would wear to an interview.

You should look like someone people want to know. This may be the only impression you get to leave with someone -- so make it a good one!

 

3. LinkedIn Public Profile URL. Your public profile URL should be customized to say your name or what you do. The last thing you want to do is leave it as your name with a bunch of numbers after. Nothing says amateur LinkedIn user like a profile URL that is not customized.

This is such an easy fix. Move your cursor over “Profile” at the top of your homepage and select “Edit Profile”. Under your profile picture is the link to your public profile URL.

Click the edit icon (pencil) next to your URL. On the next page at the top right, click on the edit icon again and type the last part of your new custom URL, like so:

 Edit_Public_Profile_URL_Inbound_Team

 

4. Summary. Your summary should not read like a resume, listing all your accomplishments, the awards you’ve won, and what you do at your job. You can spend one or two paragraphs telling your story and what makes you credible, but do it in a way that speaks directly to your target audience and make it relevant to their needs.

It should explain who your ideal clients are and what solutions you offer to solve their problems. You should know what pain points your ideal client has and what your company does to remedy them.

End your summary with a call to action -- what you want them to do next. This is how you close the deal.

 

5. Shared Content. LinkedIn is a business community and sharing costs you absolutely nothing, but be sure to share information your client will find useful. The better the content you share, the more trust you build.

Share things your audience cares about, as doing this will help you build credibility and trust. The more content you share, the more you’ll show up on other feeds. People will feel like they know you and you can be trusted as an expert.

Sharing content gives people the opportunity to interact with you. They will look at your profile, and if you have put in the effort to improve your profile, you can’t help but get leads.

 

If you are interested in having us review your LinkedIn profile, get your Free LinkedIn Profile Review by clicking below.

Get Your LinkedIn Review

Tell me what you think. Is there a part of the LinkedIn Profile I missed that you feel is very important for getting leads?

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Topics: Lead Generation


5 Steps to Win Content Marketing MVP

Posted by Kami Valdez

March 20, 2015

Are you playing to win when it comes to content marketing? The key to content marketing success is sharing valuable and interesting information, consistently, that draws in your readers and keeps them reading.

win-content-marketing-mvp

You need a game plan--a process to produce and consistently deliver information your readers will quickly devour. Below are the steps needed to help get you started on your own game plan and win with your marketing.

Follow these 5 steps to become a content marketing MVP:

1. Perform a Content Marketing Audit

Pull all your existing marketing collateral together, such as current web pages, printed material, slide decks, blog posts, advertising, brochures and any old material hidden away in filing cabinets or folders that might be put to good use.

Analyze what you have, how effective it’s been, and then consider what objectives you hope to accomplish. Ask yourself, “What is my goal?" With this knowledge, you can determine the gap between where you are and where you want to be and create the content you need to reach your buyer.

2. Create your Content Marketing Strategy

This will provide strategic direction on how your marketing content and content marketing processes will help you achieve your business goals. Your content strategy should be directly related to your business objectives and your customers’ needs.

You need to document your strategy. To properly plan content, you should clearly list the goals your business has and then prioritize them. Then, create objectives that help you reach these goals. Review your content and ask how well the content matches or serves these goals and objectives. Then you will have no problem creating meaningful content that achieves your goals because it stays on message.  

3. Develop Well-defined Targets

To make content marketing work, you need to understand who you are selling to. Your blogs, email marketing, white papers, videos, e-books, podcasts and advertising all need to speak to your buyer. The best way to keep visitors engaged with your site and company is to set business goals and then create content that helps you meet them. With your goals in place, you can create content that serves those goals.

Determine your target audience and build buyer personas or profiles for each sector you intend to target. You can then build an editorial calendar to plan the content you are going to deliver to each audience.

4. Compose and Distribute Great Content

The content you create will depend on the objectives outlined in your content marketing strategy. Remember to create the kind of content your target audience will actually care about.

Simply creating good content isn’t enough, you need to distribute that content to reach people. Your distribution plan will be guided by where your target audience consumes content. Make sure your content is easy to share to encourage more engagement and sharing.

