Announcing content via LinkedIn is a quick way to Boost B2B Sales!
LinkedIn Lead Generation Formula:
Twitter is becoming an increasingly important platform for online business communication. It’s a microblogging service that enables users to send out and read tweets of up to 140 characters. Twitter has unfolded as a valuable and easy-to-use social media tool that enables businesses to share up-to-the-minute information about their products or services. Businesses that are active members of their business community rely on Twitter to share ideas and keep tuned in to what their competition is doing.
In HubSpot’s Inbound Marketing University video, PR for Inbound Marketing, Todd Defren of SHIFT Communications eloquently sums up public relations for inbound marketing as “frequently distributing relevant content via the right channels, to boost credibility and findability.” What running a successful inbound marketing PR campaign comes down to is adding value to your buyer community. If you target the right prospects in the right places, and prove your content to be valuable for them, you’re running an effective inbound marketing PR campaign.
You can easily manage email marketing yourself, but if your business relies heavily on email marketing and your time is at a premium, you may want to seriously consider using an email service provider. ESPs are extremely convenient for many businesses because they take the industry’s best practices and automate them for you. They save you time by dealing with headaches businesses typically don’t have time to deal with such as managing new subscribers, handling email bounce-backs, removing unsubscribers, and tracking delivery results. If you’d prefer to manage your own email marketing campaign, then read on.
Would you like to generate 50% more sales-ready leads at 30% lower cost? Did I hear a resounding yes? Inbound lead nurturing makes this possible. Lead nurturing is all about building and maintaining relationships with qualified prospects regardless of where they’re at in the buying process. To retain early stage leads, it’s extremely important that you have a well-defined nurturing process laid out.
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