5. Monitor, Measure and Make Improvements

Most important, you need to measure your progress on an ongoing basis. These metrics will provide you with valuable information on what’s working and what can be improved upon.

The metrics will also provide insights into developing new opportunities for engagement and content delivery and will guide your strategy and content marketing system moving forward.

By creating great content, developing a strategy, defining your target reader, composing and distributing your content, and measuring your success, you will become a true content marketing MVP.

If you need some extra help creating a content marketing plan for your business, use our Content Marketing Kit. Or you can always give us a call.

Are you a content marketing MVP? Please share the tricks and techniques you have discovered that are delivering the best results for your business.

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Topics: Inbound Marketing, Content Marketing


How To Get Prospects To Listen To Your Marketing

Posted by Kami Valdez

February 18, 2015

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Do you know your clients? Really know your clients? Do you understand what puts them over the moon and what keeps them up at night? Are you listening? Or are you so busy talking about you, that you know nothing about them?

Here’s the truth. No one cares about you. People are only interested in themselves. The only way to get someone to pay attention to you is if you are talking about what interests them!

Knowing your audience is essential for inbound marketing success. Every individual prospect will be different, but there are things they have in common, and you can use these commonalities to create marketing personas that will make your prospects think you are talking directly to them, about them.

Marketing personas should represent your best clients. They give guidance for molding your future products or services. They help with the decision making process of your marketing strategies. They direct your sales and marketing teams in knowing what to say.

Here's a simple three-step guide to help you create a marketing persona:

  1. Identify your ideal client(s). You need to gather the basic facts about them like: What's the size of their company? What industry are they in? Are they a new startup or an established business? Where are they located? Questions like these will help you define who they are.
  2. Know what they like. Identify the things that they actually buy and use or how they spend their money. Based on these facts, you will know what and if they are willing to pay for your products or services.
  3. Find out their drivers. What desired result are they seeking? What problems do they need to have solved? Knowing the answers to these questions will help you understand the wants and needs of your ideal clients so you can speak their language.

These are just a few basic things to remember when creating your marketing personas. Spend some time getting to know your ideal clients better, and you will discover your best prospects will hang on your every word.

If you need some help creating the perfect marketing persona for your business, download our Precise Prospect Profile Worksheet. Or you can always give us a call.

Tell me, have you developed personas for your company yet? Leave a comment below--I’m all ears…

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Topics: Lead Generation, Small Business Marketing, Inbound Marketing, Content Marketing


LinkedIn Lead Generation - 3 Powerful Sales Ideas for 2015

Posted by Clarke Bishop

January 6, 2015

shutterstock_92434219_Powerful

In a recent Ask the Expert interview, I discussed three powerful ways to bring sales to your LinkedIn doorstep.  These are three known, but not necessarily well used, techniques that will help bring you more prospects, more sales and more revenue as we move into 2015. 

With over 100 million US users of LinkedIn and more than 330 million users worldwide (current as of Nov 2014) – and with a target of 3 billion, LinkedIn provides a social media framed business tool that is a great way to attract leads. There are three strategies you can use on LinkedIn:

  1. Finding inbound leads.

  2. Using outbound methods.

  3. Engaging through groups.

Finding Inbound Leads

Setting up your profile and waiting for them to find you CAN work, but often doesn’t.  Yet, this is the method most people choose to deploy (and often the only one they ever use.)  For this approach to work at all, you need a well thought out landing page (treat it like a web page) for prospects to find you as a solution to their issues.  You need to know what people are looking for within LinkedIn and how you can position yourself to be found instead of blending in with all your competition.  Using relevant keywords that are exclusive to you is important.  Google yourself and see how you show there – does LinkedIn come up above your Facebook profile?  It should and needs to.

Using Outbound Methods

An outbound approach requires analysis, follow up and planning.  First you need to define who your target is, and what it is you have that they need.  How do you solve their problems?  How do you make their life better/easier?  You can begin by asking for a connection, or you can go another route that I describe in my interview (listen and I’ll share a great door opening strategy – it is an instant ‘warmer upper’ – and worth the listen, I promise!)  LinkedIn has made outbound calling and connecting so much simpler and it is something that I advocate for all my clients.

Through Engagement

Give educational materials to your prospects through the group function of LinkedIn and get them to, you guessed it, engage.  If you can help people ask questions that you can provide excellent answers to, you can also help win their trust and their business.  You become the coveted expert who they will turn to for their answers and most likely, their business will come your way as well.

Be sure to listen to the audio interview to hear my own personal success stories as well as those of my clients. This really works well when you execute it properly.  

Feel like your LinkedIn profile isn't as good as it could be? Click the button below to get a Free LinkedIn Profile Review.

Get Your LinkedIn Review

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Topics: Lead Generation


Top 5 Reasons You Should Be On LinkedIn

Posted by Kami Valdez

December 30, 2014

LinkedIn is the social network where business professionals are spending their time. You can generate leads, build relationships, improve your reputation, gain insights, establish thought leadership, build online communities, and so much more.

5_Reasons_You_Should_Be_On_LinkedIn

In today’s business world, relationships are more important than ever and professional networking has never been as critical and necessary as it is today. Here are a few reasons everyone should be on LinkedIn.

  1. Show others who you are.

A LinkedIn profile shows people who you are, what you know, where you’ve been, what you’ve done, and what you are interested in. Showcase your abilities and let people know why they should hire you or do business with you. A great profile lets others see not only your professional side, but your personality as well.

  1. Get noticed.

To be found, you should be where other professionals are searching for you. That perfect company or perfect client could be looking for someone like you right now on LinkedIn. People change jobs, switch careers, and start new businesses all the time. Being active on LinkedIn will allow opportunities to come directly to you.

  1. Connect with others.

LinkedIn was built for networking. Connect to the people you know from school or through work. You can also discover key people that could help you get your foot in the door or could potentially be great clients.

  1. Share what you know and learn from others.

Join groups with the same interests, where you can share information and discuss ideas. Learn more about your specific niche from renowned people within that industry. Answer questions and demonstrate know-how to build your reputation and help others see you as an expert.

  1. Generate leads.

Connect with prospects on LinkedIn. Research ideal prospects and then nurture the relationship by sharing content. Offer a free e-book or whitepaper and, using a call to action, direct them to download the information giving you a warm lead. Continue to provide them with great information to move them down your sales funnel.

LinkedIn is by far the most important social network for business professionals.It is the platform that is serious about business with people that are passionate about their professions. You need to be on LinkedIn to take full advantage of all it has to offer. So tell me...what’s stopping you from being on LinkedIn?

p.s. Feel like your profile isn't as good as it could be? Click the button below to get a FREE LinkedIn Profile Review.

Get Your LinkedIn Review

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Topics: Social Media


LinkedIn Lead Generation for B2B Sales

Posted by Clarke Bishop

December 1, 2014


Why Use LinkedIn for Sales?

We are working to create some great resources to help sales people and marketers find more leads and get more exposure on LinkedIn.

Please help us by answering the following questions:

Do you use LinkedIn for selling and lead generation?

  • If so, what had you start using LinkedIn? And, what's your biggest current challenge?
  • If not, what's holding you back? 

Please leave a comment below or respond on LinkedIn—whatever's easiest. Any ideas you have are greatly appreciated.

linkedin-lead-generation

New LinkedIn Tools Coming Soon

A lot of new LinkedIn tools are in the works:

  • A book to help you learn how to really prospect and sell on LinkedIn. 

    Not just the "How to build your profile" stuff that everyone has. Real selling for real salespeople!

  • An online learning website that's all about LinkedIn selling. Some courses will be free or very inexpensive.

  • Other information that you request by leaving a comment below.

If you want to stay up to date on our LinkedIn plans, request a LinkedIn Review.

Get Your LinkedIn Review


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Free LinkedIn Profile Review